MUSA AYOOB

A commercially driven and results-oriented Sales Leader with 15+ years of experience delivering new business revenue across recruitment, SaaS, cybersecurity, telecommunications, FMCG, and B2B services. Renowned for consistently exceeding targets and securing strategic accounts through consultative sales, market insight, and customer-first relationships. My sales career began in the early 2000s in B2B investment and commercial sales before expanding into IT, cyber recruitment, and SaaS solutions. At TotalJobs Group, I hit 104% of annual sales target, generating over £145,000 in revenue and closing £50,000 in new business. At Handepay, I was solely responsible for new business acquisition and exceeded targets with top Trustpilot reviews. At NQB Recruitment Solutions, I led all new business development efforts, growing annual revenue to £200,000 and generating over £207,000 in confirmed placement fees in 2022–23 alone. During my tenure as Sales Director at Richfields Trading in the UAE, we grew the business to $2 million in turnover, exporting to the USA while also distributing locally across Abu Dhabi and Dubai. With a strong commercial mindset, a deep network, and refined consultative skills, I’m now seeking a senior sales role where I can drive pipeline growth, secure high-value accounts, and lead customer engagement strategies.

• Generated £207,988 in placement revenue in 2022–23 with 36 placements and an average fee of £5,604
• Achieved 104% of sales target at TotalJobs Group, generating £145,000 YTD and £50,000 new business revenue
• Delivered 100% new business revenue at Handepay across B2B merchant services
• Grew Richfields Foodstuff Trading UAE to $2 million turnover, exporting to the USA and distributing across Abu Dhabi & Dubai
• Secured PSL agreements with Buro Happold, Arcadis, Informed Solutions, Samurai Digital and others
• Closed top individual recruitment deals at £14,000, and £13,500
• Built and led the full recruitment strategy for Samurai Digital, completing their cyber sales & tech teams in 12 months

• CRM & Outreach: HubSpot, Apollo, LinkedIn Premium, Loxo, Recruit CRM, Vincere, LinkedIn Recruiter + LinkedIn Recruiter Lite
• Productivity: MS Office (Word, Excel, PowerPoint, Outlook, Teams)
• Sales Enablement: Canva, Google Slides
• AI Technology: ChatGPT, Chat Smith