SAM BAX
London
Summary
Founder turned operator with a background in AI automation, GTM strategy, and workflow systems. After building Aiva, a startup focused on solving the same executive productivity problem Fyxer now leads, I pivoted into a GTM role at Databricks where I've been working at the intersection of AI tooling and commercial execution. I'm most at home inside early-stage teams, building smart internal systems, optimising how people work, and helping great products grow faster. I bring energy, ownership, and a bias for action, especially where there's friction to fix or process to improve.
Overview
6
6
years of professional experience
1
1
Certification
Work history
Business Development Executive
Databricks
03.2025 - Current
- Built custom automation workflows to streamline research, outreach, and internal process, used beyond standard playbook by team peers.
- Exceeded U3 quota at 110% and identified a high-value use case worth $50k MRR in Databricks consumption.
- Responsible for penetrating the UK's fastest-growing digital native accounts (e.g. Revolut, Monzo, Deliveroo, and Synthesia), driving engagement with senior stakeholders across data and ML functions.
- Progressed Databricks adoption in high-priority accounts by surfacing use cases across data engineering, ML, and GenAI teams.
Founder
Aiva
01.2023 - 09.2024
- Founded Aiva to automate inbox and operational workflows for execs, tackling the same problem space Fyxer now leads.
- Built and launched an MVP AI assistant for email and scheduling, leading product vision and GTM while partnering with a technical co-founder.
- Grew a waitlist of 200+ users through outbound, customer discovery, and early use-case validation.
- Converted interest into 5 pilot clients (incl. Flight Story) and ran feedback loops to improve feature design and stickiness.
- Led investor outreach and pre-seed pitching based on traction and user problem clarity.
- Pivoted the company into an AI consultancy, delivering custom workflow automation for clients in engineering and professional services.
- Scoped and implemented solutions using tools like Zapier, Notion, Lemlist, and GPT-based flows, focused on reducing friction and manual work.
- Owned the full lifecycle: GTM, ops, solution architecture, delivery, and client onboarding.
Business Development Executive
Giant Peach
05.2022 - 11.2022
- Positioned the company for rapid expansion by consulting the founder on the design, launch, and optimisation of sales strategies
- Fostered authentic relationships with clients (focus on SMBs) to capture their goals and pain points, before proposing website, company branding, and marketing content solutions
- Gained senior buy-in to launch automation tools including Zapier to streamline sales processes and save 4 hours per week in manual tasks
Founder
Surge Marketing Agency
04.2020 - 12.2021
- Founded the business straight out of college at 19 during the Covid-19 pandemic, scaling it to £4K MRR within a year.
- Delivered marketing and sales campaigns for SMB e-commerce brands across fashion, dropshipping, meal prep, and jewellery sectors, helping them scale digital presence and revenue.
- Designed and embedded a personalised video sales approach, increasing open rates by 40%
- Recruited and managed a remote 3-person team while developing a sales playbook to standardise and optimise growth.
Education
BTEC Level 3 - International Business
Bath College
07.2020
GCSEs - Mathematics, English, Business, IT, Leisure & Tourism
Peter Symonds
WinchesterSkills
- Workflow & systems design across GTM, ops, and internal processes
- AI and automation tooling (Zapier, Notion, Lemlist, Clay, GPT, etc)
- Outbound strategy support and early-stage GTM tooling
- Product thinking and user flow optimisation
- Customer acquisition through warm outbound and discovery
- Cross-functional collaboration across product, sales, and leadership
Accomplishments
- Participated in the Atlantic Rally Crossing as an experienced crew member, responsible for watch leading and teamwork.
- Scaled first business (Surge) to £4K MRR at 19.
- Built and operated a £15K crypto mining setup in 2021 with two partners - 22 GPU operation generating up to £250 in daily passive income at peak.
- Walked 120 miles carrying an 18kg vest for charity.
Certification
- AWS Cloud Practitioner Essentials, 2024-01-01
- Applied AI Professional Certificate, IBM, 2024-01-01
- AI in Business Specialisation, Up, 2024-01-01
Timeline
Business Development Executive
Databricks
03.2025 - Current
Founder
Aiva
01.2023 - 09.2024
Business Development Executive
Giant Peach
05.2022 - 11.2022
Founder
Surge Marketing Agency
04.2020 - 12.2021
BTEC Level 3 - International Business
Bath College
GCSEs - Mathematics, English, Business, IT, Leisure & Tourism
Peter Symonds