Qian Li
Exeter
Summary
A highly skilled professional with expertise in Google Analytics 4 (GA4), web analysis, and market research using Qualtrics. Proficient in Python, R Studio, and SPSS for data analysis, and experienced in email campaign analysis and KPI tracking. Adept at utilising Adobe Creative Suite, Canva, and professional photography for design projects. Strong command of Microsoft Office and Google Workspace to enhance productivity. Committed to leveraging analytical skills to drive strategic decision-making and achieve business objectives.
Overview
3
3
years of professional experience
Work history
Crew Member
Fatface
Exeter, Devon
2025.12 - 2026.01
- Handled high-pressure situations calmly providing solutions promptly.
- Participated in regular stock takes helping manage supplies efficiently.
- Facilitated smooth flow of customers by effectively managing queues during rush hours
Social media content officer
Papawcha
Bath, Bath and North East Somerset
2022.09 - 2025.04
- Developed and implemented comprehensive social media strategies aligned with the company’s marketing objectives, ensuring consistency across platforms. Raised the company’s brand awareness both online and offline.
- Created engaging, visually appealing content forInstagram, Facebook, and TikTok. Which involve graphics, photos, videos and other multimedia elements. Increased accounts’ followers, customer online engagement on various platforms.
- Planned and executed social media campaigns, promotions, and contests to increase brand awareness, drive traffic, and encourage user participation.
- Implemented sustainable practices in the company, such as reusable cups and straws, offering discounts to encourage customers to bring their own cups, engaged with the Bath local community by participating in sustainability events, and supported local environmental initiatives.
Sales Ambassor
COS
Bath, Bath and North East Somerset
2023.07 - 2025.01
- Delivered high-end, personalized service by engaging deeply with clients to understand their style needs and provide expert product suggestions.
- Provided a sophisticated shopping experience, maintaining the elevated service standards expected in a premium fashion environment.
- Received comprehensive training on visual merchandising within the H&M Group, implementing strict brand guidelines to create appealing store displays.
- Worked closely with the store team to hit sales targets, sharing product knowledge and supporting peers during peak hours.
Education
Master of Science - Marketing and Business Analytics
University of Exeter
Exeter 2025.01 -
Master of Science - Marketing
University of Bath
Bath 2021.10 - 2022.12
Bachelor of Arts - Management with Marketing
University of Leeds
Leeds 2018.09 - 2021.09
Skills
- Analytics: Google Analytics 4 (GA4)
- Web Analysis, Python, R Studio, SPSS
- Strategy: Email Campaign Analysis, KPI Tracking,
- Market Research (Qualtrics)
- Design: Adobe Creative Suite, Canva, Professional Photography
- Productivity: Microsoft Office (Excel, PPT, Word), Google Workspace
Timeline
Crew Member
Fatface
2025.12 - 2026.01
Master of Science - Marketing and Business Analytics
University of Exeter
2025.01 -
Sales Ambassor
COS
2023.07 - 2025.01
Social media content officer
Papawcha
2022.09 - 2025.04
Master of Science - Marketing
University of Bath
2021.10 - 2022.12
Bachelor of Arts - Management with Marketing
University of Leeds
2018.09 - 2021.09