Christie Driver-Snell
Summary
Senior A&R executive with over 8 years of experience in the global dance and electronic music industry, including leadership roles at Ministry of Sound and Spotify. A proven track record in A&R/creative strategy, artist development, playlist strategy, DSP optimisation, audience growth, data analysis and relationship management, with a strong foundation in both creative and commercial campaign execution.
Expert in identifying and nurturing emerging talent, shaping genre-defining releases, and leading global campaign strategies. Highly collaborative, hardworking, culturally tuned-in and data informed with a strong international network of artists, label executives, managers, creatives, DSP teams and publishers.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work history
Senior Dance/Electronic A&R
Ministry of Sound Records / Sony Music
London
05.2023 - 07.2025
- Signed and developed both underground and commercial dance/electronic artists including Jayda G, Skepsis, A Little Sound, DRIIA, RoRo and Hitty
- Oversaw full A&R lifecycle including track sourcing, collaboration agreements, sample clearance, and recording process for artists including Armand van Helden, Oliver Heldens and Patrick Topping
- Worked collaboratively with artists, producers, mix engineers, mastering engineers and remixers to shape sound and direction
- Oversaw A&R budgets and project P&Ls across multiple artist campaigns, ensuring efficient allocation of resources to support creative and commercial objectives
- Collaborated with publishers to organise sessions and writing camps for roster artists and source songs for artists
- Worked collaboratively with marketing and digital teams to maximise campaign impact, set KPIs and oversee campaign marketing strategy
- Built and maintained strong relationships across key stakeholders and industry including artists, managers, producers, songwriters, sync, promo, agents, PR, legal, finance and international
- Led deal negotiation process and collaborated with legal teams on offer terms, deal memos and long-form contracts
- Managed junior A&Rs and A&R interns including task delegation, mentoring and supporting career growth
- Skilled in data analysis to identify and analyse music trends and scout emerging tracks/artists across frontline and catalogue
- Collaborated with sync teams resulting in high-profile global sync for DRIIA - A Little Life on Mugler perfume advertising campaign
Senior Editor
Spotify
London
10.2018 - 05.2023
- Playlist curator for dance & electronic responsible for leading genre strategy and programming over 100 local and global genre, mood and partnerships playlists with cumulative daily active users of 550k+
- Conceptualised and launched 50+ new playlists and content series across the platform with 4 million cumulative followers
- Led creative direction across marketing campaigns for playlists for Altar, mint and Massive Dance Hits
- Curated global flagship playlists including Mint, Dance Hits and Dance Rising
- Launched Track IDs DJ programme, including playlists with Black Coffee, Michael Bibi, Shygirl, MK & more
- Launched brand partnerships with clubs and festivals including Warehouse Project and Printworks
- Analysed track, artist and playlist level metrics to make data-driven editorial decisions
Head of Programming
Rinse FM
02.2017 - 10.2018
- Lead curator for radio programming broadcast worldwide connecting with 1 million monthly listeners
- Managed schedule and communicated with a large network of DJs, artists, managers and agents to book radio shows
- Launched new residents project and over 100 new radio shows on the station
- Collaborated with design, marketing and video departments to establish cross-department creative digital and social strategy
- Managed artist liason at events included Notting Hill Carnival and Dalston rooftop series
- Curated partnerships with local and international labels and club brands
Education
Bachelor of Arts - English Literature
University of Leeds
Leeds 09.2012 - 06.2016
Skills
- A&R Strategy & Artist Development
- DSP Curation & Playlist Marketing
- Leadership & People Management
- Music Licensing & Sample Clearance
- Deal Negotiation & Contract Management
- Campaign Planning & Creative Direction
- Problem Solving in Fast-paced Environment
- Global Dance/Electronic Culture & Trends
- Data Analysis and Reporting
- Sync & Brand Partnerships
- Cross-functional Communication & Collaboration (Marketing, Legal, PR, Design)
Timeline
Senior Dance/Electronic A&R
Ministry of Sound Records / Sony Music
05.2023 - 07.2025
Senior Editor
Spotify
10.2018 - 05.2023
Head of Programming
Rinse FM
02.2017 - 10.2018
Bachelor of Arts - English Literature
University of Leeds
09.2012 - 06.2016
Similar Profiles
Von UyvicoVon Uyvico
Music Producer at EEM Records (Sony Music Partner)Music Producer at EEM Records (Sony Music Partner)
Henry ZimblerHenry Zimbler
Digital Marketing Intern at Sony Music - Arista RecordsDigital Marketing Intern at Sony Music - Arista Records
Ryan DeMarcoRyan DeMarco
Marketing Coordinator / Product Manager at Ultra Records / Sony Music EntertainmentMarketing Coordinator / Product Manager at Ultra Records / Sony Music Entertainment
Aaron HilburnAaron Hilburn
<ul><li>Led a team of 16 personnel in executing electronic warfare operations, ensuring real-time intelligence collection and analysis.</li><li>Conducted threat analysis and provided critical SIGINT support for deployed units, enhancing force protection and situational awareness.</li><li>Managed and maintained advanced Cryptologic and Electronic Warfare Systems, ensuring force protection and situational awareness.</li><li>Developed and conducted training programs for junior sailors, improving team proficiency and mission effectiveness.</li><li>Coordinated with joint and allied forces on intelligence-sharing initiatives, enhancing operational cooperation and mission success.</li><li>Successfully executed two deployments, operating in dynamic and challenging environments while supporting combat and reconnaissance missions.</li><li>Authored intelligence reports and briefings, delivering actionable insights to senior leadership and decision-makers.</li><li>Ensured strict compliance with cybersecurity, OPSEC, and classified material handling procedures.</li><li>Focused the efforts of EW systems, both air and ground, against adversary personnel, facilities, and equipment with the intent of degrading, disrupting, neutralizing or destroying enemy capabilities.</li><li>Integrated EW into the targeting and planning process and assisted in the development of the enemy EW order of battle, EW target information and products, intelligence, and target selection standards.</li></ul> at US NAVY<ul><li>Led a team of 16 personnel in executing electronic warfare operations, ensuring real-time intelligence collection and analysis.</li><li>Conducted threat analysis and provided critical SIGINT support for deployed units, enhancing force protection and situational awareness.</li><li>Managed and maintained advanced Cryptologic and Electronic Warfare Systems, ensuring force protection and situational awareness.</li><li>Developed and conducted training programs for junior sailors, improving team proficiency and mission effectiveness.</li><li>Coordinated with joint and allied forces on intelligence-sharing initiatives, enhancing operational cooperation and mission success.</li><li>Successfully executed two deployments, operating in dynamic and challenging environments while supporting combat and reconnaissance missions.</li><li>Authored intelligence reports and briefings, delivering actionable insights to senior leadership and decision-makers.</li><li>Ensured strict compliance with cybersecurity, OPSEC, and classified material handling procedures.</li><li>Focused the efforts of EW systems, both air and ground, against adversary personnel, facilities, and equipment with the intent of degrading, disrupting, neutralizing or destroying enemy capabilities.</li><li>Integrated EW into the targeting and planning process and assisted in the development of the enemy EW order of battle, EW target information and products, intelligence, and target selection standards.</li></ul> at US NAVY
Richard WillinghamRichard Willingham
Senior Electronic Technician at Digital Monitoring ProductsSenior Electronic Technician at Digital Monitoring Products