Niamh Grace Connor

I began my academic journey with a BTEC Level 3 National Extended Certificate in Applied Science and A-Level Sociology, before completing a BSc (Hons) in Media, Communications & Sociology at City, University of London. My studies sparked a strong interest in the creative industries, where research, cultural insight, and creative thinking align with my strengths. My dissertation on diversity and representation in influencer marketing developed my analytical and research skills, while customer-facing and supervisory roles strengthened my problem-solving, adaptability, attention to detail, and leadership. I am motivated to contribute meaningfully to projects across media, arts, and cultural industries.

Co-Founder & Content Strategist | Fitness Media Start-up

July 2026 – Present

Co-founded a fitness-focused digital media start-up, developing a content-driven brand across Instagram, TikTok and YouTube. Responsible for content strategy, brand development and audience growth through engaging fitness and lifestyle content.

• Developing and executing a long-term social media and brand growth strategy.
• Conducting audience, competitor and trend research to inform content planning and marketing decisions.
• Planning, scripting, filming and editing high-quality short-form video content.
• Creating and maintaining a consistent visual identity across all social media platforms.
• Managing content calendars, upload schedules and platform optimisation.
• Monitoring analytics and engagement metrics to evaluate performance and refine content strategy.
• Managing budgets for equipment, software subscriptions and content production to maximise efficiency and return on investment.
• Collaborating on creative direction, business development and marketing initiatives to support brand growth.

Relevant University Projects

Creative Advertising – Costa Coffee Campaign

• Developed an integrated advertising campaign for Costa Coffee, including campaign strategy, audience profiling, creative concepts and promotional materials.
• Conducted consumer and competitor research to inform campaign positioning and messaging.
• Produced professional campaign assets and presented strategic recommendations.

Digital Marketing & Social Media – Dogs Trust Campaign

• Created a social media strategy to increase audience engagement and raise awareness for Dogs Trust.
• Planned platform-specific content, campaign objectives and audience targeting.
• Analysed engagement opportunities and measured campaign effectiveness using marketing principles.

Advertising & Consumer Culture – L’Oréal Paris

• Critically analysed L’Oréal Paris’ advertising campaigns, exploring branding, consumer behaviour, representation and the influence of advertising on purchasing decisions.
• Applied advertising and media theory to evaluate brand communication and marketing effectiveness.

Dissertation – Diversity in Influencer Marketing

• Conducted independent quantitative research examining whether brands tokenise racial and gender diversity in influencer marketing.
• Designed and analysed survey data from 90+ participants using Qualtrics and statistical analysis.
• Developed strong research, analytical and report-writing skills while producing a 10,000-word dissertation.

Gym&sport – follow a consistent training routine that helps me stay organised, focused and balanced., Event planning & creative planning – enjoy organising themed events and community led initiatives, including coordinating Christmas activities with local schools/neighbours and supporting market stalls through decoration and promotional materials., Film photography – collect and shoot vintage film cameras, developing a strong eye for composition and capturing authentic human moments through analogue photography., Creative writing – I enjoy writing reflective pieces inspired by travel experiences, focusing on cultural observation, atmosphere, scenery and moments that stand out to me.

Crisis, Volunteer, 2023-12, Provided frontline support to guests during the Christmas shelter programme, contributing to a safe and welcoming environment., Demonstrated empathy, resilience, and professionalism while assisting individuals with complex needs., Supported team coordination and operational tasks during peak periods. Supported guests with shower access and personal care needs, ensuring dignity, privacy, and safeguarding at all times., Assisted with arts-based activities, helping create a welcoming, inclusive, and calming environment.