Natalia Tabasaranskaia

• Develop and implement targeted marketing strategies to enhance brand visibility and customer engagement.
• Lead market and competitor research to identify emerging trends and consumer preferences and behavior, new business opportunities.
• Collaborate with cross-functional team to plan and execute promotional campaigns effectively.

• The factory's business is in broiler chicken farming, slaughtering, cutting into pieces, manufacturing of semi-finished products, packaging, wholesale and retail sales.
• I conducted a work of particular departments within developing new semi-products and a new brand: marketing, production, technical, QC, economic on questions of marketing research, package design, development semi-finished products, choosing and purchasing packaging equipment, certification, quality standards, photo shooting of semi-products, presentation, promotion campaigns, design of product catalogues, web-site updating, safe product transportation, questionnaire, managing products' return from supermarkets, targeting of prices.
• My team and I did marketing research, analysis, strategic roadmaps aligning product vision with market needs and customer feedback.
• I led a work between cross-functional teams to streamline development and enhance product, its delivery timelines.
• I supervised the work of third-party outsourcing specialists, including designers, social research.
• I attended professional exhibitions for searching for packaging ideas and equipment to purchase.
• Negotiated contracts with vendors and service providers for cost-effective solutions that supported project requirements.
• Monitored product pricing and legal requirements.
• Monitored sales.
• Competitors analysis.
• Established feedback loop with end-users, incorporating valuable insights into development process for improved product-market fit.
• Executed projects' timelines.
• I compiled assignments for the chief technologist to develop recipes and took part in tastings.

• Established kidswear brand for children from 2 to 14 years old (a school uniform, outerwear, underwear, occasion wear, knitted wear, hats, accessories)
• Directed strategic initiatives to enhance company growth and market presence with a kids' wear brand.
• Conducted all departments' working processes (marketing, production including design, sales, logistics, warehouse, accountant's, IT).
• Cultivated partnerships with key stakeholders to drive operational efficiency.
• Oversaw financial planning and budgeting processes to ensure fiscal responsibility.
• Implemented innovative marketing strategies to increase brand awareness and customer engagement.
• Analyzed market trends to identify opportunities for business expansion and diversification.
• Led cross-functional teams to optimize product development and launch timelines.
• Achieved company growth by implementing strategic plans and streamlining operations.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Participated in budgeting, price calculation, collections' design developing, drawing up a production plan, taking part in exhibitions, attending professional exhibitions, searching of partners for outsourcing (exhibition booth construction, production places, website and online shop creation, optimization of logistics, contracting, KPI, law issues, certification and so on).
• Drove profitability with thorough financial analysis and strategic decision making.
• Created a positive work culture, resulting in increased employee satisfaction and retention rates.

• Worked effectively in start-up project of launching a new brand and new products of kidswear in russian market.

TM "Silver spoon" for children 6-14 years old (kids' outerwear, school uniform, knitted clothes, occasion wear, accessories: hats, ties, belts).

• I was entrusted with assembling a team of specialists and forming an entire department.
• We created design of packaging, took part in development of brand naming and logo.
• My team and I created design of collections, patterns, technical sketches, PP samples in our sample room, made technical documents and patterns in dxf format for factories.
• I was responsible in searching for factories in China, Russia, suppliers, logistic companies, contracting them, negotiating the terms and conditions, prices, signing documents, filling in all documents for customs clearance and certification
• My responsibilities also included searching for fabrics, linings, accessories, trimmings, packaging, purchasing them in China and Russia.
• My team and I did quality control in production lines in factories, confirmed all fabrics and trimmings before production.
• My team and me made price lists, prepared promo catalogues for sales department, made presentations of collections, organized catwalks, photoshootings, styling, searching for models.
• Skilled at working independently and collaboratively in a team environment,
• Proven ability to learn quickly and adapt to new situations.
• Took part in the exhibitions in Russia, where we demonstrated samples of collections to buyers for having their preorders.
• Cooperated with other departments, took part in meetings among heads of departments.
• Attended the Canton Fair (Guangzhou, China), the Intertextile Shanghai Apparel Fabrics (Shanghai, China), textile exhibitions in Istanbul for searching for suppliers and production places.