Roy Calder

• Leading AVEVA's initiatives to create and promote a decarbonised vision for global energy systems, emphasising hydrogen technology and its applications
• Spearheaded the creation of thought leadership materials, including webinars, articles, and white papers, to engage both internal and external audiences in meaningful discussions about energy transition
• Played a pivotal role in aligning AVEVA’s strategy with global trends in sustainability and decarbonisation

• Managed and expanded a global team of presales engineers, delivering customised solutions to meet client needs
• Championed the integration of innovative digital tools into client workflows, enhancing operational efficiency
• Supported major accounts in implementing digital transformation strategies that aligned with AVEVA’s broader vision
• Oversaw projects that contributed to multimillion-dollar sales revenues, showcasing his ability to deliver results

• Directed a team at Schneider Electric Software, driving the adoption of advanced simulation, pipeline technologies, and optimisation solutions
• Enhanced sales activities through the integration of cutting-edge technologies tailored to industry needs
• Collaborated with clients to implement customised solutions, ensuring successful project delivery and customer satisfaction

• Played a central role in developing strategic client partnerships at Invensys Systems UK Ltd, ensuring long-term engagement
• Increased revenue streams by 30% annually during critical account renewal cycles, demonstrating business foresight
• Transitioned key client accounts, such as SHELL and Statoil, from fragmented agreements to centralised, multi-year contracts
• Built and mentored sales teams, equipping them with the skills needed to exceed targets consistently

Built and marketed a multi-disciplinary Service Group covering the Consulting and Applied Research capabilities of the group to develop a revenue stream for the organisation from the skill sets and research capabilities of the group. This involved wide ranging Market Surveys as well as developing a productised marketing campaign that best directed the abilities of the group to meet the identified needs of the Industry. Developed, positioned and marketed a Reactor system in support of the group’s drive into the Process Intensification area of the chemicals industry.
Selected Contributions:
 Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.
 Planned and led execution of online advertising campaign that doubled monthly revenue.
 Focused the process oriented Consortia run by the group to both deliver better focused research but also grow the footprint of these groups to better cover the changing nature of the industry they served
 Successfully campaigned for public funds to develop products and technologies that benefited the British Chemical Industry

• Expanded franchise operations from a modest $250k revenue to a multi-million-dollar enterprise, showcasing exceptional growth management skills
• Delivered a $15 million turnkey project for a world-first separation plant for Fischer-Tropsch waxes, cementing the company’s reputation for innovative solutions
• Developed robust marketing campaigns that positioned the company as a leader in chemical and refining sector technologies