Ramona Kemp
London
Summary
Fashion Buying & Merchandising graduate from London College of Fashion with hands-on experience in merchandising, commercial analysis and retail management across both established and emerging fashion brands. Skilled in KPI analysis, stock planning, trend analysis and inventory management, with a proven track record of driving commercial performance and supporting business growth. Combines strong analytical thinking with practical retail experience and is seeking to develop a career within Buying, Merchandising or Commercial Planning.
Overview
9
9
years of professional experience
Work history
Store Manager
Two Jeys
London
2023.11 - Current
- Led the launch and daily operations of Two Jeys' first international retail location in London.
- Analysed sales performance and KPIs to identify commercial opportunities and provide strategic feedback to head office.
- Managed inventory, sales reporting and operational processes through Shopify.
- Implemented merchandising, stock management and marketing initiatives to improve store profitability and customer engagement.
- Managed inventory replenishment and visual merchandising to maintain brand standards and optimise sales performance.
- Contributed to the successful growth of the London market, supporting expansion to a second flagship location.
Merchandising Intern
Weekday
London
2023.02 - 2023.10
- Analysed sales data and KPIs to identify opportunities for revenue growth and improved store performance.
- Supported inventory planning and stock allocation strategies to maximise sell-through and minimise stock risk.
- Assisted in developing promotional and pricing strategies to increase brand visibility and customer engagement.
- Collaborated with store and sales teams to optimise product placement and in-store merchandising.
- Contributed to budgeting and commercial planning activities.
Keyholder
Weekday
London
2021.08 - 2023.10
- Supervised daily store operations and supported team performance in a fast-paced retail environment.
- Trained and onboarded new team members, promoting strong customer service standards.
- Managed cash handling, store administration and operational compliance procedures.
- Supported management with workforce organisation and performance monitoring.
Sales Associate
Selfridges
London
2019.11 - 2020.02
- Delivered premium customer service within a luxury retail environment.
- Consistently achieved sales targets through product knowledge and consultative selling techniques.
- Processed transactions and customer enquiries efficiently while maintaining high service standards.
- Built strong customer relationships to drive repeat business and brand loyalty.
Sales Assistant
Next
Lakeside
2017.12 - 2019.12
- Delivered excellent customer service within a high-volume retail environment.
- Supported stock management, replenishment and visual merchandising activities.
- Assisted customers with product recommendations and purchasing decisions.
- Maintained operational efficiency through effective till management and floor support.
Education
Bachelor of Arts - Fashion Buying And Merchandising
London College Of Fashion (UAL)
London07.2022
A-Levels - Psychology, Media, English
Sydney Russell School
2019
GCSE -
Sydney Russell School
London2017
Skills
Technical and Commercial
- KPI Analysis
- WSSI Reporting
- Sales & Performance Analysis
- Forecasting
- Range Planning
- Inventory Management
- Stock Planning & Replenishment
- Commercial Strategy
- Budget Planning
- Trend Analysis
- Market Research
- Visual Merchandising
Professional
- Leadership & Team Management
- Presentation Skills
- Stakeholder Communication
- Report Writing
Software and Systems
- Microsoft Excel
- Shopify
- Adobe Creative Suite
- Microsoft Office
Key Achievement
Commercial Growth Strategy - Two Jeys
Developed and presented a commercial growth strategy to the founders of Two Jeys following the launch of its first London store, resulting in a 100% increase in revenue within one month and contributing to the successful expansion of a second London flagship store.
Timeline
Store Manager
Two Jeys
2023.11 - Current
Merchandising Intern
Weekday
2023.02 - 2023.10
Keyholder
Weekday
2021.08 - 2023.10
Sales Associate
Selfridges
2019.11 - 2020.02
Sales Assistant
Next
2017.12 - 2019.12
Bachelor of Arts - Fashion Buying And Merchandising
London College Of Fashion (UAL)
A-Levels - Psychology, Media, English
Sydney Russell School
GCSE -
Sydney Russell School