Liam M. Green

Integrated into a regional team of seven, expanding the strategy remit to include programmatic, data/tech, product, search, social, and CTV

• Manage a team of four, overseeing strategy and account management for J&J and Amazon
• Collaborate with local Kinesso CEOs to refine performance products and services, enhancing strategy across the organization
• Identify and execute key growth opportunities, supporting market adoption and execution
• Deliver quarterly financial updates to senior leadership, tracking revenue performance and progress toward 2024 objectives
• IPG Mediabrands - London
• Identified five key growth areas, driving a 9.1% revenue increase in 2024
• Developed a bespoke finance system leveraging quantitative and qualitative data to improve market performance tracking

• Led a team of programmatic account managers, overseeing the entire campaign lifecycle across 17 markets
• Developed and implemented strategic account management models tailored to client organizational structures (local, hybrid, and central models)
• Maintained and grew revenue across major clients including Amazon, Nestlé, LEGO, Carlsberg, J&J, AMEX, Coca-Cola, Honda, and Spotify
• Provided revenue forecasts and tracking in collaboration with senior leadership and finance teams
• Served as Global Digital Lead for Thrive, managing Nestlé’s global programmatic, partnerships, and operations relationships
• IPG Mediabrands - London
• Managed and sustained EMEA net revenue exceeding $50M across 17 markets
• Improved TRR client satisfaction scores from 7.1 to 8.2 through enhanced account management and strategic support
• Designed and deployed global governance frameworks, taxonomies, and programmatic BPI across 42 markets, ensuring industry-leading adoption and performance

• Acted as the primary client contact, managing day-to-day relationships and executing long-term programmatic strategies
• Led and mentored a team of three, enhancing account management and product development functions
• Identified and implemented revenue growth strategies in collaboration with Cadreon MDs across EMEA
• Provided strategic guidance to regional clients including LEGO, Carlsberg, AMEX, and Accenture
• IPG Mediabrands - London
• Promoted to Programmatic Strategy Director, EMEA, focusing on the top five regional clients
• Increased revenue by $1.7M YoY through targeted client growth initiatives
• Contributed to major new business wins, securing accounts such as Mattel, AMEX, and Emirates