OMOSHALEWA ADEFARATI
London,United Kingdom
Summary
A goal-oriented marketing expert with expertise in developing and implementing successful strategies, driving profits, cross-selling and upselling and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in consumer insights, marketing research, international negotiation, and campaign enhancement. Certified in Business and Marketing analytics, with knowledge in SQL, Spreadsheets, and Product development. Accomplished with BSc first-class honors in marketing and an MSc distinction in international business and management. Eager to apply a unique blend of academic excellence and 2+ years of progressive experience to take on challenging positions in commercial roles with the opportunity to make a lasting impact on a forward-thinking organization.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Customer Service Representative
HSBC UK, First direct) Bank
Leeds
01.2023 - Current
- Leveraged comprehensive knowledge of online and mobile banking applications to educate customers, simplifying the registration process and enabling effective use of self-service options
- Consistently achieved up to 75% high customer satisfaction ratings, as evidenced by positive customer feedback and commendations, enhancing the bank's reputation for excellent customer service
- Fostered cross-departmental collaboration with teams such as Mortgage and Card Departments, streamlining service delivery and customer support, consequently reducing on-hold wait times by, thereby enhancing customer experience
- Acknowledging inclusivity and diversity of customers ensuring each customer is provided with valuable banking experience such as Proactively identifying and assisting vulnerable customers, ensuring their requests and needs were prioritized and routed to the appropriate departments, delivering a personalized and supportive banking experience.
Marketing Executive
Air Peace limited
Lagos
05.2021 - 08.2022
- Developed and leveraged competitive market insights to identify strategic opportunities, driving the development of new routes and partnerships which resulted in a 10% increase in overall market reach
- Successfully managed passenger flow figures and pursued sponsorship opportunities across three new sub-Saharan regional outstations, leading to the onboarding of new travel agencies and corporate clients and contributing to 15% increase in revenue
- Achieved 20% increase in number of passengers within a 6-month frame by fostering collaboration with external agencies and team members to plan and deliver effective integrated marketing campaigns, which included billboards, radio advertisements, and email marketing
- Represented Air Peace at over 20 industry events, trade shows, and conferences, creating valuable partnerships with tourism boards and other key stakeholders, bolstering brand visibility and reputation in a highly competitive market.
Passenger Service Executive (Intern
Air Peace Limited
Lagos
02.2020 - 01.2021
- Monitored and managed flight schedules, passenger figures, and seat availability effectively, optimizing seat utilization
- Thereby making necessary adjustments to meet passenger demands which contributed to maximum booking capacity and revenue generation
- Actively promoted ancillary services to over 100 passengers daily during check-in processes, including lounge access, in-flight amenities, ticket upgrades, loyalty programmes, and additional baggage allowances, leading to increased customer satisfaction and service uptake
- Demonstrated strong teamwork skills in addressing passenger-related concerns or special requests promptly and effectively by fostering collaboration with key departments such as cabin crew, flight dispatchers, and ground operation staff to ensure seamless flight operations
- Provided personalized assistance to vulnerable passengers with special needs, including unaccompanied minors, the elderly, and passengers with disabilities, reinforcing the company's reputation for excellent customer care.
TV Presenter (Intern
TVC Communication
Lagos
08.2018 - 12.2018
- Collaborated closely with the production team to craft compelling and engaging scripts for daily live shows while incorporating effective storytelling techniques and creative elements to captivate the audience and deliver impactful content resulting to a 10% increase in viewers engagement
- Provided valuable support to senior presenters and producers in developing and broadcasting a wide range of TV programs, including radio shows, live news and sports broadcast, assisting in specific projects such as going on field to interview residents and gather information and transcribing such information to be broadcasted on daily shows.
Education
M.Sc. - International Business and Management
University of Bradford
09.2022 - 09.2023
BSC - Marketing
Covenant University
08.2016 - 07.2019
Skills
- Risk Management
- Spreadsheets
- Leadership and decision making
- International Negotiations
- Project Planning
- Communication and Stakeholder Engagement
- Business Analysis
- Google Analytics
- Market research and Consumer insights
- Partnership and Sponsorship Negotiations
- Financial Management
- Intercultural Collaboration
- SQL
- International Marketing Analytics
- Cross selling and Upselling
- CRM
- Product Development
Certification
- Best Graduand award in Marketing – Covenant University 2019
- Cabin Crew Ab-Initio training Certificate- Upper deck services 2021
- Business Analysis Foundations – Linkedin Learning 2023
- Marketing Analytics Foundations – Coursera 2023
- Data Analysis with Spreadsheet and SQL - Coursera 2023
Timeline
Customer Service Representative
HSBC UK, First direct) Bank
01.2023 - Current
M.Sc. - International Business and Management
University of Bradford
09.2022 - 09.2023
Marketing Executive
Air Peace limited
05.2021 - 08.2022
Passenger Service Executive (Intern
Air Peace Limited
02.2020 - 01.2021
TV Presenter (Intern
TVC Communication
08.2018 - 12.2018
BSC - Marketing
Covenant University
08.2016 - 07.2019
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