Natalie Heath
Barford St Michael
Summary
Dedicated and adaptable professional with a proactive attitude and proven track record in event management and sales, notably with Audi UK. Excelled in cultivating prestige brand loyalty and managing client relationships, leveraging excellent interpersonal skills and efficient planning. Eager to return to the workplace and contribute to a dynamic team to assist in meeting organisational goals.
Overview
30
30
years of professional experience
Work History
Stay At Home Mum
Self Employed
07.2013 - Current
- All childcare and household management tasks
- As Chair of PTA at The Croft Preparatory School from 2015-2021, led fundraising initiatives for substantial contributions towards educational enhancements and charity
Head of Events
Audi UK
Milton Keynes
01.2012 - 06.2013
- Sabbatical cover for Head of Events Role
- Management of internal events team and external agency roster
- Management of £25m events budget
- Work closely with PR and Marketing Division on an aligned strategy to support Global sales targets
- Design and execution of all Audi UK launch, Customer, Investor, Audi Franchise network and internal rewards events.
- Ensured high-profile attendee satisfaction at prestigious events including Cartier Polo.
Event Producer
Self Employed
Oxfordshire
09.2009 - 01.2012
- Freelance Event Producer working primarily with Audi UK and their franchise partners to deliver high-end, unique, experiential customer experiences.
- Design and delivery of "The Audi Showcase Event" template across the UK Audi Network, protecting the Audi brand identity at all customer touch points.
- Highest quality venue search and selection to enhance and underpin Audi brand values and customer experience
- Management of multi-supplier event build and delivery.
- Full post-campaign reporting to the Audi Franchise Network
- Act as an on-the-ground Audi Ambassador to retail customers during events to ensure consistency of brand experience
- Relationship Management with Audi UK client base
Head of Group Sales
St Ives PLC
London
09.2005 - 07.2009
- Developed and implemented creative strategies to increase cross-sales volume across all divisions within St Ives PLC
- Work with Sales Directors and CEO's of each division to pitch for and win multi-division print media contracts
- Manage the centralised Client Relationship Management team
- Managed company-wide adherence to client contract SLAs among multiple partners nationally
Research & Marketing Executive
Chrysalis Radio
Birmingham And London
11.1994 - 03.2003
- After the launch of 100.7 Heart FM, identify a client base and create compelling sales pitches based on consumer data vs. listening demographics. demographics
- Account manage a client list of local advertisers ensuring their commercial production and planning delivered an OTH of 3 or more consistently
- Deliver post-campaign analysis to clients
- Attend and deliver client hospitality
- Consistently meet monthly, quarterly and annual sales targets
- Assist in the sales launch of Heart 106.2 and subsequent station acquisitions nationwide
Education
Bachelor of Arts - Research & Social Science
Southampton University
Southampton07-1994
Skills
- Excellent interpersonal skills
- Proven client relationship expertise
- Efficient planning and delivery management
- Strong organisational skills
- Brand engagement and loyalty cultivation
- Luxury brand reputation safeguarding
Timeline
Stay At Home Mum
Self Employed
07.2013 - Current
Head of Events
Audi UK
01.2012 - 06.2013
Event Producer
Self Employed
09.2009 - 01.2012
Head of Group Sales
St Ives PLC
09.2005 - 07.2009
Research & Marketing Executive
Chrysalis Radio
11.1994 - 03.2003
Bachelor of Arts - Research & Social Science
Southampton University
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