Matthew Wilson
Carrickmacross,Monaghan
Summary
Dynamic and results-driven professional with a strong expertise in pitching and presentation, leadership communication, and team leadership. Proven track record in executing direct mail campaigns and relationship marketing strategies, enhancing competitive intelligence, and managing budgets effectively. Adept at training and mentoring teams, planning trade shows, and delivering exceptional customer service. Committed to leveraging skills in a challenging role that fosters growth and innovation.
Overview
34
34
years of professional experience
2
2
years of post-secondary education
Work history
Sales-Technical-Marketing Director
Cobb Europe
Colchester, Essex
05.2020 - Current
- Directed data analysis efforts to review product trials and optimise product development.
- Directed cross-regional team of sales and technical experts throughout EMEA.
- Cultivated relationships with key Poultry industry stakeholders, securing sales and distribution partnerships.
- Submitted annual department budgets consistently achieving
- Executed targeted industry marketing campaigns through digital, social media and email channels.
- Facilitated organisation of customer in-house and regional technical schools
Technical Director EMEA
Cobb Europe
Colchester, Essex
01.2011 - 05.2020
- Direct a team of technical managers and specialists throughout EMEA region.
- Formulated advanced technical recommendation documents
- Customer data evaluation to determine performance optimisation
- Directed execution of in-house and customer product trials
- Conducted presentations for customer and industry events focusing on best practices.
- Supervised budget allocation for trials and team expenditures
Global Broiler and Ventilation Specialist
Cobb Vantress
Springdale USA, USA
10.2001 - 01.2011
- Aided distributors and clients through direct field and farm engagement
- Established global recommendations for broilers and ventilation, integrating guides alongside published industry articles.
- Training both customer inhouse-Cobb schools & seminars and invited industry events
- Practical field demonstrations of optimal industry practice methods
- Analysis of customer performance data to recognise optimisation avenues
- Development of field instruments and methods to enhance performance
National Broiler Technical Specialist
ABN
Northallerton, North Yorkshire
10.1996 - 10.2001
- Administered nationwide customer technical support services
- Manage personal sales accounts handling 55,000 tonnes annually
- Delivered impactful training sessions to increase staff technical proficiency.
- Managed customer field trials
- Managed customer new builds by designing technical specifications for equipment and housing
- Facilitated technical support services for one million broiler spaces in ABN
Assistant Broiler farms manager
Hamish Morrison
Earlston, The Scottish Borders
11.1994 - 10.2001
- Directed operations of nine broiler farms, achieving efficiency and profitability in production of over 200,000 broilers per week.
- Managed weekly scheduling of chick placement and broiler slaughtering.
- Enforced safety regulations to reduce workplace accidents.
- Led performance reviews, identified areas for improvement.
- Assisted in development and realisation of first tunnel-ventilated broiler farms launched in UK.
Broiler fieldsman
Carton Bros-Manor farm
Shercock, Ireland
07.1991 - 11.1994
- Facilitated planning for weekly broiler slaughter of 700,000 broilers per week.
- Managed technical support for 55 contract broiler farmers
- Contributed to development of procedure manuals for broiler contract farms.
- Formulated optimal ventilation practices across diverse housing types, utilising natural ventilation and negative pressure models.
- Assessed effective bio-security measures across farming base
- Coordinated adherence to company regulations in collaboration with independent farmers.
Education
Diploma in Poultry Production - Poultry Production
Mellowes Agricultural college
Athenry Galway 10.1989 - 06.1991
Skills
- Pitching and presentation
- Leadership communication
- Direct mail campaigns
- Competitive intelligence
- Team Leadership
- Budget management
- Relationship marketing
- Training and mentoring
- Trade show planning
- Customer service orientated
References
References available upon request.
Timeline
Sales-Technical-Marketing Director
Cobb Europe
05.2020 - Current
Technical Director EMEA
Cobb Europe
01.2011 - 05.2020
Global Broiler and Ventilation Specialist
Cobb Vantress
10.2001 - 01.2011
National Broiler Technical Specialist
ABN
10.1996 - 10.2001
Assistant Broiler farms manager
Hamish Morrison
11.1994 - 10.2001
Broiler fieldsman
Carton Bros-Manor farm
07.1991 - 11.1994
Diploma in Poultry Production - Poultry Production
Mellowes Agricultural college
10.1989 - 06.1991