Word
SAM COLLIER
Biggleswade
Summary
Commercial sales and business development leader with over ten plus years’ experience driving growth across technology, diagnostics, capital equipment and SaaS environments. Proven ability to acquire new business, grow strategic accounts, and manage complex, multi-stakeholder sales cycles across large territories and international markets. Combines strong consultative selling, data-led decision making and relationship building with entrepreneurial resilience developed through founding and operating a successful business. Experienced in territory ownership, strategic account planning, cross-functional collaboration and delivering consistent performance against ambitious growth targets.
Seasoned Territory Manager and exceptional sales professional. Decisive team leader and business manager with excellent attention to detail and persuasive communication style. Offering 18 years of experience in sales.
Successful Territory Manager bringing strong history of exceeding product revenue and customer targets. Versed in Capital, SaaS products and current market trends. Over 18 years of sales and business development success.
Overview
12
12
years of professional experience
Work History
UK South Territory Manager
Covetrus Technology Solutions
04.2025 - Current
- Achieved 150 percent of revenue target within the first sales quarter, generating over £30,000 in new business
- Secured 9 new accounts supporting over 40 users, exceeding user growth targets by 125 percent
- Turned a historically underperforming territory into a high-growth region
- Contributed to onboarding and workflow improvements to support faster adoption
- Recognised internally by senior leadership for performance and impact
- Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
- Organized regular training sessions for team members to enhance their product knowledge and overall sales skills.
- Involvement in strategic discussions around pricing structure and budget requirements.
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
Founder and Owner
Collier Barbering
01.2018 - 01.2023
- Built and operated a profitable consumer business
- Trained apprentices and doubled customer retention
Diagnostic Consultant
Covetrus (Scil Laboratories)
01.2018 - 01.2019
- Delivered consistent year-on-year growth through consultative selling
- Provided technical demonstrations, training and workflow optimisation
- Strengthened territory performance through CRM forecasting
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
- Managed client relationships through regular check-ins and updates on project progress.
Business Development Manager
IDEXX Laboratories
01.2017 - 01.2018
- Delivered ROI-led proposals, tenders and structured account growth
- Generated new business with marketing initiatives and strategic plans.
- Reached out to potential customers via telephone, email, and in-person inquiries.
Territory Manager
Abaxis UK (Zoetis)
01.2016 - 01.2017
- Ranked top four nationally after increasing new business unit sales by 366 percent
- Developed strong relationships with key decision-makers, fostering trust and loyalty in the assigned territory.
- Improved customer satisfaction and retention through frequent visits, timely response to inquiries, and effective problem resolution.
International Account Manager
PQube
01.2014 - 01.2016
- Increased Asian market revenue by 56 percent
- Managed international distributors across three continents
- Streamlined communication channels between internal departments to ensure seamless coordination on all aspects of account management.
- Organized successful trade shows and promotional events to showcase the company''s product offerings in target markets.
Education
BA (Hons) - Photography
University of Hertfordshire
Skills
Strategic account management and growth
New business development and pipeline creation
Territory ownership and commercial planning
Sales leadership and coaching capability
Complex and technical solution selling
Commercial negotiation and deal structuring
CRM and Salesforce forecasting
Cross-functional collaboration
Data-led performance optimisation
Stakeholder management and influence
Entrepreneurial mindset and ownership
Clear, confident communication
Customer relationship management
Business growth
Business development
Relationship building
Entrepreneurship
Collier Barbering, Founder and Owner, 2018-01-01, 2023-12-31, Built and operated a profitable consumer business, Trained apprentices and doubled customer retention
Software
Excel
Outlook
Sales force
Ai proficient
Timeline
UK South Territory Manager
Covetrus Technology Solutions
04.2025 - Current
Diagnostic Consultant
Covetrus (Scil Laboratories)
01.2018 - 01.2019
Founder and Owner
Collier Barbering
01.2018 - 01.2023
Business Development Manager
IDEXX Laboratories
01.2017 - 01.2018
Territory Manager
Abaxis UK (Zoetis)
01.2016 - 01.2017
International Account Manager
PQube
01.2014 - 01.2016
BA (Hons) - Photography
University of Hertfordshire