Hi, I’m
PETRA ANN HODSON
RUNCORN,Cheshire
Summary
Bilingual Tech Sales Professional with over 20 years of experience in Account Management and Sales Development. Specialises in consultative selling and technical product knowledge, leveraging AI-driven strategies for territory mapping and multi-channel outreach. Delivers predictable sales pipelines and fosters long-term enterprise growth in performance-oriented environments.
Overview
11
years of professional experience
2
Languages
Work History
ImmersiveRUNCORN, Cheshire
SDR
11.2025 - Current
Job overview
- Bilingual Multi-Channel Outreach: Executing personalized, cold-outreach campaigns via phone, email, and LinkedIn Sales Navigator in both native German and English to engage high-value C-level and director-level prospects.
- Pipeline Management & Lead Qualification: Qualifying inbound and outbound leads using structured frameworks (e.g., BANT/MEDDIC), efficiently scheduling high-intent discovery calls, and tracking pipeline metrics in CRM to ensure predictable revenue conversion.
- Targeted Territory Mapping & Opportunity Creation: Researching and identifying key enterprise accounts across the DACH region, leveraging data-driven insights to uncover new business opportunities and map decision-makers.
- Interacted with customers to gather insights into their needs and deliver tailored solutions, improving customer satisfaction.
- Collaborated with team members to achieve project milestones and enhance overall team success.
- Established and nurtured professional relationships to foster a positive work environment.
- Listened attentively to customers to comprehend their requests and resolve any issues.
- Demonstrated commitment and effort to achieve results and streamline operational processes.
VerintRUNCORN, Cheshire
Sales Development Representative
09.2024 - 10.2025
Job overview
- Conducting proactive outreach to qualify and engage prospective customers, ensuring they are well-suited for our solutions and services.
- Skilfully managing leads throughout the sales pipeline, which includes appointment setting, diligent lead follow-up, and meticulous progress tracking toward achieving sales goals.
- Identified potential customers and created new business opportunities, contributing to company growth.
- Delivered AI-powered business outcomes through implementation of CX Automation and Verint's Open Platform, enhancing client satisfaction.
PROS
Sales Development Representative
04.2024 - 07.2024
Job overview
- Conducted proactive outreach to qualify and engage prospective customers, aligning them with our solutions and services.
- Managed leads throughout sales pipeline, including appointment setting, lead follow-up, and progress tracking to achieve sales goals.
- Identified potential customers, creating new business opportunities for company growth.
StreamSets/Software AG
Sales Development Representative
03.2023 - 04.2024
Job overview
- Conducted proactive outreach to qualify and engage prospective customers, aligning their needs with our solutions and services.
- Skillfully managing leads throughout the sales pipeline, which includes appointment setting, diligent lead follow-up, and meticulous progress tracking toward achieving sales goals.
- Identified potential customers and created new business opportunities for the company, contributing to growth of client base.
- Monitored market trends, competitive dynamics, and industry developments to inform strategic adjustments and improve engagement.
Flex Ltd.Warrington
Sales Account Manager / Customer Success Manager
07.2017 - 03.2023
Job overview
- Demonstrated an exceptional track record of consistently surpassing sales targets by leveraging consultative selling techniques and advanced analytical capabilities.
- Managed 230+ VIP Lenovo and HP accounts for German, Austrian, and Swiss B2B customers, driving sustained business growth and profitability.
- Analysed customer data to enhance experience, assisted with program and software setup, ensured seamless integration, and upsold services and products, contributing to high customer satisfaction.
- Collaborated with teams and worked independently to achieve shared goals effectively.
- Managed operations in Warrington
ASM TechnologiesWinsford
Sales Support Specialist
02.2017 - 05.2017
Job overview
- Assisted customers with sales needs including inventory and shipping queries, resolving issues in a timely manner.
- Cultivated and maintained business relationships by professionally addressing partner and customer needs.
- Developed software programs and tools that enabled sales team to communicate and operate more efficiently.
- Assisted in operations at Winsford location
SonovaWarrington
Customer Service Specialist
02.2015 - 12.2016
Job overview
- Addressed customer requests and concerns via email, online chat, and phone for English and German speaking customers, ensuring effective communication and resolution.
- Successfully achieved high satisfaction rating through proactive one-call resolutions of customer issues.
- Delivered customer support to internal and external customers, resolving concerns with products and services to enhance retention and drive sales.
- Oversaw operations in Warrington, ensuring customer service standards were met and maintained.
Education
Open College UK
Diploma from Canine Behaviour Psychology
University Overview
GPA: Distinction
Heidelberger Berufsfachschule Für Kosmetik
Professional Development Diploma from Beauty Therapy and Massage Therapy
Berufsbildende Schule Rockenhausen
Diploma from Science and Nutrition
Albert Schweitzer Schule
High School Diploma
Skills
- Sales Navigator
- CRM Software
- Pipeline management
- Cold outreach
- Consultative Selling
- Sales strategy
- Customer management
- Research & Market Analysis
- Data Analysis
- Business growth
- Sales & Account Management
- Technical Acumen
- Outreachio
- ConnectandSell
- Cognism
- ZoomInfo
- Presentation skills
- Problem solving
Accomplishments
Top-Performing Sales Professional (SDR / Account Management)
- Consistent Target Attainment: Continuously surpassed monthly, quarterly, and yearly sales goals.
- Enterprise Impact: Delivered £2.2M in hardware spares for VIP accounts, including Lenovo and HP.
- Core Strengths: Prospecting, account growth, pipeline development, and consistently exceeding revenue expectations.
Custom
- Diploma in Canine Behaviour Psychology, Open College UK, Distinction
- Professional Development Diploma: Beauty Therapy and Massage Therapy, Heidelberger Berufsfachschule Für Kosmetik - Heidelberg
- Diploma: Science and Nutrition, Berufsbildende Schule Rockenhausen - Rockenhausen
- High School Diploma, Albert Schweitzer Schule - Winnweiler
Languages
German
English
Languages
6,C2,6,C2
Hobbies and Interests
Passionate advocate for animal welfare & nature conservation. Proud owner of 2 rescue dogs . Outdoorsy & wellness-focused avid hiker . Love cooking from scratch & getting lost in books across diverse genres . Life's better outside!
Timeline
SDR
Immersive
11.2025 - Current
Sales Development Representative
Verint
09.2024 - 10.2025
Sales Development Representative
PROS
04.2024 - 07.2024
Sales Development Representative
StreamSets/Software AG
03.2023 - 04.2024
Sales Account Manager / Customer Success Manager
Flex Ltd.
07.2017 - 03.2023
Sales Support Specialist
ASM Technologies
02.2017 - 05.2017
Customer Service Specialist
Sonova
02.2015 - 12.2016
Open College UK
Diploma from Canine Behaviour Psychology
Heidelberger Berufsfachschule Für Kosmetik
Professional Development Diploma from Beauty Therapy and Massage Therapy
Berufsbildende Schule Rockenhausen
Diploma from Science and Nutrition
Albert Schweitzer Schule
High School Diploma