Matthew Dunn
Nottingham,UK
Summary
Strategic executive with expertise in revenue and commercial strategy at CRO/MD level, driving P&L ownership and EBIT growth through innovative sales transformations. Experience in business development and market expansion, optimising profit margins through pricing and negotiation strategies. Proficient in SaaS and digital product commercialisation, focusing on scaling and restructuring while enhancing customer experience and stakeholder engagement.
Overview
28
28
years of professional experience
Work history
Commercial Director – UK
Polygon Group
London
2025.03 - 2026.05
- Member of UK Senior Leadership Team with enterprise accountability for £75m profitable revenue growth, commercial strategy, and market growth within a regulated insurance and property services business.
- Own and execute UK commercial transformation, VCP (Value Creation Plan) and revenue strategy, driving sustainable growth and margin performance, across existing & new markets.
- Lead pricing, contracting, and complex national framework contract negotiations with insurers, partners, and suppliers.
- Drive business development, market expansion, and strategic partnerships.
- Provide market, regulatory, and performance insight to inform Board and senior leadership decisions.
- Partner with Country President and SLT to shape long-term strategy, budgets, forecasts, and KPIs.
- Climate Digital Solutions / Insurance / Property Damage Control Specialists
Commercial Leadership, Sales, Go-to-Market (Portfolio / Advisory Roles)
Independent
2023.01 - 2025.03
- Led Sales, Go-to-Market, and P&L strategies, delivering sustained revenue growth and improved customer retention.
- Built and scaled commercial operating models across growth, turnaround, and transformation environments.
- Aligned Sales, Product, Marketing, and Operations, accelerating MVP releases and customer success outcomes.
- Mentored and coached senior leaders, strengthening execution capability and leadership depth.
- Non-Executive Board Trustee, Not-for-Profit Young Persons Charity.
Group Chief Sales & Commercial Officer / Chief Operating Officer
GDS Group
Bristol
2021.04 - 2022.05
- Led global sales, commercial, and operational strategy, aligning leadership teams to long-term growth objectives.
- Delivered +95% revenue growth and +240% EBIT improvement, materially strengthening financial performance.
- Recruited and onboarded key executives (CSO, CTO, CRO), significantly enhancing leadership capability.
- Implemented customer experience initiatives with measurable ROI, improving retention and satisfaction.
- Developed and launched new SaaS offering, unlocking new market opportunities.
Chief Sales & Revenue Officer / Go-to-Market Managing Director (UK & Ireland)
Experian Plc
London & Nottingham
2019.04 - 2021.04
- Held full responsibility for £500m+ revenue with complete P&L accountability.
- Led enterprise sales and complex data solutions delivery across regulated markets.
- Strengthened strategic client relationships, increasing engagement and long-term value.
- Supported global market expansion, contributing to sustained international growth.
- Implemented advanced sales strategies, materially improving commercial performance.
Divisional SVP / Managing Director – Business Information Services & Digital Marketing (UK & Ireland)
Experian Plc
London & Nottingham
2018.05 - 2019.04
- Led P&L, sales, and operations for a major UK&I division.
- Reversed -6% revenue decline to +6% growth within 12 months.
- Delivered £130m revenue acceleration and +18% EBIT growth.
- Defined strategic sales direction, market planning, and product portfolio reviews.
- Communicated vision and strategy across multi-year planning cycles.
Divisional SVP / Managing Director – Data & Analytics & Digital Marketing (UK & EMEA)
Experian Plc
London & Nottingham
2015.01 - 2018.01
- Led data, analytics, and digital marketing businesses with £65m turnover across UK & EMEA.
- Achieved 22% EBIT growth and reversed decline to 15% CAGR revenue growth.
- Built trusted senior stakeholder relationships across multiple geographies.
- Executed strategies delivering sustained double-digit growth.
- Maintained full P&L ownership, driving operational and financial excellence.
- Introduced metric-driven performance evaluations; fostered culture of accountability.
- Fostered cross-departmental collaboration to streamline workflow processes.
General Manager & Sales Director, Data & Analytics
Experian PLC
2008.01 - 2015.01
Director - Market Planning Group
Experian PLC
2004.01 - 2008.01
Head of Sales - Market Planning Group
Experian PLC
2001.01 - 2004.01
Manager - Direct Sales
Experian PLC
1999.01 - 2001.01
New Business Executive, Information Solutions
Experian PLC
1998.01 - 1999.01
Education
Bachelor of Arts (BA) - Business Management
Nottingham Trent University, Business School
NottinghamSkills
- Revenue & Commercial Strategy (CRO/MD Level)
- Go-to-Market & Sales Transformation
- P&L Ownership & EBIT Growth
- Business Development & Market Expansion
- Pricing, Contracting & Negotiation
- SaaS & Digital Product Commercialisation
- Turnaround, Scaling & Restructuring
- Executive Leadership & Succession
- Customer Experience & Retention
- Board, Investor & Stakeholder Engagement
- Profit margin optimisation
- Risk assessment capability
Affiliations
- Fellow - Royal Geographical Society (FRGS)
Timeline
Commercial Director – UK
Polygon Group
2025.03 - 2026.05
Commercial Leadership, Sales, Go-to-Market (Portfolio / Advisory Roles)
Independent
2023.01 - 2025.03
Group Chief Sales & Commercial Officer / Chief Operating Officer
GDS Group
2021.04 - 2022.05
Chief Sales & Revenue Officer / Go-to-Market Managing Director (UK & Ireland)
Experian Plc
2019.04 - 2021.04
Divisional SVP / Managing Director – Business Information Services & Digital Marketing (UK & Ireland)
Experian Plc
2018.05 - 2019.04
Divisional SVP / Managing Director – Data & Analytics & Digital Marketing (UK & EMEA)
Experian Plc
2015.01 - 2018.01
General Manager & Sales Director, Data & Analytics
Experian PLC
2008.01 - 2015.01
Director - Market Planning Group
Experian PLC
2004.01 - 2008.01
Head of Sales - Market Planning Group
Experian PLC
2001.01 - 2004.01
Manager - Direct Sales
Experian PLC
1999.01 - 2001.01
New Business Executive, Information Solutions
Experian PLC
1998.01 - 1999.01
Bachelor of Arts (BA) - Business Management
Nottingham Trent University, Business School