Nathaly Khoury
Dubai,United Arab Emirates
Overview
12
12
years of professional experience
15
15
years of post-secondary education
Work history
Media & PR Manager
BVLGARI
Dubai, United Arab Emirates
2024.03 - Current
- Lead PR and Media strategy across GCC, Africa, and India markets, ensuring alignment with global brand objectives and regional business priorities.
- Oversee all press relations, media partnerships, and KOL collaborations to maximize brand visibility during key launches, campaigns, and events.
- Manage full production scope for local campaigns, including concept development, content creation, shoots, post-production, and final delivery.
- Localize global campaigns to fit cultural and market-specific needs while maintaining strong brand identity and messaging.
- Plan and execute regional and local events, press trips, and special activations in collaboration with HQ and local teams.
- Coordinate closely with Marketing, CRM, Retail, and E-commerce teams to ensure integrated communication strategies.
- Manage agencies, production houses, media partners, and external suppliers across multiple markets.
- Oversee budgets, POs, contracts, and cost negotiations to ensure efficient spend and strong ROI.
- Drive high brand visibility across traditional, digital, and social platforms through strategic storytelling and placements.
- Support talent partnerships, brand ambassadors, and artists in collaboration with global and regional stakeholders
Media Manager
BVLGARI
2023.09 - 2024.02
- Conceptualizing, Designing and implementing media projects.
- Increased revenue opportunities through maximized digital ecosystem use.
- Coordinating with all marketing departments especially PR & CRM to ensure a holistic approach
- Managing all partners (Africa, GCC & Levant) plus the new addition of India
- Strategic planning per market
- Localizing campaigns to better fit the region's needs
- Ensuring high brand visibility during key launches and events
Associate Media Manager
BVLGARI
2020.09 - 2022.01
- Responsible for launching Ecommerce in the United Arab Emirates and Saudi Arabia
- Manage all local productions, from concept creation to post production
- Negotiated costs for advertising room, social media and other features on behalf of clients.
- Interacted with internal and external partners to evaluate, implement and maintain media plans.
- Determined best form of media for specific clients and campaigns.
Digital Executive
BVLGARI
2017.09 - 2019.01
- Manage owned and all business partner’s offline/online bookings, strategies and media needs
- Analyze digital campaigns and consumer behavior via Google Analytics and post campaign reports
- Monitoring SEM/SEO and Always on social campaigns on a weekly basis
- Maintaining all partnerships with Media agencies, Business partners & external suppliers
- Manage all invoicing and ensuring all media budgets are up to date
- Develop reports on a monthly basis on all media spends
Senior Media Executive
Havas Media ME
2014.01 - 2017.08
- Recommend, negotiate and schedule the media placements and creative elements appropriate to the client's budget and objectives.
- Meet with media representatives and access media database to reach available options for media placement
- Negotiate with media vendors to obtain the best rates and most appropriate media spaces or time slots for broadcast and print advertising as specified in approved media plan
- Buy negotiated media space, commercial time and or site placement
- Monitor media agreements and contract with outside media vendors
- Keen to obtain creative and new innovative ideas to increase the brand's reach and audience
- Building a sound integration between traditional and digital planning
- Track expenditures to ensure compliance with budget
- Manage and monitor the effectiveness of ongoing media buys against goals.
Education
BS - Business Management
Lebanese American University
2010.01 - 2013.01
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International School of Choueifat
Jordan/Amman 1998.01 - 2010.01
Skills
- Regional PR Strategy & Media Relations
- Creative Production Management
- Luxury Brand Storytelling & Campaign Localization
- Talent, KOL & Cultural Partnerships
- Stakeholder, Agency & Vendor Management
- Budget Planning & Cost Negotiation
Websites
Timeline
Media & PR Manager
BVLGARI
2024.03 - Current
Media Manager
BVLGARI
2023.09 - 2024.02
Associate Media Manager
BVLGARI
2020.09 - 2022.01
Digital Executive
BVLGARI
2017.09 - 2019.01
Senior Media Executive
Havas Media ME
2014.01 - 2017.08
BS - Business Management
Lebanese American University
2010.01 - 2013.01
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International School of Choueifat
1998.01 - 2010.01