Danni OPREY
Hove,United Kingdom
Summary
Accomplished professional with expertise in strategic licensed & wholesale growth across UK and international markets. Adept at contractual negotiation and commercial terms. Proven track record in licensing management within FMCG, beauty, apparel and accessories sectors. Demonstrates cross-functional leadership and stakeholder engagement, driving product development and critical path management. Skilled in brand collaborations and GTM planning, with experience in international trade shows and business development. Strong ability to forge retail and e-tail partnerships, including DTR, clearance, and full price strategies. Committed to leveraging skills for continued success in dynamic environments.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work history
Head of Partnerships - Licensed & Wholesale
Radley London
London
2023.01 - 2026.05
- Managed £10 M budget across Licensed & wholesale channels
- Achieved double-digit growth across UK and APAC wholesale and licensing channels.
- Overseeing global teams to deliver US revenue
- Managing a portfolio of accounts from TJX, Boots, Myer AU through to Virgin Atlantic.
- Headed a successful licensing portfolio across watches, jewellery, sunglasses & beauty gifting. Dual licensing categories to maximise global reach & distribution.
- Delivered 7 new full-price wholesale accounts and 2 clearance partners in FY26. Onboarding new partners, from trading term negotiation, profitability assessment, logistics and compliance for UK & international partners.
- Lead GTM & new season sell in & product showcase. Pivotal role in relaunch of brand identity at wholesale.
- Delivered brand elevation strategy and partner acquisition aligned to critical path.
- Member of Operational Leadership Team (OLT), contributing to SLT-level projects and strategic decision-making.
- Key Achievements:
- Grew licensed revenue YoY; led Boots beauty gifting expansion.
- Introduced new sales structure to manage legacy inventory internationally.
- Launched brand collaborations and signed multiple strategic accounts delivering an incremental 450k.
- Developed strategic partnerships by identifying potential business development opportunities.
- Fostered positive relationships between internal teams and external partners for seamless collaboration.
- Improved overall partner experience through implementation of effective management strategies.
Brand Licensing Manager
Carte Blanche Greetings
Chichester
2013.02 - 2023.01
- Managed £2.2M licensing portfolio across multiple categories working across accounts M&S, Primark, Matalan.
- Signed 5 new strategic partners, adding £300K incremental revenue.
- Represented brand at key trade shows (including Las Vegas Licensing Expo).
- Negotiated royalty rates, MGs, and DTR agreements with retailers.
- Delivered licensing strategy for $250M global brand, leading turnaround from negative to stable growth.
- Coordinated creative asset production with agencies and internal teams.
- Key Achievements:
- Organised brand immersion days securing new season orders.
- Finalist for 3 Licensing Awards (2023); Winner: Best Licensed Baby Apparel with ASDA.
- Launched successful co-branded campaigns boosting brand awareness.
Buyer
Icon Live Ltd
2010.03 - 2013.02
- Managed fashion jewellery ranges for French Connection, Lipsy, and Oasis.
- Full product lifecycle ownership: trend prediction to production.
- Developed Lipsy jewellery range, achieving £1.6M in Y2 sales.
- Increased wholesale by 18%, opened new etail accounts (ASOS, QVC).
- Oversaw sourcing, supply chain compliance, and pricing architecture.
Buyer & Merchandiser
Aspinal of London
2009.05 - 2010.03
- Sole buyer for jewellery & accessories, managing supplier base and P&L.
- Set up production and pricing strategies for premium goods.
- Reduced faulty stock by 55% through new QC procedures.
- Delivered seasonal product launches across online and flagship stores.
Assistant Buyer
Icon Live Ltd
2005.04 - 2009.05
- Managed critical path for premium brands across 700+ retail outlets.
- Key liaison for Swarovski and French Connection accounts.
- Brought forward successful launch of The Earring Boutique at House of Fraser.
Education
BA (Hons) - Textile Design
Chelsea College of Art & Design
London 2001.01 - 2004.01
Foundation - Art & Design
Wimbledon School of Art
London 2000.01 - 2001.01
A-Levels - Art, Textiles, General Studies, Media Studies
Godalming 6th Form College
Godalming, SurreyGCSEs - 11 GCSEs including Art, English, Biology
St Margaret's Senior School
MidhurstSkills
- Strategic Wholesale Growth (UK & International)
- Contractual Negotiation & Commercial Terms
- Licensing Management (FMCG, Beauty, Accessories, Apparel)
- Cross-functional Leadership & Stakeholder Engagement
- Product Development & Critical Path Management
- Brand Collaborations & GTM Planning
- International Trade Shows & Business Development
- Retail & E-tail Partnerships (DTR, Clearance, Full Price)
Accomplishments
- Licensing Awards 2023 Finalist & Winner – Best Licensed Baby Apparel
- Led £250M retail licensing brand strategy turnaround
- Key speaker at international trade shows (Vegas & UK)
Hobbies & Interests
- Outdoor sports enthusiast – long-distance running .
- Passionate about retail trends and licensing innovation.
- Regular attendee of Licensing/Retail Industry networking events.
Personal Information
Nationality: British
Timeline
Head of Partnerships - Licensed & Wholesale
Radley London
2023.01 - 2026.05
Brand Licensing Manager
Carte Blanche Greetings
2013.02 - 2023.01
Buyer
Icon Live Ltd
2010.03 - 2013.02
Buyer & Merchandiser
Aspinal of London
2009.05 - 2010.03
Assistant Buyer
Icon Live Ltd
2005.04 - 2009.05
BA (Hons) - Textile Design
Chelsea College of Art & Design
2001.01 - 2004.01
Foundation - Art & Design
Wimbledon School of Art
2000.01 - 2001.01
A-Levels - Art, Textiles, General Studies, Media Studies
Godalming 6th Form College
GCSEs - 11 GCSEs including Art, English, Biology
St Margaret's Senior School