SAM LYNE
Exeter
Summary
Experienced creative writer specializing in SEO, copywriting, and digital content creation. University of Central Lancashire graduate with a BA in Screenwriting for Film, TV & Radio and an MA in Scriptwriting. Passion for storytelling extends to content marketing, SEO strategy, and digital media.
Expertise in on-page and technical SEO, keyword research, and content optimization to boost search rankings and audience engagement. Skilled in managing client budgets, crafting compelling website content, and collaborating with cross-functional teams in marketing, PPC, and digital strategy.
Overview
5
5
years of professional experience
1
1
Certification
Work History
SEO & Content Specialist
MetricHub Digital
01.2021 - Current
- Created SEO-optimized content (web pages, blogs, and articles) for clients
- Optimised content for SERPs, including meta descriptions & titles
- Conducted keyword research to find content opportunities
- Managed & optimised client content for better search rankings
- Provided keyword research & competitor analysis to support PPC teams
- Daily use of SEO tools such as SEMrush, Screaming Frog, Google Analytics, and Google Search Console
- Managed client budgets and link-building campaigns
Content Writer (Volunteer)
Industrial Scripts
06.2021 - 09.2021
- Wrote informative & engaging articles on request
- Ensured articles met formatting & structuring standards
- Carried out research, editing and formatting
- Optimised content for SEO & readability using Yoast Plug-in
- Designed and published articles for Industrial Scripts’ WordPress page
- Optimised content for both social media & web display
Examples of work available on request
Education
Master of Arts - Scriptwriting
University of Central Lancashire
Preston06-2021
Bachelor of Arts - Screenwriting for Film, TV & Radio
University of Central Lancashire
Preston06-2020
UAL Diploma - Creative Media Production and Technology (TV & Film)
Exeter College
07-2017
BTEC Level 3 Public Services (QCF) Extended Diploma -
Exeter College
07-2016
BTEC Level 3 Public Services (QCF) 90 Credit Diploma -
Exeter College
07-2015
High School -
St Peter’s C of E Aided High School
Exeter07-2014
Skills
- SEO (On-Page & Technical)
- Copywriting & Content Writing
- Keyword Research & Competitor Analysis
- Managing Budgets & Link Building Campaigns
- SEO Data & Analytics (SEMRush, Google Search Console, Google Analytics
- Reporting (Looker Studio)
- Microsoft Office (Excel, Word, PowerPoint), Google Docs & Sheets
- WordPress, Photoshop & Canva
- Social Media Management & Analytics
- Running & Optimising Paid Social Media Ads
- Content Creation & Design
- Storytelling, Presenting & Pitching
- Critical Thinking & Decision Making
- Organisation & Meeting Deadlines
Hobbies and Interests
Creative Writing – Writing scripts & stories, entering competitions, Sports & Fitness – Regular gym-goer, football fan, Entertainment – Cinema, music, and gaming. I also run a Simpsons Facebook page (currently has 18K followers), Outdoors – Enjoys walks with my dog and spending time with family & friends
Certification
- Google Analytics Individual Qualification - Google
- The Complete SEO Course From Beginner To Professional 2023 - Udemy
- Get a Job in Digital Marketing - SEMrush
Additional Information
- Life Insurance
- Home & Garden
- Self Storage
- Film & Media
- Energy
- Furniture & Lighting
- E-Commerce
- Tools
- Bathroom Design
- Health & Movement
- Charity
- Commercial Cleaning
- Family Law
- Web Design
Hobbies & Intrests
- Creative writing including scripts & stories, entering competitions
- Huge football fan, often attend games both in the UK and Abroad
- Cinema and gaming, particularly of the sci-fi genre
- I run a Simpsons Facebook page (currently has 21K followers)
- Enjoy walks with my dog and spending time with family & friends
Timeline
Content Writer (Volunteer)
Industrial Scripts
06.2021 - 09.2021
SEO & Content Specialist
MetricHub Digital
01.2021 - Current
Master of Arts - Scriptwriting
University of Central Lancashire
Bachelor of Arts - Screenwriting for Film, TV & Radio
University of Central Lancashire
UAL Diploma - Creative Media Production and Technology (TV & Film)
Exeter College
BTEC Level 3 Public Services (QCF) Extended Diploma -
Exeter College
BTEC Level 3 Public Services (QCF) 90 Credit Diploma -
Exeter College
High School -
St Peter’s C of E Aided High School
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