Summary
Overview
Work history
Education
Skills
Certification
Timeline
Generic

ROHIT DUBEY

Liverpool,UK

Summary

Chartered Marketer (MCIM) with an MBA in International Marketing and 8+ years of experience driving B2B growth across the UK, Europe, North America and the Middle East. Specialising in demand generation, growth marketing, SEO, Digital PR, paid media and conversion rate optimisation, with a proven track record of increasing qualified pipeline, improving marketing ROI and supporting revenue growth through data-driven strategies.

Overview

1
1
Certification
1
1
year of post-secondary education
8
8
years of professional experience

Work history

Head of marketing & communications

C Suite Network
Toronto, Canada
2025.06 - Current
  • Built and managed an international C-suite business network connecting senior executives across technology, manufacturing and professional services, facilitating strategic partnerships and cross-border business opportunities.
  • Developed executive marketing campaigns, thought leadership content and sales enablement resources to help members position their services effectively to C-level buyers.
  • Enabled business expansion into the UK, US and Middle East by advising on market positioning, executive outreach, consultative selling and relationship-driven growth strategies.

Head of digital marketing

IMET (imetworldwide.com)
Dubai, United Arab Emirates
2024.11 - Current
  • Developed and executed an inbound marketing strategy generating qualified sales opportunities worth approximately £10K per month across the US, India, Canada and Africa, supporting international market expansion.
  • Improved Generative Engine Optimisation (GEO) performance by 90% through AI-first SEO, content optimisation and entity-based search strategies, enhancing visibility across AI-driven search experiences.

SEO & Web Manager

Icopify
Liverpool
2024.10 - 2026.04
  • Developed and executed integrated B2B inbound marketing strategies for 20+ international B2B clients across the UK, Europe and North America, supporting customer acquisition and revenue growth.
  • Delivered up to 80% growth in organic traffic and inbound demand through integrated SEO, Digital PR, content marketing and CRO initiatives, generating higher-quality leads, strengthening the sales pipeline and supporting revenue growth across international B2B clients.
  • Strengthened the digital presence of international B2B and technology brands by increasing domain authority by up to 70% through Digital PR and strategic media partnerships, while improving conversion rates by up to 80% through integrated CRO, UX optimisation and data-driven experimentation.
  • Managed enterprise SEO programmes across high-traffic websites attracting 100K–200K+ monthly organic visits, improving technical performance, search visibility and content scalability.

Deputy Marketing Manager

Abacus IT Solutions - Sage Platinum Partner
Sharjah, United Arab Emirates, UAE
2023.01 - 2023.09

Owned B2B demand generation campaigns that consistently delivered 50+ qualified monthly ERP and CRM leads, contributing to enterprise software opportunities exceeding AED 400,000 in contract value across the UAE and Saudi Arabia through the promotion of Sage X3, Sage 300, Zoho Books, ZATCA compliance and managed support services.

Digital Marketing Manager

Leaping Frog Solutions - Microsoft Gold Partner
Navi Mumbai
2021.01 - 2023.01
  • Developed and executed integrated inbound and performance marketing strategies that generated an average of 14 qualified B2B leads per month, contributing to the acquisition of three enterprise clients with a combined contract value exceeding US$600,000 during the first two quarters through data-driven demand generation and sales alignment.
  • Led and developed a cross-functional marketing team of five across SEO, content and creative functions, delivering integrated digital marketing campaigns that strengthened brand visibility, generated qualified leads and supported commercial growth.

Digital Marketing Specialist

Global Channel Resource
Mumbai, India
2020.04 - 2021.01
  • Supported the acquisition of over 80 enterprise technology solution engagements, contributing to new business exceeding US$500, 000 through integrated marketing, sales enablement and channel partner initiatives.
  • Drove an 80% increase in QNAP and BenQ product sales across the UAE by executing integrated demand generation, channel marketing and performance marketing campaigns in collaboration with sales and distribution partners.

Digital Marketing Manager

Nimap Infotech
Mumbai
2018.07 - 2020.04
  • Built and led a cross-functional marketing team of 12, delivering integrated demand generation, SEO and performance marketing strategies that contributed to over US$250,000 in quarterly new business while improving operational efficiency through lean resource management and Agile delivery practices.
  • Scaled the in-house marketing function by recruiting and leading a cross-functional team of SEO, Content and Creative professionals, introducing Agile marketing practices that enhanced collaboration, accelerated campaign delivery and strengthened the team's capacity to support commercial growth.

Education

Master of Business Administration - International Marketing

Aberystwyth University
Aberystwyth, Ceredigion
2023.09 - 2024.12

Bachelor of Engineering - Information Technology

Mumbai University

Skills

  • Go-to-Market (GTM) Strategy
  • Growth Marketing
  • Demand Generation
  • B2B Marketing
  • Integrated Marketing Campaigns
  • Customer Acquisition
  • Lead Generation
  • Performance Marketing
  • Brand Strategy & Positioning
  • Product Marketing
  • Account-Based Marketing (ABM)
  • Content Marketing
  • Digital PR
  • Marketing Automation
  • Conversion Rate Optimisation (CRO)
  • Customer Journey Mapping
  • Search Engine Optimisation (SEO)
  • Technical SEO
  • Local SEO
  • Google Ads (PPC)
  • Meta Ads
  • LinkedIn Ads
  • Email Marketing
  • Landing Page Optimisation
  • A/B Testing
  • Organic Growth Strategy
  • Google Analytics 4 (GA4)
  • Google Search Console
  • Looker Studio
  • Marketing Analytics
  • KPI & ROI Reporting
  • Campaign Performance Analysis
  • Market Research
  • Competitor Analysis
  • Customer Insights
  • Data-Driven Decision Making
  • HubSpot CRM
  • Zoho CRM
  • Microsoft Dynamics 365 Business Central
  • Salesforce (Basic)
  • Mailchimp
  • WordPress
  • Elementor
  • Google Tag Manager
  • Stakeholder Management
  • Cross-functional Collaboration
  • Team Leadership
  • Agile Project Management
  • Vendor & Agency Management
  • Budget Management
  • Strategic Planning
  • Presentation and Communication
  • Client Relationship Management
  • Business Development Support
  • Ahrefs
  • SEMrush
  • Screaming Frog SEO Spider
  • Hotjar
  • Canva
  • ChatGPT: AI-assisted Content Creation
  • Microsoft Excel (Advanced)
  • Power BI (Basic)

Certification

  • Chartered Marketer (MCIM)
  • Google Analytics
  • Google Ads
  • HubSpot Inbound Marketing

Timeline

Head of marketing & communications

C Suite Network
2025.06 - Current

Head of digital marketing

IMET (imetworldwide.com)
2024.11 - Current

SEO & Web Manager

Icopify
2024.10 - 2026.04

Master of Business Administration - International Marketing

Aberystwyth University
2023.09 - 2024.12

Deputy Marketing Manager

Abacus IT Solutions - Sage Platinum Partner
2023.01 - 2023.09

Digital Marketing Manager

Leaping Frog Solutions - Microsoft Gold Partner
2021.01 - 2023.01

Digital Marketing Specialist

Global Channel Resource
2020.04 - 2021.01

Digital Marketing Manager

Nimap Infotech
2018.07 - 2020.04

Bachelor of Engineering - Information Technology

Mumbai University
ROHIT DUBEY