RALITZA KRASTARSKA
Brighton,East Sussex
Summary
Results-driven professional with extensive experience in strategic account management, focused on partner retention, incremental revenue growth, and long-term relationship building. Skilled in contract renewals and negotiations, with a proven ability to deliver tailored solutions that align with partner needs and business objectives. Adept at gathering and presenting partner feedback to inform internal teams and shape service offerings. Demonstrates strong problem-solving skills and cross-functional coordination to address complex issues and drive satisfaction. Excellent presentation and communication skills, with a talent for influencing stakeholders and leading partner reviews to identify growth opportunities. Proficient in Microsoft Office Suite and project management tools, with a track record of delivering value through data-driven insights and collaborative execution.
Overview
18
18
years of professional experience
Work History
Customer Account Manager
Avalara
Brighton, East Sussex
07.2024 - 09.2024
- Built and nurtured strategic relationships with new and existing C-level stakeholders across EMEA and US, ensuring alignment with business objectives and long-term partnership success
- Planned, scheduled, and delivered regular, data-driven business reviews to uncover evolving client needs and identify opportunities for tailored solutions
- Increased client satisfaction and engagement by implementing strategic account plans that drove 30% uplift in cross-sell and up-sell revenue
- Collaborated cross-functionally to solve client challenges, coordinate internal resources, and deliver customised offerings that supported contract renewals and successful negotiations
Freelance Consultant
Personal Development
Brighton, Brighton and Hove
06.2023 - 01.2024
- Analysed domain name industry trends and offered tailored strategic advice to high profile hedge funds and investors
- Completed TQUK Level 2 Certificate in Principles of Team Leading, 01/19/24, North Hertfordshire College. Gained foundational knowledge in effective team management, including leadership styles, team dynamics, and performance monitoring. Developed a strong understanding of key workplace legislation, including data protection laws and health and safety regulations, ensuring compliance and promoting a safe, secure working environment. This course also covered communication strategies, problem-solving, and techniques to motivate and support teams in achieving shared goals.
Channel Partner Manager (contract)
CleanDNS Inc.
London
02.2023 - 05.2023
- Developed and executed a comprehensive sales and marketing strategy for a Series B cybersecurity start-up, driving brand visibility and revenue growth
- Managed end-to-end partnership agreements, and negotiated high-value contracts to secure long-term business stability.
- Collaborated closely with a digital marketing agency to create impactful marketing materials, including pitch decks, case studies, and campaign assets tailored to target audiences
- Represented business at key industry events and conferences, securing strategic funding opportunities and forging high-value growth partnerships
- Negotiated high-value contracts to secure long-term business stability.
Key Account Manager
CentralNic Plc
London
06.2020 - 09.2022
- Managed diverse client portfolio and engaged with C-level executives, achieving 50% increase in revenue for division
- Collaborated closely with marketing team to develop and execute targeted marketing campaigns for strategic partners, enhancing brand digital footprint
- Established and nurtured partnerships, achieving 95% client retention
- Led cross-functional collaboration to enhance client experiences, increasing NPS by 25%
- Project managed Go-Live initiatives ensuring seamless delivery
- Delivered presentations, secured new partnerships.
Enterprise Account Manager
Valiantys UK Ltd
London
04.2018 - 12.2019
- Cultivated strong client relationships with senior executives in public and private sectors
- Drove revenue growth by navigating complex bids, tenders and RFP procedures with government agencies
- Presented bespoke solutions and negotiated contracts with enterprise clients, surpassing sales targets by 150%
Business Development Manager
Eirteic Consulting
Cork, Ireland
01.2017 - 02.2018
- Amplified lead generation and secured telecom industry contracts
- Developed impactful communication strategies through cross-functional teamwork, resulting in 30% increase in upsell
- Demonstrated product and services strengths at Events
- Streamlined processes to improve overall efficiency
EMEA Sales
Arxan Technologies Inc
London, Remote
01.2013 - 12.2015
- Led full sales-cycle management , creating opportunities from initial contact to deal closure in EMEA
- Led complex negotiations and crafted comprehensive price proposals for mobile application security, resulting in enhancing organisation's market presence
- Cross-functional collaboration to steer full sales cycle, from initial outreach to contract closure, achieving 110% of team target
Territory Account Manager
Verisign UK / Symantec Corp
London, London
06.2006 - 12.2012
- Drove business growth through up-selling and consistent relationship-building with major clients across various verticals
- Nurtured and cultivated robust relationships with diverse clientele spanning various industries, including Fortune 500 companies, resulting in significant uplift in AR to over $3.2M
- Club Honours: Presidents Club membership for overachievement
Education
BA (Hons) degree: Business Studies -
INSEEC Business School
Paris, FranceSkills
- Relationship Management & Leadership
- Analytical Skills
- Cross-functional collaboration
- Business Acumen
- Complex negotiation
- Issue resolution skills
- Stakeholder influencing skills
- Salesforce
- Zendesk, Jira
Languages: French
Timeline
Customer Account Manager
Avalara
07.2024 - 09.2024
Freelance Consultant
Personal Development
06.2023 - 01.2024
Channel Partner Manager (contract)
CleanDNS Inc.
02.2023 - 05.2023
Key Account Manager
CentralNic Plc
06.2020 - 09.2022
Enterprise Account Manager
Valiantys UK Ltd
04.2018 - 12.2019
Business Development Manager
Eirteic Consulting
01.2017 - 02.2018
EMEA Sales
Arxan Technologies Inc
01.2013 - 12.2015
Territory Account Manager
Verisign UK / Symantec Corp
06.2006 - 12.2012
BA (Hons) degree: Business Studies -
INSEEC Business School
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