Summary
Overview
Work history
Education
Skills
Accomplishments
Hobbies and Interests
Timeline
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Sam Igoe

Sam Igoe

Reading,Berkshire

Summary

Accomplished sales professional with extensive B2B sales experience and a strong focus on building and maintaining client relationships. Demonstrates expertise in solution selling strategy, account management, and business development, leveraging effective sales analysis to build plans. Committed to driving business growth through strategic account management and innovative sales solutions.

Overview

14
14
years of professional experience
7
7
years of post-secondary education

Work history

Senior Account Manager

Lenovo
08.2016 - 09.2025
  • My time at Lenovo has been spent in our channel team focussing on the sell out of our pocket to cloud portfolio which is inclusive of everything from Motorola handset devices all the way through to HPC systems and everything in between. Within the channel team, I've worked across four separate routes to market:
  • LCSC (Lenovo Channel Sales Centre): primarily focussed around channel breadth with account managers managing between 80 and 120 partners
  • Platinum: managing 8 key platinum partners ($2m per annum threshold) in a hybrid capacity
  • Etail & DSA: managing our 7 commercial online Etail partners across online and B2B, as well as managing our DSA (disabled student allowance) strategy and partnerships in the UK; a combined $40m quarterly business
  • Platinum Plus 360: currently managing our largest business partner CDW driving the Lenovo 360 pocket to cloud portfolio across UK and International markets
  • Job responsibilities include:
  • Campaign planning for quarterly stock sell in; volume, pricing, and distribution order loads to hit required arrival dates
  • Creating and executing partner B2B plans
  • Weekly stock reviews to drive partner sell through
  • Market price adjustments
  • Regular customer visits with QBR’s and ad hoc business reviews
  • Joint business plan creation with partners
  • Focal point for customer experience
  • Online customer journey from product listings to basket
  • Weekly forecasting for internal business reviews
  • Partner training on tools and partner incentives
  • Partner marketing campaigns
  • Partner focus days/call out days
  • Provide key links between partners and alliance vendors to drive holistic collaboration

Senior Corporate Account Manager, UK

Tech Data UK
03.2014 - 07.2015
  • Served as key liaison between IT resellers and distribution channel.
  • Conducted regular visits to corporate clients across the UK.
  • Coordinated daily communications with accounts to identify new business opportunities.
  • Tracked and converted existing leads into sales effectively.
  • Established strong relationships with C-Suite executives and sales support teams.
  • Achieved daily key performance indicator targets consistently.
  • Performed daily forecasting to monitor progress against targets.
  • Developed strategic and tactical account plans to optimise performance.

Internal Account Manager, Ireland

Tech Data UK
10.2011 - 03.2014
  • Account managed medium to large corporate businesses in Irish IT market.
  • Established strong connections between IT resellers and distribution channels.
  • Conducted regular customer visits to enhance relationships and identify opportunities.
  • Engaged with accounts daily to uncover new business for pipeline forecasts.
  • Monitored and converted existing opportunities into sales.
  • Cultivated rapport with C-Suite executives and sales support teams.
  • Achieved all key performance indicator targets consistently.
  • Performed daily forecasting to track progress against targets.

Education

Little Heath School
Tilehurst, Reading
09.2003 - 08.2010

Skills

  • Profit maximisation tactics
  • Solution selling strategy
  • B2B sales experience
  • Account management
  • Business development
  • Microsoft Office Suite
  • Sales analysis

Accomplishments

  • Lenovo President’s Club 2017, 2020 and 2021
  • Part of Lenovo’s team of the year 2019 and 2020
  • Lenovo quarterly “hero” award x 6
  • Grew the Lenovo Etail route to market revenue 158% and unit sell out 167% from FY19 to FY21
  • Lenovo key talent programme 2022
  • Key founder of the Lenovo culture club aiming to improve office culture and employee experience
  • Grown the CDW business 155% over the last three years
  • Average 122% performance vs target across the last 8 quarters

Hobbies and Interests

Huge passion for anything music related and have been playing drums for 20 years. Love football and have supported Reading home and away with a season ticket since I was six years old. Also have a passion for boxing and have recently started training again over the last 18 months for enjoyment and fitness.

Timeline

Senior Account Manager

Lenovo
08.2016 - 09.2025

Senior Corporate Account Manager, UK

Tech Data UK
03.2014 - 07.2015

Internal Account Manager, Ireland

Tech Data UK
10.2011 - 03.2014

Little Heath School
09.2003 - 08.2010

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Sam Igoe