SALIM AKAN
Summary
Innovative digital marketing specialist with expertise in social media management, influencer networking, and viral marketing. Utilises Adobe Creative Suite, SEO strategies, Facebook Ads Manager, and email marketing to enhance brand engagement and online presence. Demonstrates strong leadership and customer service skills, focused on developing impactful advertising strategies.
Overview
11
11
years of professional experience
Work history
Social Media & Marketing Manager
Hotel AMANO Covent Garden
London
2025.10 - Current
Assistant General Manager
Aubaine Mayfair restaurant
London
2021.11 - 2026.06
- Worked with General Manager to determine effective business strategies.
- Implemented cost control measures that reduced controllable costs.
- Trained staff on best practices to achieve optimal productivity.
- Evaluated staff performance, implementing training and development programmes to maintain exceptional service levels.
- Recruited, interviewed and hired performing individuals, developing passionate, dedicated teams.
- Carefully managed and recorded cash and credit transactions, diminishing financial discrepancies.
- Initiated inventory control measures to manage and replenish stock, maintain costs and meet customer demands.
- Maintained store appearance, including shelving organisation, store layout and visual merchandise planning.
- Conducted regular audits to maintain functionality and cleanliness of store.
- Led 20 staff to consistently meet and exceed key performance metrics.
Social media & Event manager
Aubaine Restaurant
London
2023.10 - 2025.06
- Prepared, monitored and maintained event budgets.
- Planned and efficiently organised activities, details and timelines for large- and small-scale events.
- Explained event packages, options and prices clearly to customers.
- Managed social media presence for artists, enhancing online visibility and engagement.
- Drove brand interaction through targeted social media content and messaging.
- Increased social media account followers to promote services and reach wider client base.
- Created and managed content for social media platforms to enhance brand visibility.
- Developed catchy phrases for social media content.
- Moderated and responded to comments in appropriate style and tone of voice within defined time targets to enhance social media community management.
- Improved customer experiences by increasing social media interactivity.
- Assisted in marketing and advertising promotional activities on social media, web and direct mail.
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
- Managed social media accounts, creating and scheduling posts to maintain active online presence.
- Engaged with online communities and influencers, fostering partnerships for content amplification.
- Adapted text for social media platforms to maximise audience engagement.
- Curated and edited visual and written content for various digital platforms, maintaining brand consistency.
General Manager
Caviar Classic London Ltd
London
2020.11 - 2021.11
- Implemented effective customer service procedures to encourage positive feedback.
- Built and maintained loyal, long-term customer relationships through effective account management.
- Monitored and evaluated teams, identifying and targeting opportunities for improvement.
- Controlled best before dates to properly utilise stock.
- Managed stock rotations to balance inventory of perishable products and minimise wastage.
- Managed high-performing teams to deliver quality customer service and stable profits.
- Tracked KPIs to drive profitability and target delivery.
- Delivered business strategy to drive revenue and operational efficiencies.
- Assessed impact of marketing programmes and recommended improvements.
- Recruited top-performing candidates to build staff retention and team performance.
- Opened new site in Europe (France).
Bar Manager
Bistro Guillaume Melbourne
Melbourne
2018.11 - 2019.05
- Planned staffing levels based on evolving service demands.
- Protected brand image by delivering exceptional bar presentation and maintenance.
- Interviewed, hired and trained staff on best bar practices, maintaining highly efficient service teams.
- Oversaw line cleaning and cellar management.
- Ordered beverage and equipment stock by analysing sales and customer trends.
- Led team to deliver outstanding hospitality operations.
- Executed prompt, precise drinks service at high-capacity events, minimising customer waiting times.
Head Bartender
Ponant 5* Cruiseship
2018.02 - 2018.10
- Engaged with guests to foster positive rapport, enhancing customer loyalty and encouraging repeat visits.
- Maintained knowledge of drinks promotions, pricing and menu changes, offering customers up-to-date, reliable advice.
- Managed bar inventory and restocked supplies to ensure seamless operation.
- Scheduled employees to ensure full coverage during peak times, optimising labour costs.
Assistant Manager
Jazzgir restaurant
London
2017.01 - 2017.09
Bar Manager
La Folie Douce Deauville
Normandie
2017.01 - 2017.09
Bar Manager
Hotel 5* Benkirai
Saint tropez
2016.03 - 2016.10
Bar Manager
Altoff Hotel 5* Villa Belrose
Saint tropez
2015.03 - 2015.10
Education
Bachelor - Commuciation, Gestion and HR
Lycee Phillibert Desssaigne
Blois, FranceSkills
- Digital marketing
- Social media management
- SEO proficiency
- Email marketing
- Facebook ad manager
- Influencer partnerships
- Content virality
- Adobe Creative Suite
- Photoshop
- Microsoft Office
- Marketing expertise
- Confident communicator
Languages
French Native
English C2 Proficient
Arabic A2 Elementary
Timeline
Social Media & Marketing Manager
Hotel AMANO Covent Garden
2025.10 - Current
Social media & Event manager
Aubaine Restaurant
2023.10 - 2025.06
Assistant General Manager
Aubaine Mayfair restaurant
2021.11 - 2026.06
General Manager
Caviar Classic London Ltd
2020.11 - 2021.11
Bar Manager
Bistro Guillaume Melbourne
2018.11 - 2019.05
Head Bartender
Ponant 5* Cruiseship
2018.02 - 2018.10
Assistant Manager
Jazzgir restaurant
2017.01 - 2017.09
Bar Manager
La Folie Douce Deauville
2017.01 - 2017.09
Bar Manager
Hotel 5* Benkirai
2016.03 - 2016.10
Bar Manager
Altoff Hotel 5* Villa Belrose
2015.03 - 2015.10
Bachelor - Commuciation, Gestion and HR
Lycee Phillibert Desssaigne