Stephen Ruberry
New Malden,Greater London
Summary
First Class Economics & Politics graduate with a strong interest in digital marketing. I possess three years of digital marketing experience, as well as strong analytical, creativity, writing and research skills, which have all been developed through a wide range of roles, courses and extra-curricular activities.
Overview
3
3
years of professional experience
Work history
Marketing Manager
RedDoor IT
London
02.2025 - Current
- Social media management: Planned, created, and scheduled content via Buffer, leading to strong multi-channel growth. On LinkedIn alone achieved +136% impressions, +150% reactions, and +47% followers vs previous period. Oversaw creation of wide range of company assets including brochures, flyers, product sheets, and interactive PDFs to showcase IT, cybersecurity, and tech services to range of verticals addressing client pain points and demonstrating value.
- SEO: Conducted full site, backlink, and referral audits using SERanking, leading to improved rankings for target keywords and overall site health. Produced consistent SEO-optimised blog posts and case studies on topics such as cybersecurity and managed IT, improving visibility and reach among relevant audiences.
- Email marketing: Developed and launched segmented email campaigns via Active Campaign, resulting in higher engagement and conversions. Campaigns promoted services such as Cyber Essentials for Lawyers, delivering increased sign-ups, strong open and click rates performance, and measurable conversions.
- Reporting & analytics: Produced detailed monthly marketing reports outlining progress across all channels, highlighting key results, and setting next-period priorities. Regularly monitored analytics across social media and website, identifying opportunities to optimise performance. Achieved consistent increases in website traffic, growth in new users, and measurable reduction in bounce rates.
- Design & campaigns: Created graphics, videos, and multi-image content in Canva for both social and website use, maintaining brand consistency and improving engagement. Launched a company-wide monthly engagement competition that drove a 168% increase in LinkedIn reactions. Managed Google Ads campaigns with a £1,000 monthly budget, generating a steady flow of high-quality leads and driving strong uptake of Cyber Essentials services among legal aid lawyers.
Marketing Coordinator
HFH Healthcare
London
02.2024 - 11.2024
- Social Media Management: content creation, scheduling and publishing via Buffer, using a content calendar to do so.
- Creating Monthly Marketing Reports outlining progress on all channels and discussing focuses for the next period.
- Writing SEO-optimised blog posts and case studies for the company, uploading these to our website, targeting various keywords for optimal reach.
- Graphic Design for social media and website post content.
- Publishing internal communications for latest events and general ongoings in the company.
- Analytics tracking of our website and social media platforms, monitoring performance of digital marketing campaigns.
- Throughout my tenure at the company I achieved a 20% increase in website visits, 30% increase in contact form enquiries and a 20% increase in event attendees over the previous period. On Linkedin I achieved a 40% increase in impressions, 30% increase in followers, and 25% increase in website visits, with similar gains achieved on our other social media platforms (X, Facebook and Instagram).
- Designing company collateral, brochures and flyers to be distributed to our professional partners.
- Creating and launching email marketing campaigns to go out to commissioners, boosting attendance to our events.
- SEO Optimisation: Completing site, backlink and referral audits, monitoring performance for our target keywords, which resulted in an improvement in rankings for these, using SERanking and Moz to do so.
- Carrying out general company photography and videography of our events: business and social.
- Web Development: Using Wordpress to fix bugs, tweak widgets and webpages, improve user experience, and add SEO-optimised content to our platform.
- Conducting Market and Digital Marketing research to ensure my strategies and campaigns are optimised.
- Launched Paid Ad campaigns for new roles at our company on Linkedin and Facebook, working with our Recruitment & Compliance Manager to perform this.
Marketing Assistant
Wilson Group
London
03.2023 - 02.2024
- Conducting market research to refine digital advertising campaigns.
- Social media management on Linkedin, Instagram, Facebook and Twitter, planning, creating and posting regular content, 2-3x per week to drive up traffic, along with daily stories.
- Oversaw 95%, 40% and 55% growth in website visits, new users and conversions respectively, since I started at the company, tracked via Google Analytics
- Achieved a massive 833% increase in impressions on Linkedin, along with a 105% increase in page views, 104% increase in new visitors and 80% increase in followers. Similar results were achieved on our company Facebook and Instagram pages.
- Liasing with third-party MintTwist for editing and maintenance of our company website, identifying issues/ changes to make and raising tickets to them, as well as doing some web development of my own, using PrestaShop to do so.
- Creating and updating Excel spreadsheets logging company and individual post performance on social media, Identifying trends and making relevant changes to drive up traffic.
- Creating logos, banners, emblems, graphics and other pieces of work using Photoshop. Adding these to posts and other activities.
- Creating Fortnightly Marketing Report, meeting with Company Directors and discussing progress.
- Attending on-site projects, conducting photography and videography, producing content for our company.
- Created Monthly Brevo newsletter outlining our latest news, insights, products and services, also created a Newsletter on Linkedin, with a longer, more informative article style, Achieving good results.
Marketing & Business Development Director
WRMarketing
London
01.2025 - Current
- Working with my co-founder (I work part-time, alongside my 9-5), we help roofers and home service professionals to grow their businesses and secure more work.
- Duties are comprehensive, including prospecting, onboarding, cold calling, digital marketing strategy and execution, web development, sales strategy, onboarding, handling calls and emails, and carrying out marketing work for businesses on a retainer fee basis.
- We currently work with two clients
Education
MA (Hons) - Economics & Politics
University of Dundee
Dundee06.2020
A-Levels -
Hollyfield Sixth Form
London06.2016
GCSE -
Coombe Boy's School
London06.2013
Skills
- Digital Marketing
- Communication
- Research
- Problem-solving
- Time Management
- Analytical skills
- Microsoft Excel & Office
- Adobe Photoshop
- Social Media Management
- Marketing Analysis
- Creative Thinking
- Google Ads
- Google Analytics
Completed following Linkedin Courses:
- Photoshop 2022 Essential Training
- Digital Marketing Foundations
- Learning Excel: Data Analysis
- Excel Essential Training
- Excel: Advanced Functions and Formulas
- SEO: Optimise your Social Media Profile
- Digital Marketing Tools: Create a Marketing Campaign from Start to Finish
- Writing with Flair: How to become an Exceptional Writer
Additional Information
- I have completed several ad hoc freelance work projects for clients, including SEO-optimised web articles for an education website, among others.
- Recieved the Dr Paul Seaman Prize for overcoming a period of adversity during my studies and exhibiting exemplary efforts to complete my degree.
- Completed Duke of Edinburgh Silver Award.
Timeline
Marketing Manager
RedDoor IT
02.2025 - Current
Marketing & Business Development Director
WRMarketing
01.2025 - Current
Marketing Coordinator
HFH Healthcare
02.2024 - 11.2024
Marketing Assistant
Wilson Group
03.2023 - 02.2024
MA (Hons) - Economics & Politics
University of Dundee
A-Levels -
Hollyfield Sixth Form
GCSE -
Coombe Boy's School