Akhil Vyas
CAMBERLEY,United Kingdom
Summary
Accomplished professional with expertise in social media and content strategy, influencer marketing, and PR campaign management. Demonstrates strong skills in community management, event management, and crisis communications. Adept at building influencer partnerships and managing PR & media relations to enhance brand visibility. Proficient in reporting & budgeting, content creation, and hosting & presenting. Committed to driving impactful communication strategies that align with organisational goals.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work history
Senior Social Media & PR Lead
TeamSport
Nationwide
06.2022 - 08.2025
- Own and manage all social media platforms, content strategy, and customer service via social channels.
- Develop and execute a social media strategy aligned with business objectives, including performance tracking and KPI reporting.
- Lead and mentor content creators, fostering growth and ensuring consistent, high-quality output.
- Manage stakeholder and partner relationships across internal teams and external collaborators.
- Oversee PR efforts including media outreach, press coverage, and PR stunts.
- Act as the in-house presenter for video content, representing the brand both internally and externally.
- Build and engage a community of brand advocates and influencers to amplify reach.
- Transformed the social media offering, significantly boosting engagement.
- Evolved into a trusted in-house presenter for internal and external communications.
- Orchestrated high-impact PR stunts, generating strong media coverage and brand awareness.
- Built strategic influencer partnerships, driving measurable increases in social reach.
- Led successful press campaigns in the absence of a PR team, securing coverage in key media outlets.
Board Member (Voluntary)
Arsenal Supporters Trust
London
01.2015 - 08.2025
- Lead all communications across social channels, driving engagement and community involvement.
- Manage campaigns include planning and delivery.
- Regularly appear on national media (Sky Sports News, BBC, ITV, Talk Sport) to represent the trust.
- Work with Arsenal executives, Premier League officials, and other stakeholders on national football campaigns and communications.
- Improved board meeting efficiency by streamlining decision-making processes.
Senior Social Media Manager
Thames Water
Reading, Berkshire
01.2018 - 05.2022
- Developed and led the social media strategy across all channels, aligned with broader marketing and PR goals.
- Built and managed an online community to boost customer engagement and interaction.
- Oversaw real-time social communications during major operational incidents, ensuring clear and timely updates.
- Reported regularly on KPIs and insights to inform strategy and drive performance.
- Managed and developed a high-performing team (Community Manager & Social Media Executive).
- Directed social media elements of paid advertising campaigns to maximize reach and engagement.
- Managed relationships with influencers to expand brand presence and credibility.
- Effectively handled social media communications during critical events, reinforcing customer trust.
- Significantly increased social media following and engagement over a three-year period.
- Built and nurtured a high-performing team, contributing to career growth and exceeding performance targets.
- Led growth and structure of internal Diversity & Inclusion networks.
Social Media Manager
London City Airport (Contract)
London
01.2017 - 12.2017
- Led social media strategy and content creation across all platforms.
- Managed social customer service team, ensuring high-quality interactions.
- Planned and executed campaigns to drive engagement and visibility.
- Collaborated with stakeholders to maintain a consistent brand narrative.
- Increased Instagram followers by 20% and 'Live' video views by 22% within six months.
- Significantly enhanced customer service response times and satisfaction via social platforms.
Social Media Manager
HS2
08.2015 - 12.2016
- Spearheaded the implementation of new social platforms and managed supplier relationships.
- Led social campaigns and aligned with government communications teams.
- Drafted a five-year social media strategy, ensuring long-term success and adaptability.
- Increased social media following by 50% in just six months.
- Introduced paid social advertising to enhance brand awareness and campaign reach.
Social Media Manager
Network Rail
09.2012 - 07.2015
- Promoted from Social Media Executive to Manager, recognising leadership and strategic contributions.
- Launched and managed all social media platforms, growing them from the ground up.
- Led customer service efforts on social media, establishing a 24/7 service to enhance response times.
- Grew Twitter following from 4,000 to 100,000 during tenure.
- Successfully implemented a 24/7 social media customer service operation, improving service standards.
- Improved sentiment by 37% in the final year through targeted content and engagement strategies.
Education
BA hons - Business and Sport
University of Hertfordshire
Hatfield 09.2007 - 05.2011
Skills
- Social Media & Content Strategy
- Reporting & Budgeting
- Influencer Marketing
- Influencer partnerships
- PR campaign management
- Community management
- Social media strategy
- Content creation
- Hosting & Presenting
- PR & Media Relations
- Event Management
- Crisis Comms & Press Office
Websites
Affiliations
- Follow Arsenal home and away and work with the club on supporter issues
- Charity work - arranging fundraisers for some great causes
Timeline
Senior Social Media & PR Lead
TeamSport
06.2022 - 08.2025
Senior Social Media Manager
Thames Water
01.2018 - 05.2022
Social Media Manager
London City Airport (Contract)
01.2017 - 12.2017
Social Media Manager
HS2
08.2015 - 12.2016
Board Member (Voluntary)
Arsenal Supporters Trust
01.2015 - 08.2025
Social Media Manager
Network Rail
09.2012 - 07.2015
BA hons - Business and Sport
University of Hertfordshire
09.2007 - 05.2011
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