Matthew King
Sheffield
Summary
Highly-motivated digital marketing specialist raising brand awareness and reputation through expert marketing strategy. Maintaining productive professional media relations for optimal brand exposure and increased company success. Highly skilled in Adobe Creative Cloud and photo/video editing. Eager to take on new challenges and increased accountability to contribute to company success.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work history
Social Media Manager
BistroBar
Sheffield
2025.02 - 2026.01
- Managed BistroBar's social media presense across Instagram, Facebook, and TikTok, creating engaging content that highlighted daily specials, events, and brand personality.
- Developed and executed monthly calendars to maintain consistent brand messaging and grow community engagement.
- Captured and edited photo/video content showcasing menu items, promotions, and behind-the-scenes moments that enhance customer interest.
- Analysed social media performance metrics to optimise posing strategies and improve reach, engagement, and follower growth.
Social Media & Content Specialist
Walnut Creative
Barnsley
2017.03 - 2020.01
- Created and executed multi-platform content strategies for clients, including Instagram, Facebook, and LinkedIn.
- Produced and edited photo/video content to elevate brand presence and audience engagment.
- Managed client social media accounts end-to-end, including content planning, community engagement, and analytics reporting.
- Monitored performance metrics and insights to optimise content strategies and improve reach, engagment, and overall campaign effectivness.
- Conducted competitor and trend analysis to keep content fresh, relevant, and aligned with industry best practices.
Visual Media Specialist
Camp Carolina
North Carolina
2015.05 - 2015.08
- Captured, edited, and delivered high-quality photo and video content documenting daily camp activities, special events, and camper experiences throughout the summer season.
- Managed the camps's visual media workflow, organising and uploading content for newsletters, social media, and parent communitication platforms.
- Collaborated with camp leadership to produce storytelling-driven media that highlighted the camp's culture, programs, and community.
- Ensured all visual content aligned with brand guidelines while maintaining a consistent and engaging aesthetic.
- Delivered quick-turnaround edits to meet daily and weekly content deadlines in a fast-paced, dynamic environment.
Education
Masters - Multimedia Journalism
Sheffield Hallam University
Sheffield 2019.09 - 2020.08
BA (HONS) - Photography
Sheffield Hallam University
Sheffield 2011.09 - 2014.08
Skills
- Social Media Strategy
- Content Creation
- Digital Advertising
- Community Management
- Email Marketing
- CRM
- SEO Basics
- Influencer Outreach
- Adobe Suite
- CapCut
- Metrics interpretation
- Copywriting proficiency
- Search engine marketing
- Brand understanding
- Campaign performance evaluation
- Canva designing
- Google Ads
Affiliations
- Bouldering
- Photography
- Video games
- Cooking
- Astronomy
References
References available upon request.
Timeline
Social Media Manager
BistroBar
2025.02 - 2026.01
Masters - Multimedia Journalism
Sheffield Hallam University
2019.09 - 2020.08
Social Media & Content Specialist
Walnut Creative
2017.03 - 2020.01
Visual Media Specialist
Camp Carolina
2015.05 - 2015.08
BA (HONS) - Photography
Sheffield Hallam University
2011.09 - 2014.08