Dylan Som
London,Middlesex
Summary
Accomplished professional with expertise in CX & Journey Research and Strategic Consultancy, adept at Stakeholder Management and Client Engagement. Proficient in Survey Design, Quantitative and Qualitative Research, utilising tools such as SQL, Stata, Power BI, and Excel to deliver insightful analyses. Demonstrates strong skills in Regression and Forecasting, complemented by effective Storytelling to convey complex data narratives. Proven track record in Team Leadership and Mentoring, ensuring successful Project Ownership. Committed to leveraging analytical skills for impactful business solutions.
Overview
6
6
years of professional experience
8
8
years of post-secondary education
1
1
Certification
Work history
Senior Customer Strategy & Insights Executive
Kantar Insights UK
London
06.2024 - 07.2025
- Lead for £550k Nationwide Bank customer journey research – covering 6 CX journeys with a hybrid PM and design role.
- Delivered 10+ stakeholder-facing presentations since Jan 2025 across Orange and Hyundai; bi-weekly cadence.
- Produced G5 SWOT strategy for Hyundai Europe, shaping their EV and Hybrid focus across UK, Germany, France, Italy, Spain.
- Mentored 3 graduates; currently lead onboarding for new CX grad and oversee delivery quality.
- Ran retrospectives for Nationwide clients – extracting key wins, learnings, and areas for strategic growth.
- Manage 4–6 reports/month across 3 major accounts (Nationwide, Hyundai, Orange); larger projects quarterly or biannually.
Senior Research Analyst
Kantar Media
04.2022 - 06.2024
- Led 4-person offshore team to deliver UK's first SVOD content measurement tool (BARB).
- Improved delivery efficiency by 30%, enabling faster reporting and £90k+ in retained revenue.
- Primary contact for content, billing and client reporting – drove 5% improvement in client satisfaction.
Finance Assistant
LuxDeco.com
07.2020 - 04.2022
- Reconciled 30,000+ transactions and automated Excel tools, cutting report prep by 20%.
- Reduced Q4 2021 financial variance by 10% via trend forecasting and strategic ops support.
Supply Chain Analyst
XPO Logistics
01.2020 - 07.2020
- Delivered KPI dashboard implementation and supplier forecasting improvement.
Education
BSc - Economics
University of Essex
Colchester, Essex 10.2015 - 07.2018
A-Levels - Economics
Shenley Brook End Sixth Form
Milton Keynes 09.2012 - 06.2014
A Levels - Psychology
Shenley Brook End School
09.2012 - 06.2014
A-Levels - Computer Studies
Shenley Brook End Sixth Form
Milton Keynes 09.2012 - 06.2014
Skills
- CX & Journey Research
- Strategic Consultancy
- Survey Design
- Quantitative and Qualitative Research
- SQL
- Power BI
- Project Ownership
- Client Engagement
Certification
SQL Bootcamp (Jose Portilla, Udemy)
Medallia Customer Experience Professional Certification
Custom
Available on request.
References
References available upon request.
Timeline
Senior Customer Strategy & Insights Executive
Kantar Insights UK
06.2024 - 07.2025
Senior Research Analyst
Kantar Media
04.2022 - 06.2024
Finance Assistant
LuxDeco.com
07.2020 - 04.2022
Supply Chain Analyst
XPO Logistics
01.2020 - 07.2020
BSc - Economics
University of Essex
10.2015 - 07.2018
A-Levels - Economics
Shenley Brook End Sixth Form
09.2012 - 06.2014
A Levels - Psychology
Shenley Brook End School
09.2012 - 06.2014
A-Levels - Computer Studies
Shenley Brook End Sixth Form
09.2012 - 06.2014
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