Energetic and skilled marketing specialist with more than three years of experience in the FMCG and Retail industry. Proficient in devising and implementing campaigns, digital marketing, and creating influencer content.
Hi, I’m
Fiza Hayat
London,London
Summary
Overview
3
years of professional experience
Work History
Lovers JewelleryLondon
Social Media & Marketing Manager
07.2023 - Current
Job overview
- Led marketing and product development/innovation campaign that increased sales by 88%
- Collaborated with TikTok, Google and Meta to obtain product consultations and guidelines for best digital practice
- Effectively led sales funnel through social media and branding strategies that increased online conversion rate by 175%
- Developed a social media and influencer strategy across all social media platforms
- Developed engaging and relevant content for various social media platforms (text, images, videos, etc.).
- Increased customer base to 600 with 90% outstanding feedbacks within 4 months of social media marketing
- Conducted data analysis on all industry specific research to gain competitor and internal business insights - consistently hit optimum store conversion rate of over 2%
Worldwide FoodsBradford
Social media manager
02.2022 - 09.2022
Job overview
- Provided procurement recommendations along with a social media marketing campaign that increased sales by 30%
- Analysed campaign performance date to attain insights and dive ROI efficiencies
- Increased online reward sign-up rate on e-commerce website by around 20% through effective TikTok marketing
- Promoted a consumer-centric approach by conducting campaign evaluation surveys and ensuring the implementation of valuable consumer insights.
Diligenta, Tata Consultancy ServicesReading
Customer Service Representative
10.2022 - 07.2023
Job overview
- Efficiently administered digital ‘BaNCS' customer service software for service delivery to customers for Prudential Life Policies
- Collaborated with cross-functional teams to improve overall customer experience, resulting in increased customer satisfaction ratings.
- Efficiently administered customer relationship management (CRM) software for tracking and managing customer interactions.
- Utilized customer data to improve processes and pre-emptively address common problems
University of East LondonLondon
Student Ambassador
01.2021 - 02.2022
Job overview
- Acted as positive student role model to encourage prospective international students to consider represented college
- Prepared thoroughly before events to professionally deliver presentations through social media
- Adhered to student ambassadors' commitment contract by attending initial training, monthly planning meetings and maintaining regular contact with international office staff
- Promoted university at key events by delivering advice and guidance to prospective applicants and parents
Education
University of East London
MSc from Occupational & Organizational Psychology
2022
University Overview
Mental Wealth, Assessing People, Work Design, Organizational Change and Development, Leading, Engaging and Motivating People, Quantitative Research Project
University of Bradford UK
MSc: MSc from Psychology
2021
University Overview
Modules: Data Analytics, Social Psychology, Quantitative Research Project, Cognitive Psychology
Bloomfield Hall School
A-Levels
2013
University Overview
GCSE and A Level
Mathematics, English and Science Subjects
Skills
Brand & Marketing Strategy
Social Media Management
Social Media Marketing
Communication & Negotiation
Media Planning
Digital Marketing
Consumer Centricity
Stakeholder Management
Influencer Marketing
Integrated Marketing Campaign
Accomplishments
Accomplishments
Finalist at Digital Marketing Hackathon - COCA COLA London 2022
Graduate Member at The British Psychological Society
Vice Chancellor Scholarship Holder
Languages
English
Native
Timeline
Social Media & Marketing Manager
Lovers Jewellery
07.2023 - Current
Customer Service Representative
Diligenta, Tata Consultancy Services
10.2022 - 07.2023
Social media manager
Worldwide Foods
02.2022 - 09.2022
Student Ambassador
University of East London
01.2021 - 02.2022
University of East London
MSc from Occupational & Organizational Psychology
University of Bradford UK
MSc: MSc from Psychology
Bloomfield Hall School
A-Levels
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