Robbie Williams
London
Summary
Energetic Data Strategy Consultant well-versed in many vertical sectors and passionate about data driven customer experiences. Strong communication, organisation and stakeholder management skills. Seeks challenges and identifies solutions to problems and applies extensive analytical knowledge to define strategy and activities. Adept at multi-tasking, leading group discussions and managing projects in complex enterprise businesses.
Overview
33
33
years of professional experience
4
4
years of post-secondary education
Work history
Head of Customer Data Strategy
NewsUK
London
05.2022 - Current
- Data Strategy and Value initiatives, defining data marts and value points, 3rd party data integrations, and data enrichment to improve our data for CRM personalisation and customer CX on-site.
- Compliance, GDPR lead responsiblity, data collection reviews and signoff, marketing permsisions, legal complaints and investigations.
- Supporting attribution and measurement of activities to identify value and engagement of all customer lifestages / segments.
- Management of Marketing Technology Adobe Campaign and Sailthru, delivery consultancy with CRM and Editorial to maximise impact of multi-channel communications.
Head of CRM Capability
NewsUK
London
02.2020 - 05.2022
- Implementation and management of the Martek platforms, Adobe, IBM Silverpop, IBM Unica, Sailthu to support NewsUK
- Streamlining our tech stack to provide simpler solution integration, and cost reduction
- Solution lead for the Data Warehouse platform, providing requirements and data layouts needed to support CRM execution. Consolidating hundreds of data tables in 20 tables for CRM.
Senior Customer Planning Manager
NewsUK
London
07.2015 - 02.2020
- Managed the team delivering CRM communications for The Sun and related products / sub-brands
- Improved delivery of CRM through more effective capacity and delivery schedule planning and stakeholder collaboration
- Improved CRM execution through improved briefing templates, and componentising standard data segmentations, template personalisation.
Principal Technical Pre-Sales Consultant
Sky Televison (B2B)
London
11.2011 - 06.2015
- Scoping of B2B commercial client data, and CRM solutions
- Demonstration of data platforms and enhanced targeting capability
- Support Sales team through tenders and pre-sales processes
Principal Consultant
smartFOCUS
Bristol
04.2002 - 11.2011
- Lead design consultant on all client marketing data solutions
- Marketing consultancy, post-implementation, to maximise client value from data and CRM
- Delivery of public training courses, trade show demonstrations, conference speaking and user group support
Senior Consultant
Microgen
Swindon
01.2001 - 04.2002
Principal Business Intelligence Consultant
Pacific Systems International
Camberley, Surrey
08.1995 - 12.2000
Analyst Programmer
Quadrant Catering
Swindon
11.1993 - 07.1995
Business Analyst
Simon Engineering
Gloucester
09.1991 - 11.1993
Education
Chief Data Officer Summer School - Data Strategy and Consultancy
Caruthers and Jackson
London 07.2022 - 10.2022
BSc Honours - Business Computer Systems
University of Gloucestershire
Cheltenham 09.1987 - 05.1991
Skills
- Strategic data consultancy
- Strategic planning of customer activation
- Solution design
- Implementation of customer experience technology
- Communication and stakeholder management
- Team building and Leadership
- Training and consultancy
Affiliations
- Saxophone player orchestra and conert band, passionate foodie
Languages
Spanish
Intermediate
References
References available upon request.
Timeline
Chief Data Officer Summer School - Data Strategy and Consultancy
Caruthers and Jackson
07.2022 - 10.2022
Head of Customer Data Strategy
NewsUK
05.2022 - Current
Head of CRM Capability
NewsUK
02.2020 - 05.2022
Senior Customer Planning Manager
NewsUK
07.2015 - 02.2020
Principal Technical Pre-Sales Consultant
Sky Televison (B2B)
11.2011 - 06.2015
Principal Consultant
smartFOCUS
04.2002 - 11.2011
Senior Consultant
Microgen
01.2001 - 04.2002
Principal Business Intelligence Consultant
Pacific Systems International
08.1995 - 12.2000
Analyst Programmer
Quadrant Catering
11.1993 - 07.1995
Business Analyst
Simon Engineering
09.1991 - 11.1993
BSc Honours - Business Computer Systems
University of Gloucestershire
09.1987 - 05.1991
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