Olivia Lane
Leighton Buzzard,Central Bedfordshire
Summary
A Customer and Business Development professional with experience in building, driving and reporting on a product led growth sales strategy aimed at Healthcare Marketing agencies and Market Research companies in the US Market. Responsible for increasing overall brand awareness by growing our contact lists, supporting the creation of marketing campaigns, being a face to recognise on our social channels, identifying key influencers within the industry and utilising customer feedback drive product-led growth.
Experience in a fast paced start up with responsibilities for setting sales targets and reporting against progression, designing and executing product demonstrations to customers and presenting progress back to the company as main sales representative. Recognised for my methodical and personal approach to managing customers through our sales funnel while always trying to add my creative edge where I can. I am also recognised for leading our LinkedIn Lives to help encourage online conversations amongst key influencers within the industry.
Currently report directly to the CEO and COO with regular involvement in monthly key business development meetings crucial to the growth and expansion of the company. Often attending ESG & Impact meetings as a sustainability officer to plan how business operations can be better.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work history
Customer Development Manager
Talking Medicines
Glasgow, Glasgow City
2023.07 - Current
Talking Medicines is an Advanced Data Science company operating exclusively in the US. Designed to identify all types of healthcare authors from HCPs, Patients, KOLs, DOLs within vast volumes of data to bring forward actionable intelligence and insight for the Pharmaceutical Industry using proprietary AI, ML & NLP models. Talking Medicines is a start up company founded in 2013, I have been on the journey since 2020 to find product market fit.
- Created and developed our launch strategy for PatientMetRx® in 2020.
- Worked closely with product development team to find a gap in the market and evolve the PatientMetRx® product to suit the industry needs.
- A key influencer in driving business for Talking Medicines proprietary product PatientMetRx®.
- Built 3000+ list of target contacts manually through searching on LinkedIn which has now become the companies crucial 'Black Box' of contacts.
- Identifying the key influencers, players and thought leaders within the Healthcare Marketing Agency industry in the US.
- Became Gold Winners at the PM360 Trailblazer Awards in NYC 2023.
- Lead on managing our CRM system to help track leads through the Lifecycle stages to close.
- Help to manage our Marketing team to build content that resonates with our customers and target market.
- Report directly to CEO and COO on daily activities, metrics and successes.
- Host our monthly LinkedIn Lives to help generate new leads.
- Generate impactful email campaigns on a weekly basis to help fill the sales funnel and assist Marketing with our Monthly Newsletter.
- Expanded into US in 2021. HQ in Glasgow and second office in New Jersey. Required to be in the US every few months to meet clients.
- Built strong brand awareness within the industry over 2 year period to be named the 'AI Leaders' within Healthcare Marketing and Pharma.
- Lead weekly reporting calls to multiple departments on our sales activities and developments.
- One of the sustainability officers for Talking Medicines to help stay aligned to our ESG goals for the year. Helping to build our quarterly ESG report presented to the board.
Associate Manager Customer Development
Talking Medicines
Glasgow, Glasgow City
2022.08 - 2023.07
- Reporting directly to our Chief Customer Officer helping to deploy our Sales Strategy.
- Main point of contact for all customers and incoming leads.
- Learning from our CCO as my mentor within the company to lead my own sales funnel.
- Reporting directly to the CEO, COO and Board of Directors.
- Adapting our Product from field research to find Product Market fit.
- Onboarding customers, managing trial periods and customer success.
Business development executive
Talking Medicines
Glasgow, Glasgow City
2020.09 - 2022.08
- Creating and supporting our processes within product led growth strategy around content, inbound and outbound sales for PatientMetRx®.
- Developing and presenting monthly KPIs on success.
- Main lead on all Marketing operations for Talking Medicines and PatientMetRx® social accounts to deploy daily posts, design marketing campaigns, LinkedIn lives, monthly newsletter and writing multiple blogs a week.
- Learning to build and grow our CRM system HubSpot to suit our sales and marketing processes and become an integral part of the companies overall operations.
- While working within this new role I had to educate myself on the Healthcare Industry by reading key news articles such as MM+M, PM360, Reuters, Klick, Fierce Pharma and BIONJ.
- Got involved within the industry to begin the journey of creating brand awareness.
Project intern
Talking Medicines
Glasgow, Glasgow City
2020.06 - 2020.09
I began my journey at Talking Medicines as a Project Intern while in my second year at university.
- Identifying all key social care companies within the United Kingdom.
- Building buyer personas.
- Built outreach strategy for the project to find our targeted leads on LinkedIn and social care websites.
- Run the outbound Sales strategy by calling and emailing all identified leads within social care across the country.
- Pitch Talking Medicines Care Connect Call app designed within the pandemic to drive change in social care, health care, medicines supply, delivery and support through a secure video calling app.
- Reporting directly to one of the founders and CEO.
- The project was extended until I was offered a full-time job launching the new PatientMetRx® product late 2020.
Education
Bachelor of Arts - Business Management
Pearson College London
London 2018.09 - 2021.07
Skills
- Experience managing teams up to 4
- Ability to drive effective customer success through relationship management
- Building and maintaining CRM systems
- Trained in CX with applied emotional intelligence
- Planning, building and executing strategic sales strategies
- Creation of key marketing materials to deploy across multiple channels
- Confident public speaker and thought leader
Certification
Customer Experience with Applied Emotional Intelligence - Ei Evolution Summit - Feb 2023
Voice of the Customer programmes, effective CX measurement, employee engagement and customer journey mapping. Learning the basics of neuroscience, psychology and behavioural science to think about the human before the process or the task this is vital when you need to influence customers and colleagues.
EFR Mental Health Awareness Training - Emergency First Response - Oct 2020
Timeline
Customer Development Manager
Talking Medicines
2023.07 - Current
Associate Manager Customer Development
Talking Medicines
2022.08 - 2023.07
Business development executive
Talking Medicines
2020.09 - 2022.08
Project intern
Talking Medicines
2020.06 - 2020.09
Bachelor of Arts - Business Management
Pearson College London
2018.09 - 2021.07