Finlay Mattheis
Goole,East Yorkshire
Summary
Proficient in social media promotion and utilisation, with expertise in utilising various platforms to engage target audiences effectively. Skilled in recognising audience preferences and tailoring content to maximise impact. Demonstrates strong competence in social media strategies, ensuring optimal reach and engagement in the correct areas.
Overview
3
3
years of post-secondary education
5
5
years of professional experience
Work history
Social media manager
Goole AFC
Goole, East Riding of Yorkshire
2021.05 - Current
- Increased brand visibility by developing and implementing strategic social media campaigns focused on people locally to aid in boosting footfall on a match day.
- Started the Instagram and Tiktok accounts and have built a respectable following for the standard with the Tiktok account having the highest follower count of any in the division and has also engaged younger people locally with the football club.
- Managed social media channels including X, Facebook, Instagram, and Tiktok, enhancing engagement and interaction.
- Tracked trends to inform and adapt social media strategy for improved relevance and audience connection.
- Transformed social media channels for a more professional appearance and secured new revenue streams through sponsorship of team sheet and full-time graphics.
Press officer
Goole AFC
Goole, East Yorkshire
2021.05 - Current
- Created and released press statements to effectively communicate club news and events to the media and public.
- Produced match reports for each game to provide detailed insights for fans and stakeholders.
- Administered website by adding match reports and club statements, ensuring timely updates and accurate information for visitors.
Education
Bachelor of Arts - Sports Journalism
York St John University
York 2023.09 - 2026.06
Skills
- Social media strategy
- Social media utilization
- Campaign strategy
- Content strategy
- Audience targeting
- Social media utilization
- Campaign strategy
Timeline
Bachelor of Arts - Sports Journalism
York St John University
2023.09 - 2026.06
Social media manager
Goole AFC
2021.05 - Current
Press officer
Goole AFC
2021.05 - Current