RAFEYTE GRITLI
London,City of London
Summary
Accomplished professional specializing in strategic business development and luxury client experience within the Middle Eastern market. Proven expertise in relationship management, brand partnerships, and market expansion, delivering exceptional customer service. Multilingual in French, Arabic, and English, with strong skills in branding strategy, customer journey mapping, and event planning. Proficient in employee management and conflict resolution, leveraging advanced knowledge of Microsoft Office to optimise operations.
Overview
1
1
Certification
9
9
years of professional experience
Work history
Client Experience Manager & Middle Eastern Market Business Developer
TASAKI
2026.03 - 2026.05
- Lead the development and expansion of the Middle Eastern market for the renowned Japanese high jewellery brand, increasing brand visibility and awareness amongst high-net-worth clientele and luxury networks.
- Develop strategic partnerships and business opportunities across the GCC region to position TASAKI within the Middle Eastern luxury and high jewellery landscape.
- Cultivate and manage relationships with VIP clients, personal shoppers, luxury stakeholders, and private clients to strengthen brand loyalty and client engagement.
- Act as a cultural and commercial bridge between Japanese luxury heritage and Middle Eastern clientele, ensuring tailored experiences and market relevance.
- Organise exclusive high jewellery presentations, private appointments, and bespoke client experiences to drive sales and elevate brand perception.
Business Development Manager – Middle East, India & Turkey
Bicester Village
2025.01 - 2026.05
- Identify and secure new brand partnerships and retail opportunities across the Middle East and India to enhance the luxury portfolio.
- Develop and execute regional go-to-market strategies, promotional initiatives, and partnership activations.
- Manage end-to-end relationships with luxury brand partners, from negotiation to performance tracking and renewal.
- Conduct market analysis to identify emerging luxury consumer trends and guest engagement opportunities.
- Represent the brand at regional events and strengthen visibility across Middle Eastern and Indian markets.
Business Developer & Client Relations Manager
CELINE INTERIOR DESIGN
2023.01 - 2024.01
- Led the successful opening of a new office in Saudi Arabia, overseeing market entry strategy and operational setup.
- Cultivated strong relationships with Middle Eastern and African VIPs, delegations, and royal clientele.
- Identified high-value business opportunities contributing to significant revenue growth.
- Organised bespoke client experiences with strong cultural awareness and attention to detail.
Diplomatic Visits & Groups Manager
THE LANESBOROUGH
2021.01 - 2022.01
- Managed high-profile visits from Middle Eastern and African VIP guests, ensuring impeccable luxury service delivery.
- Delivered Arabic-Islamic cultural awareness training to enhance service standards.
- Supervised front office teams while ensuring compliance with Oetker Collection standards.
- Built and maintained relationships with high-profile clients to foster loyalty and repeat business.
Personal Assistant / VIP Flight Attendant
VISTAJET LTD
2017.01 - 2021.01
- Delivered exceptional VIP services to ultra-high-net-worth clients with discretion and professionalism.
- Coordinated complex travel logistics, schedules, and high-level client requests globally.
- Maintained the highest standards of confidentiality and seamless luxury service.
Education
Bachelor’s Degree - Communication
Institut Supérieur de Formation Sociale et de Communication
Brussels, Belgium 1 2009 - 1 2013
High School Diploma - Social Sciences
Institut Enfant Jésus
BelgiumSkills
- Strategic Business Development
- Luxury Client Experience & VIP Relations
- Middle Eastern Market Development
- High Jewellery & Luxury Retail
- Cross-Cultural Communication
- Brand Partnerships & Market Expansion
- Relationship Management
- Luxury Hospitality & Protocol
- Multilingual: French, Arabic, English
- Brand understanding
- Social media monitoring
- Branding strategy execution
- Idea articulation
- Customer journey mapping
- People development
- Customer service management
- Event planning and execution
- Customer relations
- Employee management
- Conflict management
- Multilingual
- Microsoft Outlook, Word and Excel
- Client relations specialist
Certification
First Aid Certificate | Senior Flight Stewardess Certificate | High Standard Service Certificate | Microsoft Office Proficiency
LANGUAGES & CERTIFICATIONS
Languages: French (Fluent), Arabic (Fluent), English (Fluent), Spanish (Basic)
INTERESTS
Global travel, gastronomy, luxury hospitality, cultural discovery, languages, and international networking.
Affiliations
Travelling (97 countries so far) , Marathon enthusiast & cycling. A Paris -Brest Expert
Timeline
Client Experience Manager & Middle Eastern Market Business Developer
TASAKI
2026.03 - 2026.05
Business Development Manager – Middle East, India & Turkey
Bicester Village
2025.01 - 2026.05
Business Developer & Client Relations Manager
CELINE INTERIOR DESIGN
2023.01 - 2024.01
Diplomatic Visits & Groups Manager
THE LANESBOROUGH
2021.01 - 2022.01
Personal Assistant / VIP Flight Attendant
VISTAJET LTD
2017.01 - 2021.01
High School Diploma - Social Sciences
Institut Enfant Jésus
Bachelor’s Degree - Communication
Institut Supérieur de Formation Sociale et de Communication
1 2009 - 1 2013