Summary
Overview
Work History
Education
Skills
Languages
Timeline
Certification
Interests And Accomplishments
References
Interests And Accomplishments

Meghna Guha

Buckingham

Summary

Seasoned Marketing and Sales Professional with 7+ years of experience in fintech, consumer goods, and event management. Proven expertise in driving revenue growth, managing cross-functional teams, and executing impactful digital and offline campaigns. Skilled in business development, financial analysis, CRM, and strategic partnerships, with a strong track record of building client portfolios and enhancing brand visibility. Holds an MBA in Marketing and currently pursuing an MSc in Strategic Marketing and Consumer Behavior to further enhance skills and stay abreast of industry trends.

Overview

9
9
years of professional experience
1
1
Certificate

Work History

BUSINESS DEVELOPMENT MANAGER

PAYMETRYX
09.2024 - Current
  • Identify and secure new business opportunities in payment solutions, fintech, and financial services sectors.
  • Develop and maintain strong relationships with clients, partners, and key stakeholders.
  • Conduct market research to identify trends and opportunities in digital payments and e-commerce sectors.
  • Create and execute strategic sales plans to meet revenue goals and expand the customer base.
  • Collaborate with cross-functional teams (marketing, product, operations) to ensure alignment with business goals.
  • Monitor industry trends and competitor activities to stay ahead in the payment solutions landscape.
  • Negotiate contracts and manage end-to-end sales process from lead generation to closing deals.
  • Present and pitch Paymetryx products and services to prospective clients in a compelling manner.
  • Analyze performance metrics and KPIs, providing regular reports to senior management.
  • Participate in industry events and networking opportunities to increase brand visibility.

SENIOR MANAGER MSME ALLIANCES

YES Bank
10.2022 - 08.2023
  • Drove Working Capital Loan Lead Generation for Medium and Small Enterprises (MIB & SEB), achieving ₹25 Cr in revenue within six months and a 20% revenue increase through strategic financial analysis, partnerships, and MOUs with key associations.
  • Implemented Data-Driven Financial Modeling, enhancing business strategy and improving decision-making accuracy by 15%.
  • Collaborated with Cross-Functional Teams and associations like Jeedimetla Industrial Association, resulting in a 30% increase in loan disbursements.
  • Led Relationship Managers, growing the DSA business segment by 25%.
  • Presented Financial Reports contributing to a 10% market share increase.
  • Consistently Exceeded Targets, earning awards and maintaining a 95% client satisfaction rate.

BUSINESS DEVELOPMENT MANAGER

OLA
04.2022 - 09.2022
  • Led Team of Four Charging Champions in Telangana, increasing EV charging station market penetration by 40% through customer needs analysis and location research.
  • Exceeded Targets by securing high-value contracts, driving a 50% rise in EV charging station installations.
  • Implemented Structured Funnel Management System, enhancing lead tracking and conversion rates by 30%, shortening the sales cycle by 25%.
  • Trained and Motivated Team, achieving 35% overachievement of state-level targets.
  • Built Long-Term Partnerships, leading to a 20% increase in successful installations.
  • Organized BTL Activations, boosting inquiries and new partnerships by 45%.
  • Monitored Sales Records and Reporting, improving performance accuracy by 25%.
  • Ensured 100% Compliance with legal guidelines for contracts.

CORPORATE SALES MANAGER

MyGate
11.2021 - 03.2022
  • Drove Strategic Partnerships, generating ₹40L+ in revenue through effective lead nurturing, client visits, and high-impact campaigns for Toothsi, Skinnsi, Vedaearth, Byju's, and Porsche.
  • Managed Brand Portfolio, developing propositions and leading multi-channel marketing strategies across 50+ gated societies, including advertising, pricing, packaging, and promotions.
  • Researched Industry Players, crafting outreach solutions via MyGate, leading to expanded brand partnerships.
  • Pioneered Sampling Activities, enhancing brand visibility and engagement in targeted gated communities.
  • Negotiated Contracts, driving substantial revenue growth and long-term partnerships.
  • Executed Multi-Channel Campaigns, boosting market penetration and brand recognition.
  • Increased Revenue by 8% through supplier relationship leverage and negotiations.

BUSINESS DEVELOPMENT MANAGER

LBB (Little Black Book)
05.2021 - 08.2021
  • Spearheaded Ad Campaigns on Instagram, Facebook, and LBB Marketplace for brands like Mamaearth, Helly and Chilly, and Vikaraholistic, driving enhanced brand engagement and visibility.
  • Generated ₹5.2 Lakhs in revenue in two months, exceeding individual sales targets by 30% through strategic ad space sales and campaign optimizations.
  • Crafted End-to-End Social Media Strategies, including data tracking, organic boosting, and audience segmentation, improving campaign reach by 40% and brand engagement by 35%.
  • Onboarded Notable Brands such as Vega Helmet, Big Basket, and Haldiram, expanding client portfolio and diversifying revenue streams by 25%.
  • Managed Diverse Ad Campaigns and Instagram contests, increasing audience interaction by 50% and fostering long-term brand engagement.
  • Executed ATL Activations and Promotions, successfully coordinating with cross-functional teams for seamless execution.

ACCOUNTS MANAGER

Radio Mirchi (Times Group of India)
01.2020 - 08.2020
  • Generated Revenue through FCT, Non-FCT, and Web Radio by integrating content, securing show sponsorships, and managing campaigns, achieving a 20% increase in annual revenue.
  • Surpassed Revenue Targets by identifying focus markets and leveraging client relationships, resulting in 25% growth in new business and upselling existing accounts.
  • Acquired and Negotiated Contracts, leading to a 30% increase in contract value by enhancing client solutions with tailored presentations through ATL nad BTL activations.
  • Managed 250+ Accounts, contributing to a 15% increase in overall revenue through creative, integrated campaigns.
  • Executed Major Events such as Mirchi Neon Marathon, delivering ₹1.5 Cr in revenue with a 25% increase compared to the previous Year.
  • Prepared Sales Reports and analyzed market trends improving sales forecasting.
  • Collaborated with Creative Team to ensure 95% alignment with client expectations, enhancing campaign effectiveness.
  • Streamlined Payment Collections, improving cash flow management.

SENIOR EXECUTIVE - ONLINE REPUTATION MANAGEMENT

Swiggy
03.2019 - 01.2020
  • Led Social Media Strategy across platforms (Facebook, Instagram, LinkedIn, etc.), enhancing brand presence and engagement by 30% and increasing follower growth by 25%.
  • Pioneered Crisis Management Protocols, improving response times by 40% and reducing negative sentiment.
  • Developed Key Partnerships with restaurants and cloud kitchens, leading to a 20% increase in partnership renewals and positive feedback.
  • Delivered Monitoring Reports using One Direct, Sprinklr, and Fresh Desk, resulting in improvement in campaign performance.
  • Created Master Templates, boosting content production efficiency by 25%.
  • Trained 200+ Employees, improving team performance metrics by 30%.
  • Executed Online Reputation Strategies, elevating brand perception.
  • Coordinated Social Media Campaigns, driving a 25% increase in effectiveness and customer retention.

SALES OFFICER

Indiabulls Housing Finance Ltd
06.2016 - 08.2018
  • Generated ₹5 Cr+ Monthly Revenue through home loans, LAP, and mortgage loans, exceeding branch targets by 40%.
  • Led Team of 11 RMs, increasing performance by 30% and consistently achieving targets.
  • Cross-Sold Insurance Products, enhancing revenue streams by 20% with providers like HDFC and ICICI.
  • Built Relationships with developers (Lodha, Paradise Group), securing high-value deals and increasing revenue by 25%.
  • Executed Sales Promotions, leading to a 35% increase in lead generation and 25% boost in customer acquisition.
  • Ensured 100% Compliance with credit policy, managing risk effectively.
  • Won Five Sales Contests, contributing to increase in performance metrics.
  • Trained and Motivated DSTs, improving productivity
  • Drove LAP Growth, expanding mortgage portfolio
  • Managed Branch Operations, achieving 20% growth in business goals.

INTERN

TATA STEEL
05.2015 - 07.2015
  • Market Assessment of Roofing Accessories - Market analysis of different roofing accessories and products.
  • Benchmarked Tata Steel's roofing accessories against various competitors in terms of price, product quality, Product features.

Education

Master of Science -

University Of Buckingham, Buckingham, United Kingdom
09.2024

MBA - Marketing

D.Y Patil School Of Management, Mumbai, India
06.2016

CGPA: 5.44, Passed with Distinction

Bachelors of Commerce - Commerce

Dayananda Sagar College, Bangalore, India
06.2013

Aggregate: 61%

Skills

  • CRM Software proficiency
  • Data analysis skills
  • Web analytics understanding
  • Social media management
  • Business consultancy
  • Marketing strategy development
  • Financial analysis and modeling
  • Market research and analysis
  • CRM and team management
  • Campaign management
  • Social media strategy
  • Sales and revenue generation
  • Strategic planning

Languages

English (Native)
Bengali (Native)
Hindi (Native)
Marathi (Proficient)
Assamese (Highly proficient)

Timeline

BUSINESS DEVELOPMENT MANAGER - PAYMETRYX
09.2024 - Current
SENIOR MANAGER MSME ALLIANCES - YES Bank
10.2022 - 08.2023
BUSINESS DEVELOPMENT MANAGER - OLA
04.2022 - 09.2022
CORPORATE SALES MANAGER - MyGate
11.2021 - 03.2022
BUSINESS DEVELOPMENT MANAGER - LBB (Little Black Book)
05.2021 - 08.2021
ACCOUNTS MANAGER - Radio Mirchi (Times Group of India)
01.2020 - 08.2020
SENIOR EXECUTIVE - ONLINE REPUTATION MANAGEMENT - Swiggy
03.2019 - 01.2020
SALES OFFICER - Indiabulls Housing Finance Ltd
06.2016 - 08.2018
INTERN - TATA STEEL
05.2015 - 07.2015
University Of Buckingham - Master of Science,
D.Y Patil School Of Management - MBA, Marketing
Dayananda Sagar College - Bachelors of Commerce, Commerce

Certification

LEAN SIX SIGMA GREEN BELT Jul 2024

ILSSI Certification

Interests And Accomplishments

INTERESTS

  • Actively participate in basketball, cricket, and swimming, demonstrating commitment to

physical fitness, teamwork, and strategic thinking.

  • Enthusiastically explore and stay updated on daily market trends, reflecting a keen interest

in industry developments and economic insights.

  • Regularly follow news on international humanitarian policies and acts, showcasing a

strong interest in global issues and social responsibility


ACCOMPLISHMENTS

  • Won Silver Medal at National Basketball Championship (U-17) and Gold in Zonal and District

Championships.

  • Ranked 3rd in the National Painting Exam.
  • Captained the Women's Basketball Team at Loyola School, Jamshedpur.
  • Secured top rank at multiple inter school and zonal level debate and extempore.
  • Lead successful volunteering campaigns and drives on behalf of lions club for helpage India NGO.

References

Available on Request.

Interests And Accomplishments

INTERESTS

  • Actively participate in basketball, cricket, and swimming, demonstrating commitment to

physical fitness, teamwork, and strategic thinking.

  • Enthusiastically explore and stay updated on daily market trends, reflecting a keen interest

in industry developments and economic insights.

  • Regularly follow news on international humanitarian policies and acts, showcasing a

strong interest in global issues and social responsibility


ACCOMPLISHMENTS

  • Won Silver Medal at National Basketball Championship (U-17) and Gold in Zonal and District

Championships.

  • Ranked 3rd in the National Painting Exam.
  • Captained the Women's Basketball Team at Loyola School, Jamshedpur.
  • Secured top rank at multiple inter school and zonal level debate and extempore.
  • Lead successful volunteering campaigns and drives on behalf of lions club for helpage India NGO.

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Meghna Guha