Salome Tucker

• Communicates concepts in clear, concise language to maximise readability and understanding. Ensures copy aligns with evolving brand standards and guidelines.
• Conducts thorough research to understand industry trends and competitor messaging.
• Feeds into general social/marketing strategy.
• Generates catchy headlines and taglines to capture audience attention and convey key messages.
• Writes SEO-friendly copy to enhance online visibility and search engine rankings. Also, adapts tone and style to suit different target audiences and market segments.
• Spearheads content strategy and writing for a monthly newsletter on key insights within experiential marketing.
• Awards entry writing.
• Creative storyboarding.
• Writes press releases for upcoming events and case studies post event.
• Conducts interviews and industry insight pieces.

• Completed daily research for potential features articles, looking at news sources and social media outlets for ideas.
• Read press releases for books and products and considered potential angles to cover and commission for articles.
• Contacted various health PR's and directly communicated with specialists to research and write articles published with a by-line:

https://www.thetimes.co.uk/article/how-to-get-rid-of-hiccups-hiccoughs-tlsbfszzz

https://www.thetimes.co.uk/article/how-to-ease-knee-pain-according-to-the-experts-20sq833ld

• Commissioned ideas for the features desk during daily meetings.
• Commissioned, wrote and edited an article on the sustainability of the Salmon industry as well as a feature on the declining work ethic within GenZ. https://www.telegraph.co.uk/news/2023/08/14/generation-z-lazy-girl-job-working-9-to-5/
• Conducted and transcribed a variety of interviews.
• Assisted the magazine desk on book reviews and possible angles for cover.
• Researched and produce cuts for potential features pieces.

• Writing weekly articles to be uploaded to the digital magazine.
• Creating and commissioning articles for other editors.
• Conducted, transcribed and edited interviews e.g. with photographer Sasha Samsonova.

• Assisted in script editing for news bulletins released on an hourly basis.
• Gained knowledge of production for breaking news broadcasts and live shows.
• Assisted in the production gallery for Piers Morgan, Vanessa Feltz and Jeremy Kyle shows.

• Researched article ideas and assisted with production of articles for the Times2, consumer affairs desk arranging interviews and sourcing relevant information for existing projects.
• Wrote and edited an online research article published on the Times website.

https://www.thetimes.co.uk/article/how-to-treat-dry-skin-nrk5rbggv

• Assisted with daily proofing of articles to go in digital editions.

• Working to reform the face of a reemerging company.
• Lead the website posts and media content for virtual communications.
• Conduct, transcribe and edit various interviews with public figures for the website e.g. Vanessa Villela:

https://www.lascvs.com/blogs/news/whats-it-like-being-vanessa-villela

• Promoting luxury brand identity with dedicated work ethic, immaculate presentation and fantastic communication skills.
• Releasing consistent merchandising through visual and written social media content with excellent editing skills.

• Edited lifestyle articles.
• Wrote and sent press releases.
• Lead communications between clients for various projects.