Ruiying (Vicky) Li
London,London
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
Zhongrui New Energy Ltd
Changsha, China
03.2021 - 08.2022
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Supervised creation of marketing materials and collateral.
Project Assistant
Majorel (Formerly Arvato Bertelsmann)
Shanghai, China
11.2019 - 03.2021
- Acted as point of contact between the Project Manager and other departments, teams within the organization regarding assigned tasks, projects.
- Performed research related to projects as requested by the Project Manager.
- Prepared reports on project progress and performance metrics.
- Analyzed data sets and customer persona for both micro-level marketing campaigns and strategic advices towards clients e-commerce team
- Participated in weekly status meetings with the Project Manager to discuss ongoing tasks and issues requiring resolution.
- Tracked expenses associated with each project and prepared budget summaries when needed.
- Lead a novel project with a team of 20 for digital transition and result in 35% overall sales increase
- Co-designed AI digital tool with IT department for new customer acquisition and customers retention Tracked AL digital tool performance regularly
Market Researcher
Kantar
Shanghai, China
11.2018 - 11.2019
- Conducted surveys to analyze customer preferences and needs.
- Developed questionnaires to collect primary data from customers.
- Conducted interviews with focus groups to gather information about consumer behavior.
- Created reports on findings from market research studies.
- Assessed the effectiveness of current marketing strategies.
- Evaluated competitors' products, pricing and promotions.
- Generated ideas for product improvement based on customer feedback.
Education
Master of Arts - Innovation, Creativity And Leadership
Bayes (Formerly CASS)
London01.2023
Bachelor of Arts - Global Studies
University of Santa Barbara, California
Santa Barbara06.2017
Skills
- Digital Marketing
- Customer Relationship Management (CRM)
- Brand Development
- Retail Marketing
- Market Analysis
- Data Analytics
Languages
Chinese (Mandarin)
First Language
English
Proficient
C2
Certification
- Fundamentals of Digital Marketing - 2021
- Project Management - 2023
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager
Zhongrui New Energy Ltd
03.2021 - 08.2022
Project Assistant
Majorel (Formerly Arvato Bertelsmann)
11.2019 - 03.2021
Market Researcher
Kantar
11.2018 - 11.2019
Master of Arts - Innovation, Creativity And Leadership
Bayes (Formerly CASS)
Bachelor of Arts - Global Studies
University of Santa Barbara, California
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