muhammad Usama
hatfield,Hertfordshire
Summary
A versatile digital marketer with expertise in content creation, creative branding, and social media advertising. Adept at using Adobe Illustrator, I bring a unique blend of technical and artistic skills to elevate brand narratives and drive marketing success. Skilled in Facebook and Instagram advertising, I have a track record of delivering impactful campaigns that generate leads, engage audiences, and increase brand visibility. Proficient in managing reporting tools and analytics dashboards. Portfolio showcases skills in action.
Overview
6
6
years of professional experience
7
7
years of post-secondary education
Work history
crew member
McDonald's
hatfield, Hertfordshire
12.2022 - Current
- Supported store goals by maximizing sales opportunities and providing great quality service.
- Flexibly took on various roles to support workflow.
- Served high volumes of guests in fast-paced service environments with exceptional customer care.
- Prepared food and beverages within target timeframes.
- Train 3 new crew members
HR Generalist
MedcareMSO
11.2021 - 06.2022
- Employee relations : Reviewed existing policies and procedures to make recommendations for enhancing work productivity, recruitment, hiring processes and talent management
- Learning & Development: Support the annual performance and appraisal review to ensure full compliance, that development needs are captured and fed into relevant training plans. Support Managers on performance improvement issues.
- Recruiting: Talent hunting using different platforms and close positions on earliest by creating efficient pipeline .
- Onboarding : Oversee the induction and onboarding process to ensure full compliance to relevant processes and policies.
- Engagement & communication: handle day to day queries of 700+ employees
Digital Marketing Executive
Tameer group
07.2021 - 10.2021
- Boosted web traffic through strategic content marketing.
- Executed digital communications plan across multiple digital channels, achieving consistent branding and messaging.
- Market their two main construction projects
- Managed 4+ social media accounts, including Facebook, Instagram, Twitter, Snapchat.
- Identified trends and insights to optimize digital marketing spending and increase ROI.
Digital Marketing Intern
Travelocity
06.2019 - 09.2019
- Created optimized ads and social media content.
- Enhanced digital marketing strategies by providing innovative content ideas.
- Managed email campaigns by generating 100s of personalized emails.
Accounting Finance Intern
AJS accounting firm
05.2017 - 08.2017
- Used accounting software to generate reports and perform other accounting duties.
- Helped with forecasting and budgeting to manage expenses.
- Prepared income statement and balance sheet of Toyota Pakistan and Interloop
- learned to file tax returns
Education
Master of Business Administration - Management with Digital marketing
University of Hertfordshire
Hatfield 09.2022 - 09.2023
Bachelor of Business Administration - Marketing and Media
Lahore School of Economics
Lahore, Pakistan 08.2017 - 06.2021
A-Levels - Business
Lahore Grammar School
Pakistan 05.2015 - 07.2017
Skills
- Google AdWords
- Content Development
- SEO
- Email marketing
- Social media strategy
- Company branding
- Data analysis ( Power Bi )
Languages
English
Fluent
Hindi
Fluent
Urdu
Native
Work availability
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
morning
afternoon
evening
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Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Timeline
crew member
McDonald's
12.2022 - Current
Master of Business Administration - Management with Digital marketing
University of Hertfordshire
09.2022 - 09.2023
HR Generalist
MedcareMSO
11.2021 - 06.2022
Digital Marketing Executive
Tameer group
07.2021 - 10.2021
Digital Marketing Intern
Travelocity
06.2019 - 09.2019
Bachelor of Business Administration - Marketing and Media
Lahore School of Economics
08.2017 - 06.2021
Accounting Finance Intern
AJS accounting firm
05.2017 - 08.2017
A-Levels - Business
Lahore Grammar School
05.2015 - 07.2017
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