Matthew Sweeney

• Developed marketing plans to support department strategies.
• Worked closely across departments to implement latest findings from data and analytics.
• Conducted review of affiliate operations and commercials terms of our network, scoped requirements and created spec for migration to new 3rd party supplier.

• Improved efficiency of channel by scoping technical requirements for affiliate tracking and how they fit into broader business objectives, then implementing more advanced technical integration with Partnerize and giving us greater insights.
• Oversaw day to day management of affiliate programme across 9 territories.
• Worked closely with country managers to tailor affiliate marketing to local markets, collaborating across digital channels to maximise return on campaigns and ensure activity aligned.
• Optimised sales methods to best engage, acquire and retain customers.
• Developed marketing plans to support department strategies.

6 month contract with remit to migrate affiliate programme to new SaaS platform and train staff to manage the programme going forwards.

Conducted review and refined affiliate strategies to improve ROI.

• Oversaw smooth transition to new affiliate platform; managing the process from requirement definition to commercial negotiation and worked closely with technical teams to ensure successful implementation, without interruption to business.
• Successfully trained staff in understanding the platform and in best practices for the affiliate channel.

• Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
• Delivered exceptional customer service, addressing customer queries and handling customer complaints.
• Built rapport with new and existing customers to boost client retention.
• Oversaw account portfolio to deliver top-quality account services.

• Starting as Account Executive wherein I managed roughly 100 SME accounts; providing reactive management, assisting accounts with technical setup and acting as main point of contact

As account manager

• Complete management of affiliate programme for some of AWIN's largest clients in financial services, high end fashion and travel
• Provided exceptional client services, acting on their behalf in dealing with affiliates, managing commercial relationships and providing clients with confidence to further invest in the channel
• Creation of bespoke reports using excel and tableau to illustrate performance and give clients clarity in performance towards KPIs