Natalie Vickers
Manchester,Lancashire
Summary
A highly motivated professional skilled in transforming complex data into actionable insights. Effectively led a team to support strategic decision-making through impactful data analysis.
Adept at building robust cross-functional stakeholder relationships and effectively collaborates with colleagues of all seniority levels to drive business growth.
A proficient user of the Mastercard Test & Learn platform with good knowledge and practical experience of improvement methodologies.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
Work History
Insights & Analytics Manager (Measurement)
Asda
Leeds
01.2024 - Current
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
- Agreed measurement and delivery of key strategic activity including store enhancements, kit innovations and space and range re-modelling.
- Applied knowledge of data modelling and statistical analysis to note trends and draw conclusions.
- Enhanced decision-making by analysing complex data sets.
- Coordinated high-volume workflow to complete simultaneous high-value and projects.
- Collaborated with cross-functional teams to implement operational improvements and business strategies.
Online Activation Executive
Pets at Home
Manchester
07.2022 - 12.2023
- Leveraged data analytics to inform strategic decision making.
- Fostered a powerful online presence through SEO tactics, attracting a larger audience base.
- Applied advanced analytics methods to solve critical business problems.
- Increased customer retention with targeted online promotions.
- Supported campaign success by adjusting content planning according to analytics and consumer feedback.
Online Promotions & Activation Coordinator
Pets at Home
Manchester
07.2019 - 07.2022
- Activated all online promotional activity for CRM, Trading and Subscriptions.
- Managed the process for raising invoices with suppliers for any online activity, monitored income vs. targets and reconciled.
- Monitored competitor activity and carried out benchmarking projects on product, price and campaigns.
- Monitored and reviewed opportunities to enhance the current offering online and recommended actions to help drive sales, profit and conversion online.
Customer Service Advisor
Pets at Home
Manchester
12.2012 - 07.2019
- Coordinated with other teams to resolve multi-faceted customer problems swiftly.
- Logged customer complaints accurately, expedited corrective actions effectively.
- Strengthened customer relationships with clear communication and problem-solving skills.
Store Colleague
Pets at Home
Manchester
03.2010 - 12.2012
- Built a rapport with customers to establish their pet care requirements and advised and recommended products and services accordingly.
- Promoted responsible pet ownership amongst customers
- Replenished stock to ensure full availability in store
- Completed sales correctly and efficiently at the till
Education
Bachelor of Arts - Business and Retail Management
Manchester Metropolitan University
Manchester 09.2017 - 06.2021
Diploma of Higher Education - Management & Leadership
Chartered Managers Institute
Manchester 09.2019 - 06.2021
Skills
- Adapting to change
- Building cross-functional relationships
- Business acumen
- Creative thinking
- Influential communication
- Knowledge of Mastercard Test & Learn
- Knowledge of Six Sigma methodology
- Managing difficult conversations
- Performance Management
- Problem-solving
- Process Improvement
- Process mapping
- SQL database understanding
- Team Leadership
Timeline
Insights & Analytics Manager (Measurement)
Asda
01.2024 - Current
Online Activation Executive
Pets at Home
07.2022 - 12.2023
Diploma of Higher Education - Management & Leadership
Chartered Managers Institute
09.2019 - 06.2021
Online Promotions & Activation Coordinator
Pets at Home
07.2019 - 07.2022
Bachelor of Arts - Business and Retail Management
Manchester Metropolitan University
09.2017 - 06.2021
Customer Service Advisor
Pets at Home
12.2012 - 07.2019
Store Colleague
Pets at Home
03.2010 - 12.2012
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