IMAAN HUSSAIN
Staines-upon-Thames,UK
Summary
Dynamic marketing professional with a strong focus on digital strategy development and brand awareness building. Demonstrates expertise in social media strategy, SEO projects, and email marketing automation, leveraging Google Analytics proficiency to optimise e-commerce platforms. Adept at relationship building and influencer engagement, with a customer-focused mindset that drives marketing innovation across virtual reality campaigns and multimedia communication. Committed to enhancing user experience through behavioural insight generation and integrated marketing planning. Career goals include advancing digital storytelling techniques to create impactful viral marketing initiatives. Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
Work history
Digital marketing Manager
Barnes Top Construction LTD
Barnes, Richmond upon Thames
01.2025 - Current
- Nurtured leads through targeted email workflows, increasing customer retention rate.
- Implemented analytics tools, enhancing performance tracking capabilities.
- Monitored KPIs regularly, ensuring constant improvement in digital strategies.
- Collaborated on cross-functional teams for integrated marketing efforts.
- Conducted competitor analysis to identify market trends and opportunities.
- Emphasised visual storytelling in website design for better audience connection.
- Devised social media ad campaigns, leading to increased engagement levels.
- Optimised SEO strategies, leading to improved web traffic.
- Facilitated successful online campaigns by leveraging social media platforms.
- Managed email marketing campaigns to foster client relationships.
- Grew online social media presence with comprehensive content plan and online contest strategy.
- Managed key digital channels, including YouTube and TikTok content development, Google, Facebook and Instagram Ads.
- Identified trends and insights to optimise digital marketing spending and increase ROI.
- Fostered customer engagement with regular blog posts and newsletters.
- Streamlined digital content for enhanced user experience.
- Oversaw content strategy, improving brand consistency across all platforms.
- Collaborated with design team to develop innovative graphics and video content for website and social platforms.
- Improved email marketing campaigns by enhancing deliverability for increased engagement.
- Led online community management to promote user-generated content and engagement.
- Oversaw planning and execution of targeted sales and marketing strategies.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
Assistant Events Manager
Merlin Entertainments (Thorpe Park)
London, UK
05.2023 - 09.2024
- Helped manage relationships with external vendors, contractors, and suppliers (e.g., food vendors, entertainment groups, tech crews) to ensure all aspects of the event are accounted for.
- Oversaw the logistical elements of events, such as coordinating staff schedules, ensuring the availability of required equipment, and helping with the layout of event spaces.
- Ensured that the theme park’s brand identity is maintained throughout all event-related marketing materials and physical setups.
- Ensured all events comply with safety, legal, and regulatory standards, including health codes, fire safety regulations, and capacity limits.
- Ensured safety regulations at all times, maintaining a secure environment for guests and staff.
- Streamlined event organisation process, providing efficient and smooth operation.
- Collaborated closely with Event Manager to ensure flawless events.
- Developed detailed event plans to meet client expectations.
- Created compelling presentations for potential sponsors, successfully attracting funding for events.
- Attended industry exhibitions and conferences staying up-to-date on trends in event management.
- Coordinated with vendors for successful event execution.
- Implemented post-event evaluation processes improving future performance.
- Negotiated contracts with suppliers, securing beneficial terms for company.
- Coordinated technical equipment setup supporting seamless audio-visual experiences at events.
- Managed onsite logistics, ensuring seamless guest experience.
- Utilised social media platforms effectively to promote events and increase visibility.
- Enhanced audience engagement by implementing creative promotional strategies.
Customer Support Representative
Novacroft - Transport For London
, Remote
05.2022 - 11.2022
- Provided exceptional customer support via phone, email, and live chat, ensuring prompt, accurate, and professional responses to customer inquiries.
- Troubleshoot and resolve customer issues related to products, services, or accounts in a timely manner, maintaining a high level of customer satisfaction.
- Maintain detailed records of customer interactions, transactions, and feedback in TFL and Novacroft’s CRM system.
- Achieve individual performance goals, including response time, customer satisfaction scores, and issue resolution metrics.
- Collaborate with cross-functional teams, such as sales and technical support, to address and resolve customer issues.
- Demonstrate empathy, professionalism, and patience when interacting with customers, especially in challenging situations.
- Handle high volumes of inbound inquiries and manage multiple customer interactions simultaneously while ensuring high-quality service.
- Offered tailored solutions, resulting in increased customer loyalty.
- Collaborated with different teams for smooth operations.
- Utilised CRM software efficiently for tracking interactions and managing data.
- Handled customer complaints, providing appropriate solutions to guarantee positive outcomes.
- Upsold new products and accessories to customers, capturing significant increases in add-on sales.
Visual Merchandiser
Barnes Pantry
London, UK
04.2021 - 03.2022
- Ensured the store layout is easy to navigate, with clear sightlines to key products. As the head merchandiser I would arrange shelves, displays, and aisles to create a smooth flow from one section to the next, encouraging customers to explore the entire store.
- This role consisted of working to create an ambiance that enhances the shopping experience—lighting, music, and signage would all be designed to make the store feel welcoming yet luxurious.
- Regular communication with the inventory or stock team to ensure that popular products are always well-stocked and presented effectively.
- Paid attention to customer behavior and feedback. For example, if a particular display or product is frequently interacted with or purchased, I would adjust my strategy to highlight similar items or change the layout for more convenience.
- Ensured timely execution of seasonal changes to maintain freshness of displays.
- Streamlined merchandise replenishment process to minimise disruption on shop floor.
- Collaborated with buyers and suppliers to ensure stock availability.
- Implemented new display layouts to improve shopping experience.
- Liaised with marketing team for cohesive brand message across all platforms.
Social Media Intern
Iswe Foundation
London, UK
01.2020 - 03.2021
- Monitor key performance indicators (KPIs) for all social media channels, analyse data to assess content performance, audience engagement, and growth metrics, and provide detailed reports to clients with actionable insights.
- Responded promptly to user comments and messages to maintain positive relations.
- Monitored online trends, resulting in timely and relevant content creation.
- Collaborated with clients on various design projects, including branding, editorial, and environmental design.
- Implemented marketing campaigns and executed using email newsletters, SEO, and SEM.
- Designed and developed creative, engaging, and on-brand content for multiple social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest, etc.), including graphics, copy, and video.
- Collaborated cross-functionally with public relations team to ensure consistent messaging across platforms.
- Optimised SEO through carefully crafted social media posts boosting web traffic.
- Facilitated online community growth for increased customer engagement.
- Maintained up-to-date knowledge of platform algorithms thereby optimizing post visibility.
Sales Assistant
Kew Gardens
London, UK
05.2017 - 10.2019
- Greeted and assisted customers in a friendly and professional manner, ensuring a positive shopping experience.
- Provided detailed product information and recommendations, helping customers make informed purchasing decisions.
- Processed sales transactions efficiently, handling cash, credit card payments, and returns in accordance with store policies.
- Maintained a clean and organized sales floor, ensuring that merchandise was properly displayed and stocked.
- Assisted in inventory management, including restocking shelves, conducting stock checks, and reporting low inventory levels.
- Handled customer inquiries and resolved complaints promptly, ensuring customer satisfaction and loyalty.
- Worked collaboratively with team members to achieve sales targets and meet store performance goals.
- Provided support to store management with administrative tasks, including data entry and filing.
- Assisted customers with product selection for optimal satisfaction.
- Utilised excellent communication skills to provide detailed product information.
Catering Assistant
National Trust
London, UK
01.2016 - 03.2017
- Acquired skills by working within a team and reporting back to managers.
- Quick thinking skills whilst working in a fast-paced environment.
- Entering product information (barcodes, name of products, quantity) into Excel spreadsheet as part of ePOS system.
- Food and Hygiene Level 2 certificate acquired.
- Executed food preparation tasks efficiently to meet dining deadlines.
- Assisted in training new staff members, fostering a supportive work environment.
- Conducted routine checks on cooking equipment for timely maintenance or replacement if necessary.
- Provided excellent customer service, ensuring guest satisfaction.
- Upheld presentation standards by arranging food items attractively on serving trays and tables.
Education
Bachelors Degree - Digital Media and Communications
University of Roehampton
London, UK 09.2019 - 09.2023
A Level - Philosophy and Ethics, English Literature, History
The Green School for Girls
Isleworth, London 09.2016 - 09.2019
Skills
- Excellent Communication Skills
- Problem-Solving
- Relationship Building
- Cultural Sensitivity
- Microsoft Office Suite
- Problem Resolution
- Brand awareness building
- Social media strategy development
- User experience designing
- Multimedia communication
- Behavioural insight generation
- E-Commerce optimisation
- Integrated marketing planning
- Virtual reality campaigns
- Customer-Focused mindset
- Marketing innovation
- Email marketing automation
- Google analytics proficiency
- Social media management
- SEO projects
- Digital storytelling
- Email Marketing
- Influencer engagement
- Viral marketing
- Digital strategy development
- Digital marketing strategy
LANGUAGES
ENGLISH
Proficient (C2)
ARABIC
Elementary
HINDI/URDU
Upper intermediate
Affiliations
- Personal content creation
- PC Building
- Car modifications
- Professional Gaming
References
References available upon request.
Timeline
Digital marketing Manager
Barnes Top Construction LTD
01.2025 - Current
Assistant Events Manager
Merlin Entertainments (Thorpe Park)
05.2023 - 09.2024
Customer Support Representative
Novacroft - Transport For London
05.2022 - 11.2022
Visual Merchandiser
Barnes Pantry
04.2021 - 03.2022
Social Media Intern
Iswe Foundation
01.2020 - 03.2021
Bachelors Degree - Digital Media and Communications
University of Roehampton
09.2019 - 09.2023
Sales Assistant
Kew Gardens
05.2017 - 10.2019
A Level - Philosophy and Ethics, English Literature, History
The Green School for Girls
09.2016 - 09.2019
Catering Assistant
National Trust
01.2016 - 03.2017