Summary
Overview
Work history
Education
Skills
Interests
Languages
Timeline
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RACHEL FORDHAM

St Ives,Cambridgeshire

Summary

Highly-motivated Sales Manager, with excellent communication, negotiation and persuasion skills for successful new business generation and retention. Monitors competitor and industry activity to remain ahead of trends and meet client needs. Passion with a wealth of knowledge in food ingredients. Collaborates with product and service teams to deliver critical path activity.

Overview

29
29
years of professional experience

Work history

Key Account Manager

Bell Flavors & Fragrances
Leipzig, Germany
11.2022 - 04.2023
  • Very small current sales in the UK, around £250k
  • Identified new prospects and executed cold calls to grow and develop pipeline.
  • Reviewed established objectives and action plans on monthly basis to verify alignment with client needs.

04.2022 - 11.2022
  • I took some time out to travel, to make up for lack of travel during covid.

UK Sales Manager

DIANA FOOD/Symrise
Renne, France
10.2018 - 04.2022
  • Increased year-on-year sales by 11%, implementing strategic business growth and retention initiatives.
  • Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
  • Forecasting key to crop planning, working with supply chain.
  • Account 1 increased sales t/o £750k to £2 million. Successful new product launches £800k. Price increases negotiated at 12%. Margins on low products increased to 20%
  • Account 2 increased sales t/o £1 million to 2.5 million. New product launches £1.1 million. Price increased negotiated at 9%. Two innovation days held per year with R & D.

UK Sales Manager

FRUTAROM (UK) LTDUK/IFF
Wellingborough, Northamptonshire
08.2016 - 09.2018
  • Exceeded sales goals and improved profitability by developing sales strategies and business plans according to market trends.
  • Identified and qualified new sales prospects to continually meet targets.
  • Increased profitability by developing pipelines using multiple marketing channels and sales strategies.
  • New product launches adding to £1 million. Price increases negotiated at 10%. Cost engineering so we kept 800k in for products.

UK Sales Manager

CORNELIUS GROUP
Bishop's Stortford, Hertfordshire
04.2013 - 07.2016
  • Achieving turnover & profitability budgets
  • Maintain existing customer sales and continue to grow the business.
  • Bringing on new Principles, inclusive of Nielsen Massey Vanilla.
  • Travel to IFT in the US, visit principles.


  • Exhibiting at FIE and Food Matters Live
  • Identify new customers.
  • Worked on many new launches with M & S.
  • Presented to the team of chefs at Waitrose.


UK Sales Manager

ELIXAROME
Paddock Wood, Kent
09.2011 - 04.2013
  • A role focused on new business (approximately 80%), for a supplier of sweet and savoury flavourings, in both liquid and powder form
  • Speciality area for the company is bakery and desserts; but client base extends to meat blenders, top-end beverage manufacturers, and everything in-between


Key Account Manager

FIT/Azelis
Great Gransden, Cambridgeshire
04.2007 - 09.2011


  • A key marketing and sales focused role responsible for the management of Flavours, Tate & Lyle's products.
  • Nielsen Massey Vanilla, margins of 60%.
  • We represented Sensient flavours. Concentrated sales was savoury, the HVPs and yeast extracts.
  • Driven 200% total growth in the flavour sales.

Purchasing/Co-ordinator Manager

PREMIER FOODS, BURY ST EDMUNDS
Bury St Edmunds, Suffolk
07.1994 - 04.2007
  • Responsible for team of schedulers and co-ordinators
  • Weekly checking the MRP system
  • Liaised between suppliers and procurement department for accomplishing purchases and new contracts.
  • Issued and evaluated tenders and procurement documentation to identify procurement risk.

Education

AAT -

Melbourn Village College

Skills

  • B2B account management
  • Brand positioning
  • Negotiating skills
  • Determined and passionate
  • Approachable and likeable
  • Flexible and organised

Interests

I love running, road cycling, going to the gym, bird watching and gardening

Languages

English
Native
English
Native

Timeline

Key Account Manager

Bell Flavors & Fragrances
11.2022 - 04.2023

04.2022 - 11.2022

UK Sales Manager

DIANA FOOD/Symrise
10.2018 - 04.2022

UK Sales Manager

FRUTAROM (UK) LTDUK/IFF
08.2016 - 09.2018

UK Sales Manager

CORNELIUS GROUP
04.2013 - 07.2016

UK Sales Manager

ELIXAROME
09.2011 - 04.2013

Key Account Manager

FIT/Azelis
04.2007 - 09.2011

Purchasing/Co-ordinator Manager

PREMIER FOODS, BURY ST EDMUNDS
07.1994 - 04.2007

AAT -

Melbourn Village College

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RACHEL FORDHAM