Sally Mccleary
Bristol,North Somerset
Summary
Results-driven Ecommerce Manager with a strong background in e-commerce strategy development and implementation, enhancing online sales and market share. Supporting and managing around 50 shops in their Ecommerce budgets, training and processes to optimise sales for their shop. Expertise in online sales optimisation, digital marketing, and market analysis, alongside skills in inventory and customer relationship management. Proven leader in team development, contract negotiation, and budget management, focused on driving business growth and profitability.
Overview
21
21
years of professional experience
Work History
Ecommerce Manager
St Peter's Hospice
Bristol, Avon
03.2018 - Current
- Developed and implemented successful e-commerce strategies, significantly increasing online sales and market share.
- Managed online sales operations, driving growth and meeting targets through effective strategy implementation.
- Spearheaded digital marketing campaigns across various platforms, resulting in increased traffic and conversion rates.
- Developed and executed digital marketing campaigns to increase brand visibility and product sales.
- Analysed market trends and customer behaviour to tailor online sales tactics for maximum impact.
- Optimised online product listings for clarity, accuracy, and appeal to potential buyers.
- Oversaw inventory management for online store, reducing stock shortages and optimising product availability.
- Streamlined order fulfilment processes, improving delivery times and customer satisfaction.
- Coordinated with logistics and supply chain teams to streamline online order fulfilment processes.
- Tracked sales, click-through rates and conversion rates by marketing campaign for comparison.
- Monitored competitor activity, adjusting sales approaches to maintain competitive advantage.
- Enhanced product marketability and improved profits with optimum targeting on sales and marketing strategies.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Facilitated training sessions for staff on e-commerce best practices, enhancing team skills and performance.
- Optimised sales methods to best acquire, develop and retain customers.
- Established pricing and delivery terms based on current market trends and costs.
- Coordinated with marketing team to promote brand, sales and campaigns.
- Analysed market trends and customer feedback to adjust e-commerce plans, driving revenue growth and brand loyalty.
- Developed innovative marketing campaigns to drive substantial sales.
- Set budget and monitored expenses to run profitable department.
- Managed budget for e-commerce operations, allocating resources effectively to achieve business objectives.
- Implemented seasonal and special discounts, driving customer engagement through promotions.
- Collaborated with marketing team to create compelling online content, boosting engagement and SEO rankings.
- Monitored website analytics to identify areas for improvement, leading to enhanced performance and usability.
- Conducted comprehensive data analysis to identify sales performance issues and opportunities.
- Negotiated contracts with suppliers and service providers, ensuring cost-effective operations and maximising profitability.
- Exceeded monthly sales targets to drive ROIs.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Oversaw the maintenance of the e-commerce platform, improving usability and customer experience.
- Provided excellent customer service, answering queries and resolving issues quickly and efficiently.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Managed a retail portfolio of around 50 shops to achieve their e-commerce budget and implement training and support.
Assistant Manager
Aldi
Bristol, Avon
08.2014 - 03.2018
- Oversaw daily operations, including opening and closing procedures, to maintain store standards.
- Managed team rosters to guarantee optimal staffing levels during peak and off-peak hours.
- Led weekly staff meetings to discuss targets, performance improvements, and customer feedback.
- Trained new employees on company policies, customer service excellence, and sales techniques.
- Resolved escalated customer complaints by offering practical solutions and maintaining professionalism.
- Facilitated communication between staff and senior management, acting as a point of contact.
- Monitored inventory levels, placing orders for stock replenishment to prevent shortages.
- Cultivated work environment focused on personal responsibility, continuous improvement and delivering high-quality results.
- Monitored compliance with health and safety regulations, reducing incidents in the workplace.
Sales Agent
TUI Group
Bristol, Avon
01.2010 - 08.2014
- Consistently achieved or surpassed sales targets.
- Achieved company targets by implementing successful sales strategies.
- Cultivated strong client relationships through exceptional after-sales service, enhancing customer loyalty.
- Listened intently to customers to identify upselling opportunities.
- Resolved customer issues and complaints with quick-thinking problem-solving.
- Responded to client enquiries promptly, providing detailed product information and addressing concerns.
- Built exceptional customer satisfaction by delivering friendly service.
- Provided after-sales support to clients, resolving issues efficiently and maintaining positive business relationships.
- Followed brand guidelines to provide consistent customer experience.
- Managed store operations as keyholder, ensuring security and smooth functioning.
- Handled cash transactions accurately, ensuring financial integrity.
Department Manager
Tesco Superstore
Bristol, Avon
03.2005 - 01.2010
- Led team of 25+ staff, overseeing daily operations and driving performance through targeted coaching.
- Managed customer service operations, resolving issues promptly to maintain high satisfaction levels.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Dealt with customer complaints calmly and effectively, resolving issues with timely solutions.
- Facilitated regular team meetings to communicate objectives, gather feedback, and discuss improvements.
- Conducted regular performance reviews, offering constructive feedback and setting individual objectives.
- Organised staff rosters, ensuring adequate coverage during peak times without overstaffing.
- Collaborated with other managers to plan and direct organisational tasks.
- Liaised with other department managers to streamline processes and enhance overall operational efficiency.
- Supported shrinkage and safety awareness, reviewed sales and inventory data, identified trends and prepared reports for management.
- Kept department on-target to meet sales and profit objectives by minimising waste and pursuing revenue generation opportunities.
- Monitored inventory levels, conducting regular audits to minimise loss and prevent stockouts.
- Oversaw efficient receiving and inventory management to keep stock within optimal levels.
- Worked with leadership to develop and implement action plans to protect company assets and profitability.
- Followed all safety protocols and company processes and procedures.
- Monitored staff performance and developed improvement plans.
- Handled internal disputes and acted as main point of contact for staff queries.
Education
Diploma of Higher Education - Photography
SGS College
Bristol01-1996
NVQ Level 2 - Art and Design
SGS College
Bristol01-1997
NVQ Level 1 - Art and Design
SGS College
Bristol01-1997
GCSEs - Math
Rady Comprehensive
Cardiff01-1996
GCSEs - English
Rady Comprehensive
Cardiff01-1996
GCSEs - Science
Rady Comprehensive
Cardiff01-1996
GCSEs - Geography
Rady Comprehensive
Cardiff01-1996
Skills
- E-commerce strategy
- Online sales optimization
- Digital marketing
- Market analysis
- Data analysis
- Sales forecasting
- Inventory management
- Budget management
- Contract negotiation
- Business development
- Process improvement
- Customer relationship management
- Customer service
- Team leadership
- Performance coaching
- Leadership skills
- Mentoring and coaching
- Operational support
Timeline
Ecommerce Manager
St Peter's Hospice
03.2018 - Current
Assistant Manager
Aldi
08.2014 - 03.2018
Sales Agent
TUI Group
01.2010 - 08.2014
Department Manager
Tesco Superstore
03.2005 - 01.2010
Diploma of Higher Education - Photography
SGS College
NVQ Level 2 - Art and Design
SGS College
NVQ Level 1 - Art and Design
SGS College
GCSEs - Math
Rady Comprehensive
GCSEs - English
Rady Comprehensive
GCSEs - Science
Rady Comprehensive
GCSEs - Geography
Rady Comprehensive