Sarah Bottomley
Oldham,Lancashire
Summary
Marketing and product professional with extensive retail experience. Proven ability to lead global cross-functional teams and implement digital transformation initiatives. Expertise in brand strategy, product development, and ROI optimization, leveraging international marketing and big data analytics to enhance brand equity and customer experience.
Overview
37
37
years of professional experience
Work history
Product & Marketing Director
Bupa UK
05.2021 - 08.2025
- Responsible for designing the Product and Marketing strategy for UK clinics, leading the charge into the self-pay private primary care sector and specialist Women's Health products
- Taking the product offering from a total of 7 products in 2021 to a current day portfolio of 25 delivering growth in excess of
- Weight Management
- Boots
- Tesco Bupa in a box
- Womens Tribe Parlimentary presence, EMBA, AllBright, Stylist,
Non-Executive Director
Juice Media
03.2016 - 03.2022
- As NED of Juice Media it is my role to keep the 'entrepreneurial' team on track and focussed on the strategic business plan, ensuring they hold onto their highly attractive USP of producing scroll stopping social and video content.
Managing Director
TheCommon
10.2019 - 06.2020
- Using my team of social experts, I set up a' social content agency' specialising in attracting 'youth audiences'. The strength of our offer was founded on being the first to identify new trends and shifts in social media behaviour to produce disruptive content that delivered results. We consistently breathed new life into social media strategies, weaponizing content to 'stop the scroll' and deliver maximum results, efficiently to effectively to the right audience.
Director of Marketing & Brands
01.2019 - 06.2020
- Working directly for the two business owners I was tasked with leading the marketing proposition of what was to become the new NUS Student Discount Card now known as TOTUM.
Group Head of Brand Development
International Personal Finance
09.2013 - 03.2016
- Directed the transformation of IPF from a legacy system to a digitally focused, multi-brand business.
- Developed and launched hapipozyczki.pl, a new digital lending proposition, enhancing customer access.
- Engaged in complex stakeholder management, securing support from territory CEOs and Marketing Directors.
Head of Marketing - Simply Be
JD Williams
03.2012 - 07.2013
- Led the marketing transformation for Simply Be, a key brand within JD Williams, enhancing the digital customer experience.
- Re-authored the brand narrative to resonate with modern fashion savvy 'Plus Size' consumers, driving engagement and loyalty.
- Implemented a digital-first marketing strategy that reversed a four-year decline in ladieswear sales, achieving a significant ROI improvement.
- Successfully launched into the USA market, procuring localised agency and PR teams.
Brand Director
HENLEYS CLOTHING LIMITED
03.2011 - 03.2012
- Led the revitalization of the iconic Henley's' menswear brand, preparing for a successful sale.
- Managed cross-functional teams in garment design and marketing, optimizing website performance and customer service.
- Authored and designed new menswear proposition targeted at the rising 'tailored' trend in order take share of market with a new more affluent audience.
- Achieved +18% forecast revenue in H1 and +24% in H2 raising the previous ATV from £65 to £123.
Retail Marketing Director
08.2002 - 05.2008
- Retail board member with direct responsibility for the Going Places brand and communications strategy, reporting to the Managing Director.
Founder and Director
Fuse Limited
09.2000 - 08.2002
- I established Fuse to utilise my previous experience in client and agency environments, targeting companies requiring interim or specialist marketing resource.
Brand Manager
01.1998 - 01.2000
- Reporting to the CEO responsible for a marketing team of nine, with an £8m budget. Developed marketing communications strategy for both consumer and trade within the UK and International Furniture market.
Account Director
WPP
01.1995 - 01.1998
- Working within a full service agency responsible for the management of account team members from media, creative, planning and finance to develop and implement effective communication campaigns. Working at a senior level with clients including Yorkshire Building Society, Phones4U, Gala Bingo and Co-operative Retail Services (non-food) handling a collective budget in excess of £35m.
National Marketing Manager
Iceland Foods
01.1989 - 01.1995
- Responsible for the execution of advertising campaigns at national, regional and local level for over 700 stores. Also responsible for the Bejam to Iceland re-branding communications and local competitor defence activity. This role required excellent relations with the regional sales controllers and store staff.
Education
Higher National Diploma - Business and Marketing
NEWI College
North WalesGCSEs -
The Alun School
Mold, Flintshire 04.2001 -
Skills
- Senior Stakeholder Management
- Global Cross-Functional Team Leadership
- Product Design & Development
- Product Operating Model
- Market Research & Analytics
- Customer Experience UX & UI
- ROI Optimization
- Multi-channel Retail
- Multi-channel Campaign Management
- Social Media Marketing
- International Marketing
- Product Category Management
- Big Data Analytics
- CRM Integration
- Digital Transformation
- Customer Insight
- Retail Partnership Marketing
- Leadership communication
- Pitching and presentation
- Trend forecasting
References
References available upon request.
Timeline
Product & Marketing Director
Bupa UK
05.2021 - 08.2025
Managing Director
TheCommon
10.2019 - 06.2020
Director of Marketing & Brands
01.2019 - 06.2020
Non-Executive Director
Juice Media
03.2016 - 03.2022
Group Head of Brand Development
International Personal Finance
09.2013 - 03.2016
Head of Marketing - Simply Be
JD Williams
03.2012 - 07.2013
Brand Director
HENLEYS CLOTHING LIMITED
03.2011 - 03.2012
Retail Marketing Director
08.2002 - 05.2008
GCSEs -
The Alun School
04.2001 -
Founder and Director
Fuse Limited
09.2000 - 08.2002
Brand Manager
01.1998 - 01.2000
Account Director
WPP
01.1995 - 01.1998
National Marketing Manager
Iceland Foods
01.1989 - 01.1995
Higher National Diploma - Business and Marketing
NEWI College
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