Sallu Rajan
HIGH WYCOMBE,Buckinghamshire
Summary
Results-driven Business Development professional with extensive experience in customer relationship management, account development, sales growth, and project coordination. Proven track record of identifying new business opportunities, managing key client accounts, negotiating contracts, and delivering revenue growth. Strong commercial awareness combined with excellent communication and stakeholder management skills. Experienced in developing strategic partnerships and driving business expansion across technical and commercial sectors.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work history
Business development associate
Warringtonfire testing & Certification limited
High Wycombe, Buckinghamshire
2023.01 - Current
- Assisted in managing leads through DCRM systems to ensure efficient tracking of progress towards targets.
- Facilitated negotiation processes to secure beneficial deals contributing to company growth.
- Supported development of tailored solutions addressing diverse client requirements to enhance customer retention.
- Established new business relationships by networking at industry events.
- Worked closely with marketing team on promotional campaigns boosting product awareness.
- Optimised sales funnels, enhancing lead generation efforts.
- Utilised CRM systems to manage leads and track progress towards targets efficiently.
- Built lasting relationships with clients through excellent communication skills.
- Collaborated with cross-functional teams to streamline operations.
- Maintained impeccable account and client data in industry-leading CRM system.
- Evaluated competitor behaviour, identifying trends and strategies to foster growth.
- Analysed KPIs and reported findings to senior management to inform future business strategy.
- Nourished client relationships, cultivating trusting rapport and offering incentives to promote retention and satisfaction.
- Generated repeat business from key accounts through proactive relationship management.
- Successfully managed high-value customer projects and testing programmes, and increased sales by 25%
- Improved customer response times and quotation turnaround.
- Supported revenue growth through upselling and cross-selling services.
Team leader
3M Gulf ltd (AL AMANA OMAN)
Ruwi Muscat , Muscat Governorate
2015.03 - 2022.01
- Focused mainly on selling fire stopping materials and securing contracts for oil & gas industries
- Coordinated daily tasks, ensuring smooth workflow within team.
- Developed strategies for improved performance levels across team.
- Resolved conflicts effectively, promoting harmony within workforce.
- Reduced staff turnover with effective motivation strategy.
- Ensured adherence to company policy by all team members, maintaining professionalism at all times.
- Implemented new working methods which improved overall efficiency of team's operations.
- Negotiated successful outcomes in challenging scenarios, demonstrating strong problem-solving skills.
- Prioritised tasks according to urgency and importance, optimising workload allocation among team members.
- Provided comprehensive onboarding training to reduce learning curve for new hires.
- Improved customer satisfaction through close collaboration with team.
- Provided leadership and direction for employees, supervising activities to drive productivity and efficiency.
- Reported on team performance to higher leadership, proactively offering action for areas of improvement.
- Collaborated with colleagues from different backgrounds to tackle new challenges.
- Led team of 20 members, including fire stopping technicians, to achieve KPI targets and successfully complete assigned projects.
Business development executive
Hydroflow Ltd
Seeb, Muscat Governorate
2010.02 - 2014.05
- Streamlined communications internally and externally, improving overall workflow processes.
- Established strong partnerships with key stakeholders to drive business growth.
- Implemented innovative strategies, leading to enhanced operational efficiency.
- Led cross-functional teams to deliver on key business initiatives.
- Developed new business relationships by networking with industry professionals.
- Facilitated successful negotiation meetings, fostering long-term client relationships.
- Forecasted sales and market trends to improve business strategy.
- Completed market research to map key segments and expand customer base.
- Managed profitable portfolios of 45 accounts.
- Contacted and converted potential customers via telephone, email and in-person enquiries.
- Developed marketing plans to support department strategies.
Education
Bachelor of Business Management - Sales & Marketing
Oxford College of Business management
Bengaluru 2004.03 - 2007.05
Skills
- Business Development & Sales Strategy
- Account Management
- Lead Generation & Prospecting
- Client Relationship Management
- Contract Negotiation
- Revenue Growth
- Market Research & Analysis
- Bid & Proposal Management
- CRM Systems (DCRM, Sage CRM, Salesforce)
- Project Coordination
- Stakeholder Engagement
- Team Collaboration
- Presentation & Communication Skills
Affiliations
Reading (Especially business, technology or industry-related topics
Volunteering & Community Services
Membership in the Cricket Club and a baller in the Wycombe Warriors team
Organising charitable programs for the Ray Ninan Foundation
Languages
English
Fluent
Hindi
Fluent
Malayalam
Native
Timeline
Business development associate
Warringtonfire testing & Certification limited
2023.01 - Current
Team leader
3M Gulf ltd (AL AMANA OMAN)
2015.03 - 2022.01
Business development executive
Hydroflow Ltd
2010.02 - 2014.05
Bachelor of Business Management - Sales & Marketing
Oxford College of Business management
2004.03 - 2007.05