MICHAEL POLLARD

• Owned leadership of multiple direct reports for business team targeting independent hold co agencies.
• Drove strategic planning and implementation to maintain accountability for core commercial objectives.
• Set long-term strategic goals for top 20 clients using market analysis and quarterly planning.

• Agency Lead in Australia & New Zealand Growth Team & Agency Team
• Founding member group & key contributor to launching Independent Agency team in Australia
• Spearheaded agency partnership local and global initiatives across 40 key digital agencies (100+ in 2021)
• Quadrupled revenue in under 2 years through strategic education, multiple trade deals, and cross-functional collaboration
• Defined and executed national growth strategies in partnership with creative, product, and marketing science teams in Australia, USA, Singapore, Dubai & United Kingdom

• Managed and mentored a team of 6 across agency and direct sales areas.
• Managed daily agency and direct sales campaign delivery and creative solution briefs.
• Drove 25% of company revenue through exhibitor partner relationships and follow-ups.
• Delivered board-to-board presentations and handled annual deal implementation across trading teams.
• Improved agency campaign execution for Vue, Odeon, Picturehouse, Cineworld, and Curzon.

• Negotiated on-screen and off-screen inventory deals with DCM exhibitors consistently.
• Structured inventory offers into clear deal terms to drive commercial growth.
• Supported partner teams with campaign implementation using agreed inventory schedules.

• Drove revenue generation across groupm patch through key media partners.
• Managed reporting for Group Head while scaling Mindshare Maxus and MEC.
• Delivered cinema-focused briefs through proactive proposals and innovation leadership.
• Led cross-functional teams to deliver on innovative project goals.

• Managed three direct reports, including sales and operations support roles.
• Owned company P&L across commercial and operations activity.
  Developed business strategy, driving revenue through on-car advertising and digital offerings.
• Led online recruitment for Australian drivers using incentives, giveaways, and CRM competitions.
• Organised and implemented online and offline campaigns across multiple verticals nationwide.

• Drove revenue growth across Australian media agency portfolio, reporting to group sales manager.
• Met quarterly budget targets and maintained relationships across business stakeholders.
• Built key partnerships and revenue with major advertisers using Universal McCann initiative Match Media and Ikon.
• Applied cinema product knowledge to retain long-term partnerships with precision.
• Monitored and optimised campaigns weekly with operations department for delivery success.

• Managed client portfolio across News Limited and MLC daily operations.
• Planned and bought multiple media types for major products.
• Supported managerial buying across MLC and Sydney Fertility branches.
• Implemented buying and strategic deals across the full patch.
• Delivered client insights to guide TV, press, outdoor, and radio buying.

• Key agency contact working in strategy and a senior buying role for Volvo, Castrol Tourism New Zealand as part of ‘The Exchange'
  
• Focus on external client presentations, campaign tracking as well as providing audience insight into buying metrics
  
• Managed client campaign budgets, presented strategic and buying responses to briefs as key media campaign contact
  
• Mindshare Out Of Home Champion, selected as part of ‘The Exchange' to present analysis on wider agency OOH consumption & insight into buying trends

· Responsible for data entry, tracking and all campaign performance across HSBC, Tefal & IBM · Winner of 2008 Mindshare TV Buyers Course · Major focus on all offline buying – TV, Radio, Press & outdoor.