Pamela Sorsby
Oxford,Oxfordshire
Summary
Versatile content creator with 20-plus years' experience of communicating complex ideas and subjects to the public in Plain English. Strong on personal relationships with both clients and colleagues and always ready to take on extra responsibility in order to meet deadlines or to improve deliverables.
Overview
21
21
years of professional experience
6
6
years of post-secondary education
Work history
Customer Service Officer
Oxfordshire County Council
Oxford, Oxfordshire
2024.02 - Current
- Addressed customer queries, resulting in enhanced customer confidence.
- Learnt new software systems rapidly, enhancing overall work efficiency.
- Streamlined information flow through organised record keeping.
- Improved customer satisfaction by providing prompt and efficient service.
- Collaborated closely with team members to provide seamless service experience.
- Utilised strong communication skills for handling customer complaints effectively.
- Delivered high-quality service with attention to detail and professionalism.
Freelance content creator
Coaley Peak
Remote, Gloucestershire
2013.10 - Current
- Produced engaging headlines to capture target audience.
- Wrote content and uploaded it to clients' CMS.
- Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
- Collaborated with a digital communication team to improve clients' Google ranking, with most reaching the top five during campaigns.
- Developed catchy phrases for social media content.
- Drafted product descriptions and blogs for clients.
- Researched key words to improve article optimisation and reach.
- Observed brand voice and style guidelines for cohesive content.
- Capitalised on trending articles with additional linked content.
- Proofread text to confirm spelling, grammar and style accuracy.
- Responded to algorithm trends to maintain content reach.
- Wrote quickly and accurately to achieve high-volume content targets.
- Liaised with clients to establish content requirements and set deliverables.
- Assessed SEO performance using Google Analytics to optimise content.
- Optimised content to increase user reach and engagement.
Freelance copywriter
Kreativity Ltd
London
2011.01 - 2016.01
- Conducted interviews for UK Trade & Investment (UKTI) and UK Export Finance (UKEF) and created case studies.
- Implemented new strategies to increase public engagement by using featured snippets on UKTI and UKEF websites.
- Networked with media and PR professionals to build campaign reach.
- Devised creative strategies for highlighting services and promoting specific attributes.
- Communicated concepts in clear, concise language to maximise readability and understanding.
Freelance internet researcher
AQA 63336
Remote
2005.09 - 2012.03
- Used varying research methods to accurately answer SMS questions from the public.
- Added answers to a developing database so other researchers had access to high-quality information.
- Consistently met required high targets (quarterly review) for spelling, grammar, punctuation and sense.
- Collaborated with colleagues to produce special features and events within the service to increase public awareness and customer engagement.
Education
Diploma in Newspaper Journalism - Media
University of Central Lancashire
Preston 1997.09 - 1998.05
Bachelor of Arts - English Literature
University College North Wales, Bangor
Bangor, Gwynedd 1991.10 - 1995.06
A-Levels - English literature, biology, chemistry
Oldham College
Oldham 1989.09 - 1991.06
Skills
- Blogging
- Editing copy
- Copywriting abilities
- Campaign development experience
- Search engine optimisation
- UK Language localisation
- Peer editing
Languages
French
Intermediate
Italian
Intermediate
Swedish
Intermediate
Timeline
Customer Service Officer
Oxfordshire County Council
2024.02 - Current
Freelance content creator
Coaley Peak
2013.10 - Current
Freelance copywriter
Kreativity Ltd
2011.01 - 2016.01
Freelance internet researcher
AQA 63336
2005.09 - 2012.03
Diploma in Newspaper Journalism - Media
University of Central Lancashire
1997.09 - 1998.05
Bachelor of Arts - English Literature
University College North Wales, Bangor
1991.10 - 1995.06
A-Levels - English literature, biology, chemistry
Oldham College
1989.09 - 1991.06