Summary
Overview
Work History
Education
Skills
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Timeline
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Matt Baker

EXETER,Devon

Summary

Results-driven and customer-focused professional with over 20 years of experience managing all aspects of sales, and business growth.

Passionate about the industry. Track record of Sales leadership and Growing business in both Private and Public Sector. Strong communication and interpersonal skills combined with the ability to build robust relationships. Able to lead, motivate and influence people at all levels. Experience in hiring, training and coaching teams and collaborating with different departments across a business for a common goal.

Overview

23
23
years of professional experience
5
5
years of post-secondary education

Work History

Head of Wholesale

FullFibre
05.2022 - 10.2024
  • Lead the growth of the Wholesale Strategy of FullFibre from the initial phase with single figure monthly sales at the start, to four figure monthly sales. 382% growth in year 1 and 360% in year 2
  • I worked with the existing partners to maximise their go to market strategies and bring on new routes to market before engaging in bringing on larger mid sized ISPs appealing to different demographics to increase the penetration rate across a diverse footprint.
  • A key aspect has been leading and working with other members of the SLT to become the best Alternative Network for our ISPs to sell on.
  • I worked with marketing to effectively warm up the areas to create awareness and consideration for easy conversion,
  • I worked with our Data and Development teams to enable an API for easy ordering,
  • I worked with the installation team to have industry leading Right first time.
  • I worked with the Customer services team to arrange KCIs for minimal touch experience for the partners our contributed to the evolution of our Support, Customer services and Biling experience.
  • This lead to Awarding winning Channel support and growth to four figure orders and installs per month
  • Strong consistent penetration rate via multiple Go to Market Channels,
  • Onboarded over a twenty ISPs with a multitude of different and complimenting Go to market routes including, Web, Geographical, Comparison site Channel, Door knocking, and a number of B2B channels.
  • Launch of B2B into SME, SOHO, Enterprise MBU and MPLS including a MultiGig product.
  • Won multiple awards for Channel support

Head of Business

Jurassic Fibre
08.2020 - 05.2022
  • Pioneered the creation of the Business strategy for Jurassic Fibre, leading from startup to scale up both Direct and Channel
  • Hiring and training both sales teams and initiating the routes to market whilst working with build, and marketing to enable, successful targeted approach.
  • Impact/Key achievements: We were successful in take up across multiple business sectors from Hospitality, Retail, Transport, Leisure amongst others across the build in Devon and Somerset.
  • SME and SOHO prospecting and onboarding across multiple Business parks across the South West, Channel growth was achieved by onboarding hyperlocal ISP partners across key build towns,
  • I collaborated with Marketing, Installs, Tech and Customer services to ensure a smooth evolution and differentiation of business need to residential, Championed the productisation and sold 10gb leased lines, MPLS spokes to councils and WAN services for multi site businesses.

Account Director

KCom
01.2011 - 03.2020
  • I was responsible for looking after Key Accounts at KCOM
  • This is predominantly across Devon, Somerset, Dorset and the East Midlands.
  • These accounts range between 8,000 and 500 users
  • These included the Private sector customers from 2015 to 2019
  • I sold Multi site connectivity services across Private and Public sector including Wide Area Networks, large ADSL estates with proactive management and HSCN solutions
  • Targets Achieved: FY19 121%, FY18 189%, FY17 71%, FY16 102% of £540k target
  • Impact/Key achievements: Top performer in the company FY19 and FY18, Provided connectivity to every GP in Devon, Somerset and Bristol, North Somerset and South Gloucester, Numerous MPLS Sales into National companies, Transport, Professional services, Charity and Public sectors

New Business Developer

Nexus Open Systems
04.2007 - 12.2010
  • Responsible for managing the lead generation for Nexus Open Systems

Mindjet Product Manager

Grey Matter Software
11.2024 - 04.2007
  • Responsible for proactively growing the sales of MindManager, through the reseller channel

Internal Account Manager, Schools Team

Dell Corporation
09.2002 - 10.2004
  • Responsible for an achieving an average £1,8000,000 Quarterly revenue target by selling Dell Servers and PCs into Schools and LEAs in Wales and the West Midlands

Education Sales Representative

Oracle Corporation
08.2001 - 05.2002

Education

BSc (Hons) Business Decision Information Systems -

Bournemouth University
09.1997 - 06.2001

A-Levels - Business Studies, Communications and Statistics

Collingwood College
Camberley
09.1995 - 05.1997

Skills

  • Strategic planning
  • Leadership
  • Upselling
  • Collaborating
  • Problem-solving
  • Results Driven

sections.external_links.name

Custom

GCSE, A-C

Timeline

Mindjet Product Manager

Grey Matter Software
11.2024 - 04.2007

Head of Wholesale

FullFibre
05.2022 - 10.2024

Head of Business

Jurassic Fibre
08.2020 - 05.2022

Account Director

KCom
01.2011 - 03.2020

New Business Developer

Nexus Open Systems
04.2007 - 12.2010

Internal Account Manager, Schools Team

Dell Corporation
09.2002 - 10.2004

Education Sales Representative

Oracle Corporation
08.2001 - 05.2002

BSc (Hons) Business Decision Information Systems -

Bournemouth University
09.1997 - 06.2001

A-Levels - Business Studies, Communications and Statistics

Collingwood College
09.1995 - 05.1997

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