SIAN FARQUHAR-ROWLANDS
Didmarton,Gloucestershire
Summary
Highly motivated, hard-working and professional with 8+ years post-academic experience, longstanding ties and qualifications within the agricultural and sustainability sectors. Passionate about providing customers with exemplary service and support, whilst developing long-term partnerships. Creative and attentive team member, offering out-of-the-box thinking and a determination to improve and grow.
Overview
8
8
years of professional experience
Work History
Agricultural Sales Manager (National)
Raw Energy Ltd
Cirencester, Gloucestershire
10.2024 - Current
- Cultivate strong relationships with suppliers and other industry players to ensure smooth operations.
- Devise successful sales pitches for significant conversion rates.
- Implement training programmes, improving team performance levels.
- Coordinate promotional campaigns to boost brand visibility.
- Develop robust client relationships for improved business growth.
- Manage key accounts, resulting in consistent revenue generation.
- Streamline sales processes to enhance team productivity.
District Sales Manager
DeLaval UK
UK
10.2022 - 10.2024
- Developed and coached the areas seven dealerships through tailored financial and holistic targets monitored with regular check-ins
- Provided dedicated support to promote sustainable sales growth
- Grew each dealerships competency through continually evolving and bespoke training plans to strengthen each business
- Ensured territory areas were sufficiently manned and staffed through continual recruitment drives and internal managerial check-ins
- Organised strategic events within the territory to promote company visibility, growth and networking
Customer Success Manager
Trinity AgTech
UK
10.2021 - 10.2023
- Key account care for 75% of major accounts within the firm, providing one to one onboarding assistance and progression through the software modules
- Designed and created a user wide post-sales journey to ensure a smooth and easy transition for regular use of the software
- Fed back ideas and product development to design team to continuously improve the platform in line with user needs
- Sold to prospects via consultative means to ensure customers understood the benefit, need and fit of the software within their business
Area Sales Manager
GEA Farm Technologies
UK
06.2019 - 10.2021
- Motivated and supported six key dealerships of various sizes with the tools and assistance needed to sell equipment through training, promotion work and lead conversion
- Drove regional sales through regular achievement reviews, targeted support and sales approach
- Provided marketing assistance through content creation for social media, industry relevant webinars and wide-reaching collaborative videos to increase company profile and generate leads
- Oversaw new projects from concept phase to completed install, ensuring client needs were met and supported at every stage
- Initiated and organised sales team training and development
- Created and develop new business opportunities and relationships through the implementation of effective networking and prospecting strategies
- Developed and produced new tools to improve after sales support from GEA and local dealerships, increasing customer satisfaction
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
Regional Sales Manager
Agri-Lloyd
Wales
10.2018 - 05.2019
- Managed a team of nine independent sales agents across Wales
- Motivated the agents with incentivised and tailored sales targets and plans, including regular prospecting
- Provided regular product and update training to the team in quarterly meetings
- Effectively met and surpassed regional targets with the team
- Monitored and communicated potential area growth opportunities and competitor threats, such as new product releases to senior management and the regional team
Agricultural Researcher and Analyst
Stable Group Ltd
London
06.2018 - 10.2018
Dairy Technical Specialist Team Coordinator
Wynnstay Group PLC
Llansantffraid-ym-Mechain
11.2017 - 06.2018
Education
Diploma of Higher Education - DeLaval Business Course
Stockholm Business School
Stockholm09.2023
Postgraduate Research - Understanding The Wider Impacts of Using
Bangor University
Bangor07.2017
MSc - Conservation and Land Management
Bangor University
Bangor07.2016
Bachelor of Science - Agricultural Management
Royal Agricultural University
Cirencester07.2015
Diploma of Higher Education - Agricultural Studies
Harper Adams University College
Newport07.2014
Skills
- Strong team member, working within groups during employment and educational situations eg, as part of a national sales team, on localised teams and in group projects
- Efficient lone worker as demonstrated in current role, area management roles and research, often working from home or whilst travelling
- Excellent communication skills and well-mannered; worked with the public in various roles in business and academia, also confident in presenting and hosting professionally
- Excellent organisational skills developed through area and project management in several professional roles At current role and GEA, this included parlour concept design to install completion, whilst in an academic setting designing and completing masters and undergraduate thesis projects alongside developing a PhD field experiment
- Sales approach: in all roles it has been crucial to provide a consultative approach in sales A customer has greater trust and understanding in a product when shown the need and benefit in direct link to issues they are experiencing This methodology has been employed in all roles
- Flexibility: demonstrated adaptability and self-motivation in various roles keeping up with changing circumstances and requirements eg, marketing support alongside area management
- Punctual, hard-working and passionate attitude for work
- Bilingual: speaking Welsh fluently as a second language
- Willing and able to learn other languages as required
Timeline
Agricultural Sales Manager (National)
Raw Energy Ltd
10.2024 - Current
District Sales Manager
DeLaval UK
10.2022 - 10.2024
Customer Success Manager
Trinity AgTech
10.2021 - 10.2023
Area Sales Manager
GEA Farm Technologies
06.2019 - 10.2021
Regional Sales Manager
Agri-Lloyd
10.2018 - 05.2019
Agricultural Researcher and Analyst
Stable Group Ltd
06.2018 - 10.2018
Dairy Technical Specialist Team Coordinator
Wynnstay Group PLC
11.2017 - 06.2018
Diploma of Higher Education - DeLaval Business Course
Stockholm Business School
Postgraduate Research - Understanding The Wider Impacts of Using
Bangor University
MSc - Conservation and Land Management
Bangor University
Bachelor of Science - Agricultural Management
Royal Agricultural University
Diploma of Higher Education - Agricultural Studies
Harper Adams University College
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