Roslyn Duffy
London,UK
Summary
Strategic PR & Communications Leader with over 15 years of experience delivering high-impact global campaigns for category-defining brands including Virgin Galactic, Red Bull, and Tesco. Expert in driving brand fame and commercial growth through integrated storytelling, global media strategy, and experiential activations. A proven leader in managing seven-figure budgets budgets and high-performing teams, with a focus on internal stakeholder management, cross-functional leadership, and delivering measurable commercial results.
Overview
18
18
years of professional experience
Work history
Career Break – Travel & Professional Development
2025.02 - 2025.08
- Took a planned career break following redundancy to travel and reset.
- Used this time to upskill, refresh industry knowledge and prepare for the next stage in my PR career.
Head of Client Services
The 10 Group
London, UK
2022.07 - 2025.01
- Increased sector revenue to £1.2M+ by securing new business wins and driving organic growth from key clients, improving overall profitability.
- Cross-functional leadership and end-to-end campaign delivery, managing projects, key client relationships and internal teams to deliver against brand KPIs.
- Strove for excellence by designing and delivering a comprehensive training programme for the client services team to elevate service standards and team performance.
Group Account Director
The 10 Group
London, UK
2021.02 - 2022.06
- Devised the global media strategy for Virgin Galactic over 4 years and pivotal in securing over 43k+ broadcast mentions including 23k global clips, plus 16.5M livestream views, as Global Broadcast Lead for Sir Richard Branson's first space flight.
- Improved Google rankings of non-brand keywords and online user experience, controlling PR and SEO strategy for global Red Bull campaigns including ‘The Longest Wave' and ‘BC One World Championship'.
- Elevated organic growth by securing new business wins and drove organic growth amongst existing clients.
Freelance PR Consultant
The 10 Group
London, UK
2020.07 - 2021.01
- Global Broadcast Lead for Virgin Galactic, overseeing the development, execution, and global distribution of our broadcast content, as well as securing talent interviews to promote the company's space tourism missions.
- Developed and executed PR and SEO strategy for Red Bull, driving visibility and engagement across various campaign activities.
Associate Director
TVC Group
London, UK
2019.06 - 2020.06
- Managed P&L for £1.5M revenue, presenting financial performance to stakeholders while driving business development and growth initiatives to maximise revenue and profitability.
- Mentored divisional staff, developing talent and confidence to elevate the client services team and deliver best-in-class work.
Senior Account Director
TVC Group
London, UK
2017.05 - 2018.05
- Reviewed client and business objectives, target audience, internal and external influences and budgetary constraints to develop and deliver successful client strategy, campaigns and projects.
- Boosted stakeholder communications, collaborating with and apprising clients across campaign progress and growth opportunities.
- Managed Global and UK consumer and lifestyle sectors, overseeing client servicing, account management and media relations for each campaign.
Account Director
TVC Group
London, UK
2015.04 - 2017.04
- Led the planning and execution of Royal Voluntary Service's ‘GrandFest' campaign, celebrating skilled older adults sharing their heritage crafts with younger generations.
- Managed all event planning and logistics for Eurostar's 20th anniversary, including media launch and unveiling of e320 train at St. Pancras Station.
- Enhanced client service and PR outcomes by leading team operations and overseeing contract management, budgeting, revenue growth, pipeline development, and resourcing.
Freelance Senior Account Manager
TVC Group
London, UK
2014.09 - 2015.03
- Organised Heineken's ‘Open Design Exploration' series creating a pop-up city lounge concept at London Design Festival and managed their international Iconic Bar Design Challenge.
- Collaborated with media to ensure a successful press party and gain key coverage for campaign activities.
Freelance PR Consultant
Edencancan
London, UK
2014.05 - 2014.08
- Supported on client projects, managed key fashion accounts and organised talent media events.
Fashion Director (Temporary cover)
Wingfield PR
London, UK
2013.07 - 2014.04
- Strategic planning and day-to-day PR activity for clients such as Figleaves, Hotter, Jacamo, Chi Chi London and Virgos Lounge.
- Produced photo shoots, organised press events and devised strategic new business documents.
Freelance PR/Shoot Producer
Fluorescent PR
London, UK
2013.02 - 2013.05
- Created strategic new business proposals and oversaw production of a campaign shoot for Sainsbury’s Tu.
Account Director
HJH PR
London, UK
2007.09 - 2013.01
- Drove strategic business goals and PR initiatives for F&F at Tesco, leading the planning and execution of seasonal press events and setting annual objectives that consistently increased press coverage year-on-year.
- Produced and directed all domestic and international PR shoots and seasonal lookbooks across all fashion collections.
- Planned and implemented £500K budget on media sponsorship & advertorial opportunities for the clothing brand.
Education
Bachelor of Arts - Business Studies, Marketing and PR
Buckingham College of Brunel University
BuckinghamshireBTEC Higher National Diploma - Business and Finance
College for the Distributive Trades
LondonSkills
- Strategic Planning
- Global Media Strategy
- Cross-Functional Leadership
- Internal Stakeholder Management
- Client Relationship Management
- Integrated Campaign Management
- SEO Strategy
- Experiential and Event Logistics
- Team Development
- Budget and P&L Oversight
- Contract Negotiation
- Organisational Skills & Time Management
Clients
Bacardi | Clarios | Colossal | Cordusio | Eurostar | EY World Entrepreneur of the Year | Farm Safety Foundation | Fondation Louis Vuitton | Greene King | Heineken | IWC Schaffhausen | NFU Mutual | Now Pensions | Procter & Gamble | Rag & Bone | Red Bull | Royal Pharmaceutical Society | Royal Voluntary Service | Tesco | UK Space | Vodafone | VM02 | Virgin Galactic | Virgin Orbit
Awards
- Marketing Week Best Use of Content Award, 2020, for NOW: Pensions ‘Underpensioned' campaign.
- CIPR Excellence Not for Profit Award, 2018, for Farm Safety Foundations ‘Mind Your Head' campaign.
- Drum Network Charity Campaign of the Year Award, 2016, for Royal Voluntary Service's ‘GrandFest' campaign.
Timeline
Career Break – Travel & Professional Development
2025.02 - 2025.08
Head of Client Services
The 10 Group
2022.07 - 2025.01
Group Account Director
The 10 Group
2021.02 - 2022.06
Freelance PR Consultant
The 10 Group
2020.07 - 2021.01
Associate Director
TVC Group
2019.06 - 2020.06
Senior Account Director
TVC Group
2017.05 - 2018.05
Account Director
TVC Group
2015.04 - 2017.04
Freelance Senior Account Manager
TVC Group
2014.09 - 2015.03
Freelance PR Consultant
Edencancan
2014.05 - 2014.08
Fashion Director (Temporary cover)
Wingfield PR
2013.07 - 2014.04
Freelance PR/Shoot Producer
Fluorescent PR
2013.02 - 2013.05
Account Director
HJH PR
2007.09 - 2013.01
BTEC Higher National Diploma - Business and Finance
College for the Distributive Trades
Bachelor of Arts - Business Studies, Marketing and PR
Buckingham College of Brunel University