MICHAEL POLLARD

• Led strategic planning & implementation, enhancing focus on core objectives.
• Managed multiple direct reports of business team targeting Independent & Hold Co agencies in UK media market.
• Fostered client relationships to drive business growth (£5M+)
• Formulated long-term strategic goals through detailed market analysis.
• Identified and pursued new business opportunities, increasing revenue streams.

• Agency Lead in Australia & New Zealand Growth Team & Agency Team
• Reporting to both Head of Growth & Head of Agency Australia & New Zealand
• Spearheaded agency partnerships across 100+ ATL/BTL, creative, digital agencies
• Founding member group & key contributor to launching Independent Agency team in Australia
• Focus on C-Suite engagement across APAC region
• Quadrupled revenue in under 2 years through strategic education, multiple trade deals, and cross-functional collaboration
• Defined and executed national growth strategies in partnership with creative, product, and marketing science teams in Australia, USA, Singapore, Dubai & United Kingdom

• Managed and mentored team of six
• Agency/Direct Sales, Campaign Management & Creative Solutions/Innovation departments
• Responsible for driving 25% of DCM Company Revenue ($200M+ gross annual turnover) via all exhibitors including VUE, Odeon, Picturehouse, Cineworld, Curzon)
• Conducted board to board presentations and implemented annual deals amongst trading teams at major agency networks and direct client
• Training mentor for younger company members, including market trend analysis & trading/negotiations
• UK Media Sales Team of Year at MWA awards beating ITV, Channel 4, Primesight, Twitter & Clear Channel
• 29%YOY growth in 2019, 34% YOY growth in 2018, 24% YOY growth in 2017
• Awarded 2019 UK Team of Year Award

• Generated commercial growth across specific DCM exhibitors through implementing onscreen & offscreen inventory deals
• Negotiated large scale partnerships with key industry relationships and organised internal and external campaign implementation
• Provided strategy insight into film product opportunities, cinema trends and best creative practice
• Specialised in creative solutions management and worked cross functionally with external partners to package & sell joint media opportunities
• Results included 26% YOY growth for Creative Solutions market sector

• Generated creative solutions revenue across GroupM patch, namely through Mindshare, Maxus, MEC, MediaEdge whilst reporting to Group Head
• Drove strategically led responses for both domestic and international brands through collaboration with external film distributor partners
• Demonstrated Cinema Innovation leadership & prepared strategic responses for all incoming briefs and proactive proposals
• Acted as internal VUE exhibitor ambassador for DCM and created online, outdoor & onscreen opportunities for direct advertisers and agencies
• Grew GroupM revenue over 22% - huge effort given previous year YOY increases

· Managed three direct reports (2 x Sales Managers & 1 x Operations Executive)
· Responsible for Company P&L across all commercial and operations activity
· Developed business strategy and revenue generation via on-car advertising & digital offering to major agencies and direct business across Australia
· Responsible for online recruitment program for Australian drivers – creating incentives, giveaways and online competitions via CRM & Social
· Organised and implemented multiple campaigns via numerous verticals for online & offline campaigns right across Australia

· Responsible for revenue growth amongst portfolio of Australian media agencies – reporting to the Group Sales Manager
· Met strict quarterly budgets and managed relationships at all levels of business
· Generated key partnerships and revenue via major advertisers such as Australian Federal Government, Hyundai, KIA & Nando's via Universal McCann, Initiative, Match Media & IKON
· Acted as cinema product expert, utilising significant product and market knowledge to drive long term partnership retention
· Tracked and optimised campaigns with the Operations department to ensure successful campaign delivery each week

· Managed client portfolio across NewsLimited & MLC
· Focus on planning and buying multiple media types for major products – especially
CarsGuide & CareerOne across the NewsLimited Group
· Provided managerial buying support across MLC & Sydney Fertility (Sydney & Perth
branches)
· Implemented buying and strategic deals across the entire patch across all designated client
products
· Provided client insight for strategy and delivery across all campaigns with a focus on TV Buying, Press, Outdoor & Radio

· Key agency contact working in strategy and a senior buying role for Volvo, Castrol Tourism New Zealand as part of ‘The Exchange'
· Focus on external client presentations, campaign tracking as well as providing audience insight into buying metrics
· Managed client campaign budgets, presented strategic and buying responses to briefs as key media campaign contact
· Mindshare Out Of Home Champion, selected as part of ‘The Exchange' to present analysis on wider agency OOH consumption & insight into buying trends

· Responsible for data entry, tracking and all campaign performance across HSBC, Tefal & IBM
· Winner of 2008 Mindshare TV Buyers Course
· Major focus on all offline buying – TV, Radio, Press & Outdoor

· Managed client relationships, generated new business sales and ensured relationships were built with new business
· Role in the classifieds department for the Courier Newspapers & Magazines, which circulate
Sydney – Wentworth Courier, CENTRAL, Southern Courier, Inner Western Courier, North Side
Couriter, City Weekly, 9to5, Village Voice Balmain & Drummoyne, Village Voice Eastern
Beaches & Harbourside.