PETRA ANN HODSON
RUNCORN,Cheshire
Summary
Bilingual Tech Sales Professional with over 20 years of experience in Account Management and Sales Development. Specialises in consultative selling and technical product knowledge, leveraging AI-driven strategies for territory mapping and multi-channel outreach. Delivers predictable sales pipelines and fosters long-term enterprise growth in performance-oriented environments.
Overview
2
2
Languages
11
11
years of professional experience
Work History
SDR
Immersive
RUNCORN, Cheshire
11.2025 - Current
- Bilingual Multi-Channel Outreach: Executing personalized, cold-outreach campaigns via phone, email, and LinkedIn Sales Navigator in both native German and English to engage high-value C-level and director-level prospects.
- Pipeline Management & Lead Qualification: Qualifying inbound and outbound leads using structured frameworks (e.g., BANT/MEDDIC), efficiently scheduling high-intent discovery calls, and tracking pipeline metrics in CRM to ensure predictable revenue conversion.
- Targeted Territory Mapping & Opportunity Creation: Researching and identifying key enterprise accounts across the DACH region, leveraging data-driven insights to uncover new business opportunities and map decision-makers.
- Interacted with customers to gather insights into their needs and deliver tailored solutions, improving customer satisfaction.
- Collaborated with team members to achieve project milestones and enhance overall team success.
- Established and nurtured professional relationships to foster a positive work environment.
- Listened attentively to customers to comprehend their requests and resolve any issues.
- Demonstrated commitment and effort to achieve results and streamline operational processes.
Sales Development Representative
Verint
RUNCORN, Cheshire
09.2024 - 10.2025
- Conducting proactive outreach to qualify and engage prospective customers, ensuring they are well-suited for our solutions and services.
- Skilfully managing leads throughout the sales pipeline, which includes appointment setting, diligent lead follow-up, and meticulous progress tracking toward achieving sales goals.
- Identified potential customers and created new business opportunities, contributing to company growth.
- Delivered AI-powered business outcomes through implementation of CX Automation and Verint's Open Platform, enhancing client satisfaction.
Sales Development Representative
PROS
04.2024 - 07.2024
- Conducted proactive outreach to qualify and engage prospective customers, aligning them with our solutions and services.
- Managed leads throughout sales pipeline, including appointment setting, lead follow-up, and progress tracking to achieve sales goals.
- Identified potential customers, creating new business opportunities for company growth.
Sales Development Representative
StreamSets/Software AG
03.2023 - 04.2024
- Conducted proactive outreach to qualify and engage prospective customers, aligning their needs with our solutions and services.
- Skillfully managing leads throughout the sales pipeline, which includes appointment setting, diligent lead follow-up, and meticulous progress tracking toward achieving sales goals.
- Identified potential customers and created new business opportunities for the company, contributing to growth of client base.
- Monitored market trends, competitive dynamics, and industry developments to inform strategic adjustments and improve engagement.
Sales Account Manager / Customer Success Manager
Flex Ltd.
Warrington
07.2017 - 03.2023
- Demonstrated an exceptional track record of consistently surpassing sales targets by leveraging consultative selling techniques and advanced analytical capabilities.
- Managed 230+ VIP Lenovo and HP accounts for German, Austrian, and Swiss B2B customers, driving sustained business growth and profitability.
- Analysed customer data to enhance experience, assisted with program and software setup, ensured seamless integration, and upsold services and products, contributing to high customer satisfaction.
- Collaborated with teams and worked independently to achieve shared goals effectively.
- Managed operations in Warrington
Sales Support Specialist
ASM Technologies
Winsford
02.2017 - 05.2017
- Assisted customers with sales needs including inventory and shipping queries, resolving issues in a timely manner.
- Cultivated and maintained business relationships by professionally addressing partner and customer needs.
- Developed software programs and tools that enabled sales team to communicate and operate more efficiently.
- Assisted in operations at Winsford location
Customer Service Specialist
Sonova
Warrington
02.2015 - 12.2016
- Addressed customer requests and concerns via email, online chat, and phone for English and German speaking customers, ensuring effective communication and resolution.
- Successfully achieved high satisfaction rating through proactive one-call resolutions of customer issues.
- Delivered customer support to internal and external customers, resolving concerns with products and services to enhance retention and drive sales.
- Oversaw operations in Warrington, ensuring customer service standards were met and maintained.
Education
Diploma - Canine Behaviour Psychology
Open College UK
Professional Development Diploma - Beauty Therapy and Massage Therapy
Heidelberger Berufsfachschule Für Kosmetik
HeidelbergDiploma - Science and Nutrition
Berufsbildende Schule Rockenhausen
RockenhausenHigh School Diploma -
Albert Schweitzer Schule
WinnweilerSkills
- Sales Navigator
- CRM Software
- Pipeline management
- Cold outreach
- Consultative Selling
- Sales strategy
- Customer management
- Research & Market Analysis
- Data Analysis
- Business growth
- Sales & Account Management
- Technical Acumen
- Outreachio
- ConnectandSell
- Cognism
- ZoomInfo
- Presentation skills
- Problem solving
Accomplishments
Top-Performing Sales Professional (SDR / Account Management)
- Consistent Target Attainment: Continuously surpassed monthly, quarterly, and yearly sales goals.
- Enterprise Impact: Delivered £2.2M in hardware spares for VIP accounts, including Lenovo and HP.
- Core Strengths: Prospecting, account growth, pipeline development, and consistently exceeding revenue expectations.
Custom
- Diploma in Canine Behaviour Psychology, Open College UK, Distinction
- Professional Development Diploma: Beauty Therapy and Massage Therapy, Heidelberger Berufsfachschule Für Kosmetik - Heidelberg
- Diploma: Science and Nutrition, Berufsbildende Schule Rockenhausen - Rockenhausen
- High School Diploma, Albert Schweitzer Schule - Winnweiler
Languages
German
Proficient
C2
English
Proficient
C2
Interests
Passionate advocate for animal welfare & nature conservation Proud owner of 2 rescue dogs Outdoorsy & wellness-focused avid hiker Love cooking from scratch & getting lost in books across diverse genres Life's better outside!
Timeline
SDR
Immersive
11.2025 - Current
Sales Development Representative
Verint
09.2024 - 10.2025
Sales Development Representative
PROS
04.2024 - 07.2024
Sales Development Representative
StreamSets/Software AG
03.2023 - 04.2024
Sales Account Manager / Customer Success Manager
Flex Ltd.
07.2017 - 03.2023
Sales Support Specialist
ASM Technologies
02.2017 - 05.2017
Customer Service Specialist
Sonova
02.2015 - 12.2016
Diploma - Canine Behaviour Psychology
Open College UK
Professional Development Diploma - Beauty Therapy and Massage Therapy
Heidelberger Berufsfachschule Für Kosmetik
Diploma - Science and Nutrition
Berufsbildende Schule Rockenhausen
High School Diploma -
Albert Schweitzer Schule