
Chartered Marketer (MCIM) with an MBA in International Marketing and 8+ years of experience driving B2B growth across the UK, Europe, North America and the Middle East. Specialising in demand generation, growth marketing, SEO, Digital PR, paid media and conversion rate optimisation, with a proven track record of increasing qualified pipeline, improving marketing ROI and supporting revenue growth through data-driven strategies.
Owned B2B demand generation campaigns that consistently delivered 50+ qualified monthly ERP and CRM leads, contributing to enterprise software opportunities exceeding AED 400,000 in contract value across the UAE and Saudi Arabia through the promotion of Sage X3, Sage 300, Zoho Books, ZATCA compliance and managed support services.