Opeyemi Falade
Manchester
Summary
Strategic A&R professional and award-winning music curator with a decade of experience identifying talent, leading release campaigns, and bridging the gap between cultural relevance and commercial success. With a background at NQ and 3Beat/Sony, and as founder of independent label Perfect Pitch, I’ve overseen viral and streaming hits while building platforms for artist growth. Recent success with an Ana Lik remix, now in label negotiations after TikTok virality, highlights my ability to convert creator buzz into business results. Skilled in aligning sonic identities with audience psychology, leveraging data and trends to build long-term artist impact across DSPs and UGC platforms.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work history
Independent Label Owner & Creative Director
Perfect Pitch
01.2017 - 03.2025
- Founded and operate an independent record label with a focus on breaking emerging talent
- Oversaw end-to-end campaigns from A&R scouting to production, licensing, and release strategy
- Led successful viral remix of Ana Lik, resulting in label negotiations with Avalon based on TikTok traction
- Managed artist onboarding and catalog migration processes, aligning releases with DSP standards and timelines
DJ & Producer (Resident + International)
01.2014 - 03.2025
- Held residencies at Mnky House, Club LIV, Dear Sailor, and Yours in Manchester
- Performed at Wireless Festival, WeAre Fstvl, and shows in Stockholm, Dubai, Amsterdam, and more
- Produced original tracks including How Much and Never Gonna with national radio airplay and 1M+ streams
A&R
NQ
01.2019 - 01.2021
- Worked closely with artists like Tyreesey and Aitch on the track 'Already', including creative direction and project development
- Contributed to the creative process and talent nurturing from early-stage to rollout
- Coordinated studio sessions, publishing, and marketing discussions between artist teams and labels
- Collaborated cross-functionally with creative, data, and marketing teams to shape rollouts and social strategies
A&R
3Beat/Sony Music
01.2017 - 01.2019
- Worked on successful release campaigns including Kida Kudz & Geko, a collaboration that has gained over 10 million streams
- Managed delivery of all assets to DSPs and ensured smooth release rollouts across platforms
- Collaborated with producers, mix engineers, and artist management teams for high-quality releases
Education
BA (Hons) - International Business Studies
Manchester Metropolitan University
01.2013 - 01.2017
A-Levels - 3 A-C including A in Business Studies
Urmston Grammar Sixth Form
GCSEs - 10 A-C including Maths, English, and French
Urmston Grammar School
Skills
- A&R Strategy & Artist Development
- Music Licensing & Distribution
- TikTok Music Trends & Viral Strategy
- Content Curation & Brand Alignment
- Business Analysis & Strategic Planning
- Data-informed A&R strategy
- Python
- Project Management & Music Marketing
- Social Media & UGC Integration
- Music Production
- Industry Networking & Event Production
Accomplishments
- Viral TikTok success with Afro house remix of Ana Lik (Avalon Music); currently negotiating release deal based on traction.
- Curated and produced the soundtrack for PLT x Naomi Campbell NYFW runway show — featured on Spotify's New Music Friday UK.
- Kida Kudz & Geko release with over 10 million streams.
- A&R’d 'Already' by Aitch & Tyreesey, managing creative direction and development.
- Winner of Mixcloud Online Radio Award for Best Online Music Show (Hip-Hop/R&B/Afrobeats).
- Supported Burna Boy on two sold-out UK tours and performed at Wireless Festival, WeAre Fstvl, and more.
Notable Projects
- PLT x Naomi Campbell, 2023, Curated soundtrack featured during Naomi’s final walk at NYFW.
- PLT x Molly Mae Campaign, 2022, Provided original production How Much, gaining national radio support.
- Mixcloud Award-Winning Weekly DJ Series, 2021, Built a global following and won Best Online Music Show.
- National Radio Airplay, How Much, 593k+, 4.7k, BBC Radio 1/1Xtra/Kiss FM, Never Gonna, 500k+, 5.4k, national radio support
- Aitch, Adekunle Gold, NSG
Timeline
A&R
NQ
01.2019 - 01.2021
Independent Label Owner & Creative Director
Perfect Pitch
01.2017 - 03.2025
A&R
3Beat/Sony Music
01.2017 - 01.2019
DJ & Producer (Resident + International)
01.2014 - 03.2025
BA (Hons) - International Business Studies
Manchester Metropolitan University
01.2013 - 01.2017
A-Levels - 3 A-C including A in Business Studies
Urmston Grammar Sixth Form
GCSEs - 10 A-C including Maths, English, and French
Urmston Grammar School
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